Saturday, June 2, 2007
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News Front

Is Wal-Mart Finally Listening?
June 01, 2007
Retailer cools expansion plans
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How Nickelodeon Will Target Vacationing Viewers
June 01, 2007
Joining with Marriott, branded resorts to highlight favorite Nick characters
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Fueled By Caffeine? Dunkin' Donuts, Mapquest in Joint Venture
June 01, 2007 - Fast feeder, travel site in promotion mapping outlets en route
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EMI Joins Google-YouTube in 'Milestone' Pact
June 01, 2007 - Partnership will expand user access to music, video offerings
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Nielsen Commercial Ratings Service Debuts
June 01, 2007 - One finding: Half of those watching recorded shows skip ads
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Brandweek Magazine
CURRENT ISSUEmore »
BRAND BUILDERSmore »
News Analysis: Branded Content Seeks A Second Act
News Analysis: Swag Tax Snag Not A Drag On Celeb Gifting Business
News Analysis: Can Aligning With The Flag Still Boost Flagging Sales?
News Analysis: Does Private Equity Impact Brand Equity?
Dirty Laundry Dot Com
On A Wing— And A Ding
Masters Of Funky Flex
Waiting For The Punchline
COLUMNSmore »
FEATURES & OPINIONSmore »
The Biz: Kelly Clarkson, Starburst Duet; Krystal Cooking 'Real' Reels
The Game: Geico, Chili's Get Kicks With IFL; Nike Just Does It—in Spain
The Biz: Yes, Intel Gives A Rat Sass; Ferrell A Licensing Anchor
Mobile Sweepstakes: A Game Of Risk?
Letter From Chicago: Driving The Alternate Route

Q+A: Kmart's Latest Bright Idea: Bring Back the Blue Light
Attention Shoppers: Kmart acknowledges its roots with the return of an iconic symbol of value
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AUTOS
Ford: Selling Volvo? Not Us
Chrysler's Chief Marketer Murphy Is Out
Do Patriotic Ads Still Work?
SPORTS & ENTERTAINMENT
Has Branded Content Jumped the Shark?
NFL Names Dallas To Host Super Bowl XLV
Nascar Names Lead Dog To Market Champions Week
FOOD & BEVERAGE
Bud.tv: Not Dead Yet?
Miller Targets More Import Sales To Boost Bottom Line
Why Absolut is Going the In-and-Out Route
PACKAGED GOODS
Q&A: Seth Godin Says 'Know When To Bail'
P&G To Shrink Detergent Sizes
Unilever Begins Major Hispanic Initiative
RESTAURANTS
Outlook Optimistic for Restaurants
Wendy's Putting Itself Up for Sale
APPAREL & RETAIL
Macy's Marketing Chief Replaced
Wal-Mart's Low Prices May Work Against It
Should Wal-Mart Just Up and Settle With Julie Roehm?
FINANCIAL SERVICES
Wachovia To Buy A.G. Edwards
Does Private Equity Impact Brand Equity?
WaMu Banks On The Theater At MSG
TECH / HARDWARE
Google, DoubleClick Deal Draws U.S. Scrutiny
Virgin Mobile Changes Branding Tactics via Billboards
In Strongest Year Ever, Web Revenue Up 35%
PHARMACEUTICAL
Drug Marketers' Latest Plan To Get You To Take Your Meds
Painful Penalty: OxyContin Makers Fined $635 Million
TrimSpa Weighs In With Fresh Creative
LEISURE & TRAVEL
Norwegian Cruise Line Floats 'Unrestricted' Vacation Idea
February Flight Delays Fell JetBlue CEO
Delta Flies New Ad Campaign




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Porsche Eyes 7
Google's Latest Ad Venue: Web Feeds
$3 Bil. J&J Pitch: Carat Is 4th Finalist
360i Managers Buy Back Shop
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À La Carte Confusion: Forrester Shows Subscribers Want the Impossible
Google Nets RSS Provider FeedBurner
RAB: Radio Q1 Revenue Up Only 1% to $4.7 Bil.
Sci Fi's 'Battlestar' Taking Last Flight With Upcoming Season
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R.E.M., Bowie Set For Cobain Film Soundtrack
Spinx, Exxon Team with Bi-Lo to Offer Free Fuel
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