Real Steve Follows Fake Steve's Lead on Being Green

Weight Recycled as % of Past Sales. Credit: Apple
In a case of life imitating art, the Real Steve Jobs is following the Fake Steve Jobs' green lead.
On Wed. April 11, Fake Steve wrote:

By the end of this year I want Apple to be known as the greenest company in the world -- not just in tech but in everything. If we've got to make hydrogen-powered computers and iPods that run on solar energy, so be it. Let's get this done.

On Tue. May 2, Real Steve wrote:

Apple has been criticized by some environmental organizations for not being a leader in removing toxic chemicals from its new products, and for not aggressively or properly recycling its old products. Upon investigating Apple’s current practices and progress towards these goals, I was surprised to learn that in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas.

Jobs Announces 'A Greener Apple'

Steve Jobs just broke Apple's relative silence about its environmental policies, a move that will either hearten or frustrate the company's critics, who contend that Apple is not sustainable enough. One of the larger bones of contention over time has been the company's unwillingness to declare public goals for its electronics recycling programs. That unwillingness is gone, and Steve's personal letter to the world even explains why it was there in the first place.

It is generally not Apple’s policy to trumpet our plans for the future; we tend to talk about the things we have just accomplished. Unfortunately this policy has left our customers, shareholders, employees and the industry in the dark about Apple’s desires and plans to become greener. Our stakeholders deserve and expect more from us, and they’re right to do so. They want us to be a leader in this area, just as we are in the other areas of our business. So today we’re changing our policy.

The rest of the letter details what Apple has done for the environment and intends to do in the future. It's pretty much a point-by-point rebuttal to their critics, including public pledges to remove the use of polyvinyl chlorides form all Apple products by next year, and audacious recycling figures that ramp up to 28 percent of weight of products sold by 2010. The company claims that figure will surpass HP and Dell in the next three years.

At any rate, this is a stunning announcement. Next thing you know, Apple will pre-announce one of its flagship hardware products more than five months before it ships. Oh, wait...   

What do you think? Has Apple finally gone far enough? What additional environmental commitments do they still need to make? Will Greenpeace stop showing up with giant worm-ridden apples at major conferences?

Thanks, Andrew!
Image via Greenpeace.

SlingBox Now Rocking a Mac Near You

Though DVRs are still far from mainstream technology, some folks are already moving from the time-shifting of a DVR to the place-shifting offered by Sling Media, which uses a hardware/software combo to take incoming TV streams and make them available at any time at any place over the Internet. But until yesterday, the software didn't run on Mac. No more. the new Sling Player for Mac OS X is compatible with a wide variety of sources and viewing hardware:

With this software release, Slingbox owners can now view their television directly on their Macintosh computer screen. With full remote control, they can watch content from their home entertainment system whether from cable, DVR, DVD and even a full range of Apple entertainment products including: Apple TV®, Front Row, iPod® in Apple's Universal Dock® or iPod in an iPod Hi-Fi™.

They did a great job meeting Apple's own interface standards, judging from the screenshot. Anyone already got it up and running? How's it going?

Sling Media - Sling Media’s Popular SlingPlayer Now Ready For A Mac Near You

Technorati Tags: slingplayer, slingbox

The Face of Steve Appears in a Latte

\

The Virgin Mary has nothing on the patron saint of our cult! Photo by Luke Edgar Seeley, who notes:

I ordered a medium latte at a local cafe and was surprised to find that the barista had, with his mastery of steamed milk, poured a face and the words "I Love Steve Jobs" into my latte.

I don't know if I believe it, but I want to believe. Who could ask for more?

A Steve Jobs Latte on Flickr - Photo Sharing

Via Digg.

Technorati Tags: espresso, Steve Jobs

Pay Tribute to the HD-DVD Crack with a Screensaver

As you might have heard, all hell broke loose today as the code to crack HD-DVD encryption spread all over the Intarwebs, to the chagrin of Digg Founder Kevin Rose. It's a pretty big day, no matter how you feel about DRM. I'm not going to link directly to the code, because I'm not about that, but a playful OS X developer has created a screensaver that takes the 16 numbers in the code and randomly moves them around, so the actual order isn't certain. To be clear, the configuration in the image above is not the correct order. Keep it clean, kids, but remember the events of the day in style.

Sixteen_Hexadecimal_Digits_Screensaver_for_Mac_OS_X
[Via Digg]

Technorati Tags: hd-dvd, screensaver, software

John Gruber Engulfs Steve Ballmer at Daring Fireball

Some of the best Apple theorists just don't write enough. That's certainly true of Daring Fireball creator John Gruber, who makes an impact every time he posts a major essay, but doesn't post all that many essays. In his newest missive, he deconstructs Steve Ballmer's arguments against the iPhone. It's a laudable effort. Check it.

