Corporate Executives


Doug C. Dohring,
Chairman/Chief Executive Officer

Mr. Dohring founded Neopets, Inc. in February 2000, and has served as Chairman and CEO of the Company since its inception. Mr. Dohring has extensive experience in business development and operations. In 1986, he founded The Dohring Company, which within five years became a top-100 market research firm in the United States, and the largest provider of custom market research to the retail automotive industry. In 1995, Mr. Dohring set aside his daily operation of The Dohring Company to become President and a Director of a high-tech telecommunications equipment company, which in February 1997 completed its Initial Public Offering at a valuation of $300 million on the NASDAQ. Mr. Dohring then returned to The Dohring Company in 1998 to launch its online market research effort,, which operates a multi-million-member online research panel and multiple other vertical online B-to-B market research divisions, including and Additionally, in mid-1999, as an investor and advisor to, an Internet-based gaming company, Mr. Dohring helped to secure its first interactive sponsorship, which ultimately contributed to its $50 million sale in late 1999 to a publicly traded NASDAQ company.


Lee Borth,
Chief Operating Officer

Prior to becoming the Chief Operating Officer of Neopets, Inc. in April 2000, Mr. Borth served for eight years as Vice President of Sales, and then Chief Operating Officer, of The Dohring Company. During his tenure with the company, he was instrumental in developing The Dohring Company's multi-million-member online research panel for, as well as its vertical online market research divisions, including and As COO of Neopets, Mr. Borth has overseen the Company's development into the largest youth community on the Internet, in both the U.S. and throughout the world. Mr. Borth has guided Neopets' development of offline merchandise and product licensing, and has personally secured many of Neopets' licenses and strategic relationships with companies such as Sony Computer Entertainment, Hasbro, Wizards of the Coast, Milton Bradley, Thinkway Toys, and Index Corporation, the largest wireless content developer in Japan.


Adam Powell,
Site Founder

Prior to joining Neopets, Mr. Powell gained significant technical and business experience through his founding of several U.K.-based Internet companies. In March 1997, Mr. Powell co-founded Netmagic, a successful business focusing on the design, programming and sale of online banner advertising. At Netmagic, Mr. Powell developed software to place animated ads on customer websites and interactive programs for online product orders. In the summer of 1997, Mr. Powell started Shout! Advertising, where he was engaged in software development, consulting for banner ad design and Internet transaction fulfillment. By mid-1999, Shout! Advertising operated the number 3 click-through program on the Internet. In July 1999, Mr. Powell founded Powlex Limited. At Powlex, Mr. Powell was responsible for the design of clients' website architecture, database integration and web page design. Mr. Powell currently focuses on the technical and programming aspects of the Neopets website.


Donna Williams,
Site Co-Founder

Ms. Williams enjoyed a broad range of marketing and website development experience prior to starting Neopets. As Marketing Manager for Shout! Advertising from September 1997 to July 1999, Ms. Williams was responsible for Internet advertising sales and services, including graphic design, web schematics and consulting with clients regarding ad format and layouts. From July 1999 to early 2000, Ms. Williams worked at, handling website development and Internet advertising services. Ms. Williams currently focuses on the creative development and marketing of the Neopets website.


Rik Kinney,
Executive Vice President

Mr. Kinney is well versed in the fields of business development and research, having advised over 3,000 national and international corporate clients on their advertising, marketing, Internet, and corporate strategies while serving as Executive Vice President of The Dohring Company from its establishment in 1986 until he joined Neopets, Inc. in April 2000. Since joining Neopets, Mr. Kinney has spearheaded the development and marketing of an innovative advertising technique created by Neopets called User-Initiated Brand-Integrated Advertising. An evolution of product placement, User-Initiated Brand-Integrated Advertising integrates advertisers' products, services, and brands into existing or customized Neopets site activities, thereby delivering the advertising message in an impactful and engaging format. Mr. Kinney has directly engaged such Neopets' clients as Disney and Mattel, and oversees all aspects of advertising, both business development and creative execution of client campaigns, for the Company.


