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[text] Press release
BSkyB and Chrysalis to launch “Sky News Radio”
Issued: March 28, 2007

BSkyB and Chrysalis Radio, a division of Chrysalis Group PLC, have today announced plans to form a joint venture to launch a 24-hour news radio service on the soon to be awarded second commercial national digital multiplex, as part of the consortium bid for that licence headed by Channel 4.

EMBARGO UNTIL 15.00, 28 MARCH 2007

The service, to be known as “Sky News Radio” is intended to be launched next year, if the bid is successful.

“Sky News Radio” will be a 24-hour rolling news service, bringing up-to-the-minute news and analysis from the UK and around the world.  It will bring to national radio the reputation for quality and speed that listeners have come to expect from Sky's pioneering, award-winning 24-hour television news service and from Chrysalis Radio's Sony award-winning radio news operation.

Chrysalis Radio’s existing London rolling news station, LBC News 1152 AM, will also be incorporated into the joint venture, and will be rebranded as “Sky News Radio for London.” The station will become a regional “sister station” to the national “Sky News Radio” service, with relevant local news, traffic/travel, weather and sport for London retained as part of its output.

“Sky News Radio” will also be made available via the internet and Sky’s digital satellite platform in due course.

Speaking about the joint venture, Chrysalis Radio Chief Executive Phil Riley said: “This is a really exciting development for us. We are thrilled to be working with Sky, and think that the combination of our radio experience, their news expertise and the power of the Sky News brand, will make “Sky News Radio” a compelling proposition.”

John Ryley, Head of Sky News, added: “We’re delighted to be working with Chrysalis to expand our involvement in UK radio. This partnership will build on Sky News’ strength in rolling news, extend the reach of the Sky News brand and increase choice in news radio in the UK.”

END

For more information contact:

BSkyB

Robert Fraser - 020 7705 3036

Stella Tooth - 020 7800 4289


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