Some of these pundits and analysts are morons. Ballmer, however, is a very smart man, but what he’s saying about the iPhone is going to make him look stupid if it’s successful. He clearly doesn’t get what makes the iPhone so appealing, and his dual obsession with the price and business users is baffling.

Daring Fireball: The iPhone's Funny Price

Technorati Tags: ballmer, iphone

Stop the Presses! Steve Jobs to Give Apple Keynote

Apple loves to make big announcements on Tuesday mornings. Today, they reminded us that not all big announcements are created equal. Apple PR informed the world that -- brace for it -- none other than Apple CEO Steve Jobs will kick off the company's Worldwide Developer Conference on Monday, June 11.

Don't all of you wet your pants with excitement at once.

Apple did confirm that Jobs would show off a feature-complete version of Mac OS X Leopard, including whatever mystery functions got left out of the 2006 showcase, and the company will will distribute a beta to all in attendance. And that's something to get worked up over.

Steve Jobs to Kick Off WWDC 2007

Technorati Tags: leopard, Steve Jobs, wwdc

Fake Steve Wants To Destroy His House

I don't know where we in the Mac game would be without Fake Steve Jobs, the anonymous blogger who pretends to be Apple's CEO so we don't have to. Today, he tackles the continued resistance to the iCEO's attempts to demolish his historic mansion, the Jackling house. And if you think Fake Steve is cowed by the California Supreme Court's rejection of his request, you don't know Steve:

These nuts got a court to say that I can't destroy my own house and instead have to find a way to move the house from the location. But they can't come up with any money to move the house. Or a place to put it. Or something.

Gold.

Technorati Tags: fake steve

Why the Nike+iPod is Boring -- And Why That's Good!

As promised, here is the paper that formed the basis for the presentation I gave at Stanford on the success of the Nike+iPod last week with my colleague Conrad Wai. It's a little dry, but what can you do? It's an academic paper. We think we kept it interesting regardless. Let me know what you think -- designing for technology adoption is a critical consideration in new product launches, so I'm interested to hear what you think -- particularly if you think I'm completely out of line.

Is This The First Picture on the Internet Shot With An iPhone?

Yes, this image of an woman unfortunately misidentified man in a hoodie eating a piece of toast might well be the first image ever uploaded to the Internet from an iPhone. Remember this moment -- I'm sure your grandkids will ask you about where you were when you saw the first iPhone picture.

It came from a set of two that got posted to Flickr, got marked private and finally got deleted. The EXIF data is interesting, but could easily be fraudulent -- this is editable stuff. Still, I like this story, because it involves toast. A second photo, along with the EXIF data, is posted after the jump.

Technorati Tags: camera, iphone, rumor

iLounge Opens Can of Whoop-Ass on iLoad

Most of you have probably never heard of iLoad, a $300 device designed to rip CDs to iPod without the use of a computer. Granted, it is a high price, but I can see the market need, as many people can't afford to buy a computer, but at $300, there's no reason they couldn't get a computer instead. It's been pretty niche, but the product's manufacturer has promoted it fairly aggressively.

As they are wont to do with all things iPod, the venerable iLounge reviewed the little box in a not-so favorable light, and then the fun began. Wingspan, the maker of iLoad, allegedly declared war on iLounge. And that's when the fun began. Check out this hilarious YouTube video, then head over to iLounge for the full sordid story. It's well worth your time.

Getting Rid of iLoad and Wingspan: The Full Story | iLounge

Technorati Tags: humor, iload, ipod

Report: iPhone Battery Life Great, But Device is 'Slippery'

The iPhone hype-tornado is blowing at full gale now. Best sign? The rumored problems with it change from day to day. You know how it is: Massively anticipated device is less than two months from shipping, but an anonymous tipster has uncovered a DISASTROUS design flaw! This time, MacScoop reports that it might be doomed by a slippery case! Look out! It might slip out of your hand, which would be a first for a phone!

Overall, our source found the iPhone awesome but he mentioned, as a sole negative point, that the material used on the device's case makes it feel even more slippery than the iPod and will probably require the purchase of a protective skin or case so as to avoid unintentionally dropping it.

And we all know just how slippery the iPod is! Or something. This is too funny. Apple always ships its products without the rubberized handles or raised edges that Palm and some competitors do, but it seems to work out OK most of the time. My phone is covered in rubber to prevent slipping, but I'm STILL thrown it across the room. Sometimes, it's about the person, not the product.

That said, MacScoop does report that the battery life of the iPhone is even better than anticipated. And that's all I care about. If this thing can keep on ticking for hours and hours of talking and mobile web-browsing, it has a right to be the smuggest phone on the block. Sign me up.

iPhone's true battery-life to surprise us - source | MacScoop
Via Business 2.0

Technorati Tags: iphone, slippery, speculation

Great 2001 iPod Image From TUAW

Great visual joke from TUAW. Link.

