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THE BOGIES
J.D. Power & Associates
Winner of the 2006 Bogie for Achievement in Contrived Quality Surveys

jdpower.jpg
The Big Kahuna, Power & Assoc. dates back to 1968, when it was essentially an industry shill for Japanese carmakers hoping to make inroads into the tough American marketplace. Detroit soon took notice and adopted J.D. Power as its own. Since then, the company has figured out all kinds of clever ways to shine the Big Three's lemons. When the 1989 Buick LeSabre lost big to Nissan in an overall quality survey, J.D. simply created a new category: Best Rated American-made Car. Buick then proudly announced in national ads that the LeSabre had won the best-rated car of the year. J.D. went on to rate cell phone providers, speedboats, mortgage lenders, opticians, homebuilders, digital cameras—name the category, there's probably a prize. And they give them out in 17 countries.

The awards juggernaut was started by James David Power III and eventually bought out by McGraw Hill, owners of Businessweek, Standard & Poor's, and all manner of text books and maps. But the original business model has never changed:

1. Conduct a random direct-mail survey on a product, enticing people to participate with $1 bills.
2. Charge the surveyed companies significant amounts of money for the results.
3. Re-charge survey winners a hefty licensing fee for the right to use the J.D. Power Logo in advertisements. (Power himself has admitted that fees can run anywhere from $25,000 to $300,000 a year.)
4. Reap the benefits of free advertising, without having to do any marketing of your own.

The real genius lay in segmenting the awards to garner as many winners as possible. Cars, for example, are judged in literally dozens of categories, from size to price point, to ensure that nearly every model wins a prize. And J.D. Power only ranks the top five in any category, saving their clients contestants from the humiliation of not being the best. Because losers don't pay licensing fees.

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The 10 Most Dangerous Toys of All Time
• Lifestyles of the Rich & Fascist

09/05/06
File Under: JD Powers and Associates, The Bogies




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Bravo to Radar. JD Powers, the queen mother of "The-Scam-With-The-You-Buy-It-Plaque-Award". Stanley Sherman, MD.
Posted by: ttogarap | January 9, 2007 01:56 PM



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Ain't It Cool News
Cinema Confidential
Deadline Hollywood Daily
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Filmmakers
Fishbowl LA | Mediabistro
Hollywood Elsewhere
Hollywood, Interrupted
The Hollywood Reporter
Hollywood Stock Exchange
Hollywood Wiretap
IMDb
Charts | IMDb
Jack Shafer | Slate
The Numbers
Peter Bart | Variety
Showbiz Data
TMZ

MEDIA
Ad Freak
Ad Rants
Ad Age
AdBusters
Blog Critics
Blogebrity
BuzzMachine
Eat The Press | HuffPo
Editor & Publisher
Fishbowl NY | Mediabistro
Gawker
I Want Media
Jossip
Keith Kelly | NY Post
Media Blog | NRO
Media Matters
Media Mob | NY Observer
Mediaweek
On The Media | NPR
Romenesko | Poynter
Press Think
Radosh
The Transom | NY Observer
TV Newser | Mediabistro

STYLE
Bluefly
Bryanboy: Le Superstar Fabuleux
Confessions Of A Casting Director
Daily Candy
Cobrasnake
Fashion Addict Diary
The Daily
Give Me Spirit Fingers Dammit
Go Fug Yourself
Imaginary Socialite
Cool Hunting
J'Adore Joey
Last Night's Party
Patrick McMullan
Men's Style.com
Runway Talk
The Sartorialist
SeamSters
Smashingly Fabulous
Socialite Rank
Style Bubble
Style.com
Style Tribe
Wire Image
Women's Wear Daily

POLITICS
The Atlantic
Americablog
Atrios
CQ
Crooks and Liars
Daily Kos
Drudge Report
The Economist
Firedoglake
Government Search | Google
The Hill Blog
HuffingtonPost
Instapundit
Little Green Footballs
Lucianne Goldberg
The Memory Hole
MyDD
The Nation
National Review
The New Republic
The Note
Roll Call
Talking Points Memo
TPMmuckraker
Washington Whispers | U.S. News
Wonkette

CULTURE
All Music Guide
Arts & Letters Daily
Best Week Ever
Billboard
Book Slut
Brooklyn Vegan
Cool Hunter
Deadline Hollywood
Defamer
Entertainment Weekly
Hollywood Reporter
IMDb
iTunes
Metacritic
New York Review of Books
NME
Pitchfork
Pop Matters
Reality Blurred
Rotten Tomatoes
Salon
Slate
Stereogum
Television Without Pity
Variety
James Wolcott

NEWS
Breitbart
Digg
The Economist
Google News
The Onion
The Week
Wired News
Yahoo! News

MUSIC
Pitchfork
Stereogum
Brooklyn Vegan
Coolfer
Fluxblog
Gorilla v. Bear
Yeti Don't Dance
Simple Mission
Music for Robots
KCRW (music)
Insound
Allmusic
Catchdubs
The Modern Age
Status Ain't Hood

BOOKS
Bookninja
Bookslut
Buzz, Balls & Hype
Maud Newton
Old Hag

FILM
Apple Trailers
Cinecultist
Nerve Film Lounge
Rotten Tomatoes

TV

The Futon Critic
PopWatch | Entertainment Weekly
Previously On
Reality Blurred
Television Without Pity
TVGASM




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