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Jeffrey Pollack Joins Harrah's As Vice President of Sports and Entertainment Marketing

Issue: 07/15/05 | From: Business Wire
Jeffrey Pollack, an Emmy Award-winning sports and media executive, will join Harrah's Operating Company, Inc., a subsidiary of Harrah's Entertainment, Inc. (NYSE: HET), as vice president of sports and entertainment marketing, effective upon receipt of required regulatory approvals.

Pollack will be responsible for managing Harrah's sports ventures, including the World Series of Poker, boxing and motor sports. He will be based at Harrah's Las Vegas corporate headquarters starting August 1.

"Jeffrey's proven track record of innovation and creativity across the sports and entertainment spectrum will be invaluable to us as we expand customer offerings throughout the Harrah's portfolio of properties," said Ginny Shanks, senior vice president of brand management for Harrah's Entertainment. "We are delighted that he will be joining our company."

"My top priority is to grow the popularity of the World Series of Poker," said Pollack. "It is already the No. 1 brand in poker, but we're going to make it even stronger through world-class media partnerships, strategic marketing alliances and superior customer service."

Pollack was most recently managing director of broadcasting and new media for NASCAR Digital Entertainment, where he led NASCAR's use of advanced media and new technologies to increase fan accessibility and loyalty. He also helped direct NASCAR's network television partnerships with FOX, FX, NBC and TNT, and spearheaded NASCAR's season-launch marketing efforts.

As executive producer of NASCAR IN CAR, Pollack received a 2003 Primetime Emmy for outstanding achievement in interactive television programming and a 2004 Sports Emmy for outstanding innovative technical achievement. In 2004, he also received the first-ever Billboard Digital Entertainment Award for the best interactive television programming.

In 1994, Pollack founded The Sports Business Daily - the first daily trade publication for the sports industry. He is also a former vice president of marketing and corporate communications for the National Basketball Association.

Pollack earned a bachelor's degree in journalism from Northwestern University, a master's degree from The Graduate School of Political Management and a master's degree in sports management from the University of Massachusetts at Amherst.

Harrah's Entertainment, Inc., is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada 67 years ago, Harrah's has grown through development of new properties, expansions and acquisitions. On June 13, 2005, Harrah's Entertainment acquired Caesars Entertainment, Inc., and now owns or manages through various subsidiaries more than 40 casinos in three countries, primarily under the Harrah's, Caesars and Horseshoe brand names. With nearly 4 million square feet of casino space, more than 40,000 hotel rooms and nearly 100,000 employees, the Harrah's portfolio is the most diverse in the gaming industry. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

This release includes "forward-looking statements" intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. You can identify these statements by the fact that they do not relate strictly to historical or current facts. These statements contain words such as "may," "will," "project," "might," "expect," "believe," "anticipate," "intend," "could," "would," "estimate," "continue" or "pursue," or the negative or other variations thereof or comparable terminology. In particular, they include statements relating to, among other things, future actions, strategies, future performance, future financial results of Harrah's Entertainment, Inc. These forward-looking statements are based on current expectations and projections about future events.

Investors are cautioned that forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that cannot be predicted or quantified and, consequently, the actual performance or results of Harrah's may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, but are not limited to, the following factors as well as other factors described from time to time in our reports filed with the Securities and Exchange Commission (including the sections entitled "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" contained therein): financial community and rating agency perceptions of Harrah's; the effects of economic, credit and capital market conditions on the economy in general, and on gaming and hotel companies in particular; construction factors, including delays, zoning issues, environmental restrictions, soil and water conditions, weather and other hazards, site access matters and building permit issues; the effects of environmental and structural building conditions relating to our properties; the ability to timely and cost-effectively integrate into Harrah's operations the companies that it acquires, access to available and feasible financing on a timely basis; changes in laws (including increased tax rates), regulations or accounting standards, third-party relations and approvals, and decisions of courts, regulators and governmental bodies; litigation outcomes and judicial actions, including gaming legislative action, referenda and taxation; the ability of our customer-tracking, customer loyalty and yield-management programs to continue to increase customer loyalty and same store sales; our ability to recoup costs of capital investments through higher revenues; acts of war or terrorist incidents; abnormal gaming holds; and the effects of competition, including locations of competitors and operating and market competition.

Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. Harrah's disclaims any obligation to update the forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements which speak only as of the date stated, or if no date is stated, as of the date of this press release.

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