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Prom Queen, an online teen-oriented soap, has accumulated more than 5.2 million views since its April 2 premiere.
Eisner's 'Prom' Seeing Web Success

Mike Shields

MAY 01, 2007 -

Less than halfway through its 80-day run, Prom Queen, the daily teen-aimed online soap opera launched by Michael Eisner’s new production firm, is showing signs of becoming a modest hit, if short of an Internet sensation thus far.

According to Vuguru, the Eisner-backed Web production firm that is churning out eighty 90-second episodes of Prom Queen in as many days, the short-form series is averaging roughly 200,000 views a day, and has accumulated more than 5.2 million views since its April 2 debut. While relevant benchmarks are hard to come buy in this uncharted space, the show’s daily audience is equivalent to a low-rated cable series, though much smaller than individual clips of popular YouTube ‘series’ like lonelygirl15, which sometimes yield more than a million views.

However, a number that is sure to be encouraging to Vuguru (and the producers of the movie Hairspray, a Prom Queen sponsor) is the 18,000-plus friends that Prom Queen has garnered. MySpace, one of several outlets where fans can stream the show, accounts for nearly 3.7 million of the views generated to date, making the site far and away the leading distributor (MySpace gets each episode 12 hours before other sites do).

Veoh, which hosts a Prom Queen channel, has generated the second largest number of views (854,653), followed by YouTube (232,382) and PromQueen.tv. Other sites streaming the soap are StarStyle.com and Ellegirl.com, as well as Verizon’s V Cast platform. (Mobile streaming figures are not included in these numbers.)


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