Mail&Guardian Online 20 July 2007
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Media Specialist
Blood, sweat and tears
Harry Herber asks some uncomfortable questions about pitching, which he says could see you having to supply not only tax certificates and share certificates but also your DNA, fingerprints, blood groups and sperm samples.
Quo Vadis
The advertising industry is battling an up hill struggle to keep in touch with its market's so-called "hot buttons". That is because too few people of colour are in key decision making positions, writes Harry Herber.
So show me the money!
Harry Herber says the only way for the internet to become a real alternative for advertisers is by broadening its user base.
Are the good times really over for good?
Harry Herber says he can't wait for the times to get tougher.
The Magazine Medium: Evolution to Revolution
There seems to war out there as to whom can bring a new magazine to the market the quickest, writes Harry Herber.
Will the Circle be Unbroken?
Harry Herber calls for sanity to prevail and hopes that the future will bring a "new" concept to ad agencies - a company with PR, media, design, strategy and promotions all under one roof.
Expediency Immediately!
Harry Herber warns against napping on the net.
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  • Put the Price Up
  • Body Shots
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  • Skipping the Paymaster
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  • Jumpin' Through Hoops
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  • Wasted Youth
  • Backing Outdoor
  • Really, How Small?
  • Weapons of Mass Distraction
  • Runaway Rates
  • Faded Ink
  • Getting it Done
  • Sitcoms Bomb
  • Bad Impulse
  • Soap Schlock
  • Measuring Up


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