Cult of Mac Invades BusinessWeek Innovation Blog

Apple owns the discourse around design and innovation these days. Everyone wants to be like Steve Jobs, and everyone wants to invent the new iPod. People also want to be Google, but being Google seems to be a lot harder, and the founders aren't terribly charismatic, so Apple gets a lot more attention regardless.

As a result, and because of the world I live in at my day job, I get into a lot of discussions about the role of design strategy and the value of innovation. Specifically, that understanding what people really need is the best way to create new products, services and businesses that will really connect with people.

All of which is a preface to encourage you to check out a comment of mine that BusinessWeek Innovation honcho Bruce Nussbaum highlighted into a blog post over there. It was at the end of a business day, so I think I might sound a little more snarky than I meant to:

YouTube's actual future is far from certain, and Second Life will surely be passed by another player, as it superceded The Sims, which superceded a lot of MUDDs and the like. Bill Moggridge even asked, "What is the YouTube of design?"

And I have to say, I don't particularly care. YouTube, Second Life, Flickr, Vlogs, blogs, they're all different solutions trying to meet some very core needs of people, whether they know it or not. And needs outlast solutions. I won't perform a straight-up needs analysis on these sites, but they definitely come from wanting to express oneself creatively, connect with other people, feel famous or even lead a different life, as in the case of Lonely Girl 15 and some others.

By the time we start analyzing a solution, the next way to meet the needs it addresses is already underway. We're going to miss the most important opportunities unless we see beyond the fun and exciting solution we hold in our hands.

Check it out.

Speaking about Nike + iPod at Stanford This Afternoon

I know this is late notice, but I wanted everyone to know that I'll be speaking about the Nike + iPod at the Second International Conference on Persuasive Technology this afternoon with my colleague Conrad Wai. Persuasive tech, if you're scratching your head right now, is any technology that attempts to persuade its user to do something differently. This includes smoking cessation aids, political attitude adjusters, fitness motivators, with the Nike + iPod Sport Kit obviously being the latter.

Conrad and I are putting a stake in the ground: Persuasive Technologies Should Be Boring.

Anyway, I thought you might want to know. We'll be posting our paper on the subject to the Web in the next few days, so I'll hook you up when the time comes. If you are hanging around Stanford's Tressider Hall around 3 p.m. this afternoon, duck into our little enclave, and we'll be happy to share our thoughts around why the Nike+ has been adopted so quickly when other fitness devices tend to take longer to break through. Say hi if you see me.

Jobs: People STILL Don't Want to Rent Music

Just in case you're wondering if Steve Jobs has changed his mind about offering music on the iTunes Store in any form other than purchased downloads, here's a reality check, courtesy of Reuters:

Not gonna happen.

"Never say never, but customers don't seem to be interested in it," Jobs told Reuters in an interview after Apple reported blow-out quarterly results. "The subscription model has failed so far."

Are you sure Steve? I mean, mayb...

"People want to own their music," he said.

Cool. We hear you. I do think Steve is basically right, of course, as I'll explain after the jump. 

In Statement About Steve Jobs, Questions of Anderson' Motive: NYT

In the Times, reporters John Markoff and Matt Richtel cast about for the motives behind Fred Andeson's statement on Tuesday that he warned Steve Jobs about the legal and accounting ramifications of the controversial 2001 "executive team" options grants.

Markoff and Richtel say the statement against Jobs was "an extraordinarily sharp elbow" and a "shot heard round Silicon Valley." Speaking to various analysts and observers, they speculate that Anderson may be contributing to the "legal cloud remaining over Jobs."

There's a couple of interesting tidbits. It reveals that Anderson, when serving on Apple's board, volunteered to conduct an internal investigation into how the company handled options when the SEC first started investigating widespread backdating practices. He "did so at the time not because Apple was suspected of having a problem but because many major companies were trying to understand their practices in case they did face scrutiny or accusations," the Times says.

Irish rock star Bono, a co-founder with Anderson of Elevation Partners, a venture capital firm, said: “He is a man to whom you would give the keys to your life and know it would be calmer, tidier and better organized every day he was in it.”

Another Elevation colleague, said Anderson had been" deeply hurt by insinuations from Apple that he was responsible for the option accounting problems."

He said the comments by Mr. Anderson’s lawyer were an attempt to clear Mr. Anderson’s name and “set the record straight in a way that has not been possible because of the pending legal action.”

New For Summer: iPod-Compatible George Foreman Grill

I'm somewhat speechless. They call it the GIPod200. I think we're running out of product categories that aren't directly compatible with the iPod. GEORGE FOREMAN

Via Sensory Metrics.

Technorati Tags: foreman, grill, ipod