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For Immediate Release
Friday, November 17, 2006
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BLH Consulting
Matt E. Stevens
(BPRW) Don't Go Cold Turkey
( November 16, 2006) As part of DonÂ’t Go Cold Turkey Week, crowds gather around the interactive DonÂ’t Go Cold Turkey booth at local malls in nine major cities throughout the United States to receive lung capacity testing, carbon monoxide-level testing, and to get counseling on how to quit smoking. Here, the crowd is in awe as they view their facial images through the digital age progression machine as a smoker and a non-smoker up to the age of 72.

Don’t Go Cold Turkey Week is an awareness campaign delivered primarily to the African-American community in partnership between GlaxoSmithKline Consumer Healthcare, the marketers of Nicorette® gum, NicoDerm® CQ® patch and the Commit® lozenge, and the National Medical Association, the largest and oldest national organization representing 30,000 physicians of African descent. Research shows that 97 percent of those who try to quit cold turkey don’t succeed and that using a nicotine replacement therapy can double a smoker’s chances of quitting for good. For more information on how to quit smoking, visit

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