ATLANTA ECW World Champion Bobby Lashley thought he had the last laugh on Mr. McMahon when he defeated Umaga at WrestleMania 23 and was primarily responsible for the Chairman being shaved bald following the Battle of the Billionaires challenge. But tonight at Backlash, the maniacal boss laughed last and loudest when he – with the help of his son Shane McMahon and Umaga – took the ECW Championship away from Lashley in a 3-on-1 Handicap Match.

Lashley faced overwhelming odds – or as Mr. McMahon says, “no chance in hell” – in trying to retain his ECW Championship. Not only was he facing three men hell-bent on vengeance – the McMahons, who were trying to avenge their family name, and the Samoan Bulldozer, whose manager, Armando Estrada, was destroyed by Lashley and who lost his Intercontinental Championship to the unknown Santino Marella because of the Colorado powerhouse. But under the stipulations of the match, he could lose the championship if either of his opponents pinned him.

But while the evil trio shared a hatred for Lashley, there was a hint that there would be disagreement among the three on who would pin Lashley. Before the match, it appeared that Mr. McMahon and Shane wanted each other to have the championship, even though their eyes and smirks said otherwise.

But before the sold-out crowd at the Philips Arena in Atlanta, it became apparent that Mr. McMahon wanted to be the ECW World Champion. Shane McMahon and Umaga did all the work, systematically picking apart Lashley while the do rag-wearing Chairman barked encouragement from the corner. McMahon only tagged himself in when Lashley was most vulnerable or when it appeared that Shane would be pinned at one point.

Lashley nearly pulled out a miraculous victory. He showed the grit and heart that enabled him to stand up to Mr. McMahon for months and overcome so many opponents during his four-month championship reign.

But in the end, the former army sergeant learned a lesson that so many other foes of the Chairman have realized: Don’t cross the boss. The numbers game was too much for him. Our fans, Shane and even Umaga watched in shock after the Chairman tagged himself in and pinned Lashley after the champion endured a Samoan Spike, a shot to the head by Shane with the ECW World Championship, and two top rope splashes from the Samoan Bulldozer.

New ECW World Champion Mr. McMahon crowed with delight as he celebrated with Shane and Umaga and then ran across the ECW Originals, Rob Van Dam, Tommy Dreamer, Sabu, and Sandman.

“How proud must you be of your new ECW World Champion?” the Chairman mocked the shocked quartet. “Because let me tell you something: no one is more extreme than Vincent Kennedy McMahon!”

With Mr. McMahon the new king of ECW, what does this mean to the Land of the Extreme? No one – especially ECW Originals – ever dreamed that Mr. McMahon would ever be the ECW World Champion. And everyone knows that the Chairman despises what the Originals – and the original incarnation of ECW – stand for and that he loves the New Breed.

These are dark days in ECW. Only the days and weeks to come will reveal what a McMahon championship reign will mean to the Land of the Extreme. But one thing is for sure – hell has indeed frozen over.

Check out the great sale going on now at WWEShop.com.