Did I hear an Echo in here?
Chris Pirillo's 10 Ways to Eliminate the Echo Chamber is essential reading for any blogger.
The "Echo Chamber" effect is posting a link or a short snippet of an article without adding any additional content. Thus the same information is mindlessly echoed back and forth across the internet.
If you aren't adding unique information or content to your blog posts, you're essentially duplicating a social bookmarking site like digg or del.icio.us. It's what I call "lazy blogging".
Let's say Apple releases a new iPod, and you create a brief blog entry linking to the Apple site. Hey-- new iPod! At best you've created a news item that someone could read on any news website. At worst you've created duplicated noise, like the 30+ different hits you'll get for identical Wikipedia content that has been copied from site to site.
Whenever you post a blog entry, add some you. Tell us your experience with the iPod. Do some research and document exactly what's different about this iPod, and why you're excited about it. Share some tips on how you use the iPod. Let us know there's a person in there, not a link-generating, press-release-quoting automaton. That's the whole point of blogging!
What are YOU doing to get us out of the echo chamber?