"A lot of thought goes into an animated adult feature," agree business partners and brother's Darron and Tahl Price, CEO's of Priceless Films (Pricelessfilms.com). Darron earned a degree in illustration and design while Tahl earned an MBA in International Marketing. Together they began by going into business as an architectural consulting company, where they designed 3D models of houses and commercial buildings. As they expanded their skills, their interest grew. They decided to get into animated films.

While in Las Vegas New Years 2005, they attended the annual Adult Trade Show. After pitching their ideas to smaller distributors and not having much success, they decided to use this event as a launch pad for their new ideas. They had instant interest. "What a lot of people do not realize is that the adult industry is another form of independent film making. It allows us to create anything we want."

The Price brothers take care of every part of the project from the initial concept to sales through distributors, wholesalers and retailers. "Before we start animating, a story has to be written, concept art drawn, environments created. Male and female performers' looks, attributes and clothing decided upon. All together, it takes approximately 2 months of pre-production before animation begins. During production, we are always in and out of the office looking at updates. If something looks wrong we make instant decisions on how to correct the problem."