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$740 Mil. Sears Media to MPG
- May 23, 2007
NEW YORK Sears Holdings has selected Havas' MPG to handle media duties after a review, the client has confirmed. In early April, Sears placed media planning and buying duties on its nearly $740 million ad account in play.
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 Ditech's 'Smart' New Direction
- May 23, 2007
LOS ANGELES Ground Zero this week broke its first work for prime lender Ditech after adding creative chores on the $90 million account following a review. (Ground Zero's Court Crandall is shown.)
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 Google Tests In-Stream Video Ads
- May 23, 2007
NEW YORK Google said it is testing a new in-stream video ad product within its AdSense network. The search behemoth will insert more relevant and targeted ads within several online publishers' video content.
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 Web Revenue Up 35%
- May 23, 2007
NEW YORK The Web advertising industry had its best year ever in 2006, climbing 35 percent to $16.9 billion in overall revenue, according to the Internet Advertising Bureau.
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 Lowe's Taps Tribal DDB
- May 23, 2007
NEW YORK Lowe's has named Tribal DDB its lead digital agency, the Omnicom shop said. Tribal will handle all interactive duties, including Web development, online advertising and e-mail marketing.
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Greenberg joins the shopping revolution.
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MPG takes over Sears' media from MindShare and MEC Interaction.
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