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Amstrad dumps e-m@iler phone

'You're fired'

Iain Thomson, vnunet.com 23 Sep 2005
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Amstrad is to stop selling its latest e-m@iler device through retail outlets after the new model sold only 61,000 units this year so far.

The E-3 e-m@iler is a phone which also offers video phone calls, email and internet browsing. Initially priced at £99 it was reduced to £49 last Easter.

Critics of the device have pointed to the price of 12p for receiving emails as a major disadvantage compared to normal PC-based email.

Amstrad is writing down the value of stock worth £5.7m and will now seek to sell direct to national telecoms firms.

Julian Hewett, chief analyst at Ovum, said: "People will buy a cheap PC and get broadband rather than use a device like this. There is no role for an emailer or a videophone.

"It is the latest generation of many to fail at creating a market for video telephony. Even in large firms where they have videoconferencing suites it is rarely used."

See also:

Email/phone device cut to £49.99 in attempt to boost installed base
03 Jan 2003
Amstrad's new phone designed to bring email to the mass market has had the thumbs down from investors.
30 Mar 2000
Amstrad today unveiled a telephone with email and fax capability, developed in conjunction with BT.
29 Mar 2000

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