ARKive named as Sunday Times website of the year

Release date: Immediate

ARKive named as Sunday Times website of the year

ARKive, the Bristol-based conservation initiative kicked off the New Year with another prestigious accolade as the Sunday Times named ARKive as its website of the year.

Sunday Times Webwatch Editor described the ARKive site as "Noble in its cause, flawless in its execution...this is broadband at its best - entertaining, educational and vital."

This comes only months after winning a major business award at the Sage Business Awards, organised in partnership with The Daily Telegraph, where ARKive beat off strong commercial competition to win Best Website.

ARKive which has been created by the Bristol based Wildscreen charity is the world’s centralised library of films and photographs of British wildlife and endangered species – a unique record of the world’s biodiversity made freely accessible to all via its award winning website.

ARKive Director Richard Edwards said: “This is the best possible start to the year for the project. ARKive has always used the latest technology to ensure a truly immersive multi media experience for visitors so they can learn from, and enjoy our truly amazing content. To receive recognition for our ongoing site development from the Sunday Times is wonderful and will inspire us to continue expanding and improving ARKive."

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For further information or images please contact:

Hamish Maccall – Wildscreen – T: 0117 328 5952

Notes to editors:

ARKive was launched in May 2003 by its patron, Sir David Attenborough and has been hailed as the Noah’s Ark of the 21st century because of its pioneering work to provide the world’s first accessible digital bank of films, photographs and sound recordings of endangered species. ARKive has so far created species profiles for some 2000 species, with 15,000 still images and more than 50 hours worth of movies – all available via its free-to-view website www.arkive.org.

The ARKive project is an initiative of Bristol based Wildscreen, a UK-registered educational charity which is working globally to increase the public’s appreciation of biodiversity, through the power of wildlife imagery.


The Sunday Times, January 01, 2006

http://www.timesonline.co.uk/article/0,,2103-1964671,00.html

Kings of the online jungle

Pathfinders among websites set benchmarks for the rest. Simon Kurs toasts ten that stun with sheer insight or inspired rich media.

1 VIRTUAL CONSERVATIONIST

http://www.arkive.org/

Noble in its cause, flawless in its execution, Arkive aims to create an audiovisual record of the 15,000 species currently threatened with extinction. This self-proclaimed “Noah’s Ark for the internet era”, endorsed by David Attenborough, hums with digital life: 2,000 plant and animal species are already catalogued. Two main sections — for globally endangered species and strictly British flora and fauna — form a formidable indexed cavalcade of expertly written information, video clips and pictures as colourful as the Amazon rainforest and more diverse than any zoo. Gaze in wonder at an awesome horseshoe crab or prowling Tasmanian tiger, learn about the majestic rafflesia, the world’s largest plant, or listen to a croaking cacophony of brilliantly coloured golden toads, now extinct. This is broadband at its best — entertaining, educational and vital — and a template for future online museums. British, too.

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