I’ve just been taking a look at Wordze, a new keyword research tool, and I have to say I’m quite impressed. Usually when you get services billed as cheaper than the competition, you get what you pay for. Not this time though. The Wordze crew have done a really good job refining it all to be at leats as good as our other favourite, Keyword Discovery. Not only do you get a great tool for drilling down through keyword lists and horizontal searching, but you get a wealth of other options with which to manage your lists.
However, the meat of Wordze is of course, the keyword research tool. As well as the number of searches for a keyword you also get some quite interesting information:
- Estimated traffic if you held a #3 position
- Keyword Effectiveness Index, which is a measure of how competetive that keyword is
- Search volume history (complete with pretty graph)
- WordRank, which is a much better method of measuring the competetiveness of a keyword than KEI. They’ve bothered to take out a patent on it so I guess it must be quite good!
I think their data comes from a few ISPs and a couple of other places, but it seems to be quite good. They also put a lot of effort in to estimating traffic, even by running PPC campaigns.
On the usability side of the tool, I was really impressed at the depth that they went in to with it. They offer you three search styles - exact match, broad match and any match. The broad match is the most interesting because it supports stemming. Stemming is when you put in “remodel” and it looks for “remodeling”, “remodels”, etc. The any match style also lets you refine your search options, eg “+widgets +red -green” would get you all keywords that contain widgets and red, but to not contain green. All in all it provides you a really nice way to drill down into your results and get some decent quality keywords. It’s clearly aimed at the long tail, and exactly so because that’s where all the money is
I was a little disappointed with the filtering options. I was only allowed to filter out either adult, gambling, drug, warez/hacker words, or all of them at once. I’d also probably call it pharma instead of drugs
The entire keyword research tool also has quite a good API that you can use to access its data. It’s not as fully-featured as the web UI but the only things it’s missing are the bits you can easily put in yourself. My only gripe with it was that it still subscribes to the “number of results, choose a page” view of returning results. What is the point? An application using the API is going to be able to handle more than 100 results at a time, that kind of viewpoint is for humans.
Apart from the usual data sources for keywords they also provide you with a “Dig” (one g) tool. This is pretty much like the standard keyword research execpt that it “digs” through websites that rank for your target keyword and tries to determine what they’re ranking for - and so on & so forth until it builds you a massive list of potential keywords. It then gives you a bunch of options like min. traffic and number of words (tail length) with which to narrow your options and build yourself a big list.
At only $35/month Wordze is a steal - remember you get an API with that as well, which is a a lot cheaper than KD’s API. I really like the way it’s been presented, the tools you have on offer are clearly there because Wordze’s authors are keyword researchers themselves and they built the site they wanted to use.
For more information I highly recommend you check out this video and go through the tour!