It is a three - day festival conducted at Tirumala on the days of Tryodasi, Chaturdasi and Pournimi in the month of chitra (March / April). On all the days, Sri Malayappa Swami and His Consorts ate taken round in procession and brought to the vasanta mantapam, where Abhishekam is done. On the Third day, Sri Rama with Sita, Lakshmana and Anjaneya and Sri Krishna with Rukmini and Satyabhama are also taken out in procession and brought to the vasanta mantapam.
Koil Alwar Thirumanjanam
Koil Alwar means 'Holy Shrine'. The main purpose of performing koil Tirumanjanam is purification of sanctum santorum and temple premises. During the cermony all the murtis and other articles are removed from santum santorum and the mula murti is covered with water- proof covering. The entire garbhafriham, including floors, ceilings and walls are then cleaned and brushed well eith plenty of water. The whole place is then smeared with kunkum, champor, sandal paste, saffron, turmeric etc. as disincecant. the covering of the main deity is then removed and the deities, deepam and other articles are replaced inside. Purificatory pujas and Naivedyams are the offered to thedeity. This ceremony performed strictly as per the agamas is conducted in a year four times: (1) before Ugadi (2) before Anivara Asthanam (3) before Vaikunta Eakadasi (4) before Annual Brahmotsavam.
The object of this festival is expiation of the sins of omission and commission arising in the dailu worship and other religious rites performed in the temple. It is therfore a purificatory ceremony. The anual pavitrotsavam of Lord Venkateswara is held at tirumala for three days from the Dasami of the Suklapaksha in the month of sravanam (August). The divine energy which permeates from the holy temple is recharged by the recitation of mantaras, vedic chantings, recitaitions of the prabandham and performance of homams. the deity is later decorated with pavitrotsavam garlands dued in five colours looking like a garland of beads. . This cermony is held for three days.
This ceremony is performed in the month after annual Brahmotsavam on the asterism of Sravanam. Ankurarpanam is done prior to the Pushpayagam. On this day morning after the daily pujas, Sri Malayappa Swami along with Sridevi and Bhudevi are seated. After offering Tirumanjanam to the utsava murtis worshop is done to them with a large variey of flowers. provvession takes place in the evening.
Every year during Phalguna Pournami, this festival is celebrated on a grand scale in the Swami Pushkarini for five days. On the first day, Lord Rama with Sita and Lakshmana is offered worship. On the second day, Sri krishna and Rukmini are offered puja. During the remaining three days beginnig with Trayodadi and ending with Pournami, Sri Malayappa Swami along with Sridevi and Bhudevi are worshopped. The utsava murtis are impressively decorated on thehse days and taken on a beautiful float specially erected in the Pushkarini. Arjita seva ticket holders can have darsan of the Lord after the festival.
No day passes off at Tirumala without on festival or other. Hence,all days are auspicious at the abode of Lord Srinivasa. Abhdyeka Abhishekam is one such festival which emphasises the incomparahle flory of Lord Srinivasa. The essential purpose of this abhishekam is to protect the Utsava deities - Sri Malayappaswami, Sridevi and Bhudevi from damage which might occur while conducting processions and Tirumanjanam.
As the festival is performed in the month of Jyesta (July) when the star Jyesta is in ascendant, it is also called as Juestabhishekam. This is a three-day festival. After the second bell, Sri Malayappaswami with Sridevi and Bhudevi is brought to the kalyanotsava mantapa in the Sampingi Pradakshina. After the Snapana Tirumanjanam on the first day, Vajrakavacham (armour studded with daimonds) is adorned to the deities and they are taken out in procession along the temple streets. On the second day after snapana Tirumanjanam, the deities dressed up with the Muthyala kavcham (the coat of pearls), are taken out in procession with all praphernalia. the deities are splendidly adroned with svarna kavacham (the armour of gold) on the third day. Throughout the year, the utsavamurtis put on the resplendent Svarna kavacham to the delight of the devotees.
This festival is celebrated in May. The specially arranged Kalyana Mandapam in the Narayanagiri gardens is the venue of the celstial wedding of Lord Srinivasa and Goddess Padmavathi. Pomp and gaiety mark this three - day celebration performed in the evening. In this colorful ceremony conducted on Navami, Dasami and Ekadasi in the month of Vaisakha, Sri Malayappaswami, the festival deity of Lord Venkateswara, arrives in style on Gaja, Asva and Garuda Vahanas while Sridevi and Bhudevi arrive on separate palanquins. Every day after the wedding in the Kalayana Mandapam 'Koluvu' is held. A number of cultural proframmes like Harikatha, dance and music take place. Later the Lord along with Sridevi and Bhudevi return to the temple. thus, the three-day long grand wedding cermony comes to a close. Devotees who purchase tickets for the wedding cermony performed each day can take part in this annual seva.
As per the tradition folleowd by the Devasthanams, temple accounts begin from Dakshinayana (winter solstice) in July. Anivara Asthanam, the grand durbar festival of Lord Venkateswara, is celebrated on that day (usually on Julu 16).
On this day the previous year's accounts are submitted to the Lord and begins a new financial yaea opening a new book. All the principal officers of the temple deposit their insignia of office at the feet of the Lord and take them back. The significance of the cermony is that the Lord allows them to hold their respective offices as He found them fit.
In the evening the Lord is taken round in procession on a richly decorated floral palanquin. It is a remarkable spectacle for devotees who patircipate in this arjita seva to see and enjoy the majestic presence of the Lord. Sri Malayappa Swami and His consorts are wxquistely adorned with ornaments and garlands during this seva.