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Oreo

In 1912, two chocolate-flavored wafers with a rich cream filling called the Oreo biscuit became an immediate hit with consumers - and over the decades grew to be a food icon. During the product's first 90 years, people around the world have enjoyed more than 450 billion Oreo cookies.

For almost 50 years the Oreo cookie remained fundamentally the same, but brand extensions began to emerge. In the mid 1970s, Oreo Double Stuf cookies were introduced. The 1980s saw an expansion into the frozen snack category with Oreo brand Cookies ‘N Cream ice cream. Additional brand extensions such as Mint Creme Oreo and Fudge Covered Oreo were introduced in the 1980s.

In 1991, Oreo launched Mini Oreo cookies. Also in the 1990s, the company launched cookies with creme fillings in seasonal colors, such as orange for Halloween, red for Christmas and blue for spring. In addition, Oreo O's cereal was introduced in the late 1990s.

Over the years, the brand also evolved beyond the cookie and candy category. Oreo expanded into a dessert line with Oreo Cookie Pie Crust. And Oreo Cookies & Creme Pie and Oreo Brownies were introduced as foodservice items.

In 2001, Chocolate Creme Oreo and Chocolate Creme Mini Oreo were introduced. By 2002, Mini Oreo cookies came in a variety of package styles, including an eight-ounce, resealable, stand-up bag for convenient and portable snacking.

J. L. Kraft
Joel Cheek
William Christie
Adolphus Green
Johann Jacobs
Oscar Mayer
Edwin Perkins
C. W. Post
Dr. Ludwig Roselius
Philippe Suchard
Theodore Tobler
Fred Walker
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Did You Know?

Did You Know..?
Click an image above to learn fun and interesting facts about our history.

In recent years, the Milka cow has become so interwoven into the popular culture that when German school children are asked to draw a farm scene, they often color the cows lilac. More>>

Mr. Peanut was the brainchild of a 14-year-old boy who entered a Planters-sponsored trademark contest in 1916. More>>

Oscar Mayer hires recent college graduates to hold the coveted position of "Hotdogger" and travel the country driving the Wienermobile and promoting Oscar Mayer products. More>>

Kool-Aid Man, continually ranked by kids as one of the most-loved brand mascots, has been honored with a footprint ceremony at Mann's Chinese Theatre in Hollywood. More>>

www.comidakraft.com was one of the first-ever bilingual food Web sites. More>>

In 1976, Maxwell House introduced the first coffee specially ground, blended and roasted for use in automatic drip coffee makers. More>>

Made of wheat and malted barley, Grape-Nuts was so named because its inventor, Charles William Post, said that grape sugar was formed during the baking process and described the cereal as having a nutty flavor. More>>

Jacobs Kaffee now enjoys a 30 percent share of the European coffee market and the Jacobs brand is the largest-selling dry grocery product in Germany. More>>

Named by merging the family name, Tobler, with Italian specialty nougat candy Torrone, Toblerone was introduced to the world in 1908, and a year later became the first patented milk chocolate candy that contained a unique combination of almonds and honey. More>>

Oreo cookies were among the first "interactive" foods - offering people myriad ways to enjoy them, including dunking them in milk, twisting the cookies apart. More>>

The innovation of Minute Rice cut rice cooking time from one hour to less than 10 minutes, and single-handedly spawned the quick-cooking rice market segment. More>>

Within one year of its national introduction in 1950, Kraft Deluxe process cheese slices became the most successful product introduction in the company's then nearly 50-year history. More>>

By soaking coffee beans in brine, Dr. Ludwig Roselius developed a technique that removed 97 percent of the caffeine from coffee without removing the flavor. More>>

J. L. Kraft revolutionized the production of cheese when he discovered that if he heated and continuously stirred cheese, then placed it in a sterile container, when the cheese cooled, it would regain its solid state. More>>

Oscar Mayer was among the first meat packers to put its name on meat products, a marketing tool that helped differentiate its products from its competitors. More>>

National Biscuit Company (later renamed Nabisco, Inc.) took a major step forward in 1898 by packaging Uneeda biscuits in a revolutionary, patented "in-er-seal" package, an ingenious system of inter-folded layers of wax paper and cardboard. More>>

Each year, Nabisco uses nearly 3,000 miles of string to harness the Barnum's Animals crackers packages. More>>

To differentiate Kraft cheese spreads from the competition in the early 1930s, Kraft sold its spreads in brightly decorated five-ounce glass jars called Swankyswigs that could be reused as drinking glasses. More>>

Oscar Mayer established a research division in 1941, solely dedicated to developing new and improved packaging concepts, including the "slice pak," the first vacuum-package designed for sliced cold cuts, and the "chub" package, vacuum-sealed tubes containing liver sausage, pork sausage and sandwich spreads. More>>

In 2001, Maxwell House introduced a new "EZ Open lid," which completely eliminated the need for a can opener on its coffee cans. More>>

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