Stephanie Yost,
General Counsel/Executive Vice President, Business & Legal Affairs

Ms. Yost's diverse background as an entertainment/media litigator with the law firm of Gibson, Dunn & Crutcher LLP, and as a transactional attorney in entertainment, intellectual property, and new media matters with the law firm of Troy & Gould, makes her a valuable asset to the Neopets team, which she joined in August 2000. As part of her supervision of all legal aspects of Neopets' business operations, Ms. Yost is responsible for proactively protecting Neopets' extensive intellectual property assets, which include hundreds of copyrights, trademarks, and domains registered and pending throughout the world, as well as coordinating Neopets' corporate presence in the advertising industry through her participation as a member (on behalf of Neopets) of the Advisory Board of CARU (the Children's Advertising Review Unit, which acts as the children's advertising industry's self-regulatory forum). Additionally, Ms. Yost is a member of the Planning Committee for the USC Entertainment Law Institute, a trustee of the Mexican American Bar Foundation Board, a member of the ABA, Beverly Hills Bar Association, and L.A. County Bar Association, as well as a member of NARAS, SAG, and AFTRA. Additionally, Ms. Yost, who is a former Chair of the Entertainment Law Section of the Beverly Hills Bar Association (2001-2002), has served as an Adjunct Associate Professor of Law at Southwestern University School of Law. Ms. Yost has lectured extensively on entertainment and new media topics to major entertainment studios, talent agencies, and legal organizations and institutes.


Tad Czyzewski,
Chief Financial Officer

Prior to joining Neopets, Inc. in September 2000, Mr. Czyzewski founded and operated CFO Resources in 1996. Before that time, he served as Sr. Vice President and Chief Financial Officer of On Assignment, Inc., having spent three years as controller for the retail and international sectors of Prudential-Bache Securities, and five years as Corporate Director of Internal Audit for City Investing Company - all following his ten years of service as a Certified Public Accountant and Auditor at Peat, Marwick, Mitchell & Co. (now KPMG).


Billy Shum,
President, Neopets Asia Pte Ltd. (a division of Neopets, Inc.)

Prior to joining Neopets Asia in January 2002, Mr. Shum served for 11 years in various capacities for Singapore Technologies companies. In 2001, he was Vice President at Green Dot Capital Pte Ltd, a subsidiary of Singapore Technologies. From 1998 to 2000, Mr. Shum was the Chief Technology Officer and Managing Director of SNP Publishing Group, a subsidiary of SNP Corp Limited (also a subsidiary of Singapore Technologies). In addition to managing business operations, Mr. Shum is well versed in information technology, having spent more than 10 years in research and development with Singapore Computer Systems Limited and CSA Research Pte Ltd. Since joining Neopets Asia, Mr. Shum has engaged several major advertising sponsors and business partners throughout Singapore for Neopets, including SingTel Ltd, StarHub Mobile, Energizer, Morinaga, Singapore Heath Promotions Board, NTUC Resort, Maybelline, Ministry of Education, Ministry of Defence, Ministry of Community Development and Sports.


Bill McCaffrey,
Chief Technology Officer

Mr. McCaffrey has over twenty years' experience in senior IT positions developing financial, database, and security systems. Mr. McCaffrey joined The Dohring Company in 1998 as Vice President of Information Systems, designing and programming the company's online market research technologies. As Chief Technology Officer of Neopets since February 2000, Mr. McCaffrey has developed and implemented the scalable architecture for the Neopets website (patents pending), including the development of connection pooling software that dramatically increased the site's capacity and capability, and which is now generating more than 2 billion page views on the Neopets website per month. Mr. McCaffrey also developed, programmed and implemented the site's proprietary filtering and monitoring software systems, which are used to help maintain Neopets' family-friendly environment, and he oversees all site translation activities for integration of eight languages into the site architecture by the end of 2004.


Joshua A. O. Strathman,
Corporate Counsel

Prior to joining the Legal Department of Neopets, Inc. in April 2003, Mr. Strathman worked as a Senior Associate in the corporate department of the law firm of Gibson, Dunn & Crutcher LLP in Los Angeles from 2000 to 2003, and prior to that as an Associate in the business and finance department of the law firm of Morgan Lewis Bockius LLP in New York from 1996 to 2000. Mr. Strathman, who received his JD from Harvard Law School, and his B.A. from the University of California at Irvine, is a member of the California and New York bars, as well as a member of the ABA. Mr. Strathman's focus at Neopets is on its global, corporate and subsidiary expansion.


Chris Davis,
Vice President, Sales

Mr. Davis has vast experience building and managing large sales organizations, including eleven years with a Fortune 50 company. As a District Sales Manager, Mr. Davis raised his district's sales ranking from 59 out of 64, to number 1. Ultimately, he rose through the ranks to manage the $2 billion sales division, with more than 1,000 sales representatives. Since joining Neopets in September 2000, Mr. Davis has brought numerous notable advertisers to Neopets, including Procter & Gamble, General Mills, Bell Canada, Bandai America, Gruner & Jahr, and Primedia. Mr. Davis has also expanded Neopets' User-Initiated Brand-Integrated Advertising concept into Canada. Mr. Davis developed an integrated cross-media advertising campaign for General Mills Canada to promote Honey Nut Cheerios, which included development of a custom Neopets game called "Race for the Taste," on-pack promotion of the game, Rare Item Codes� inside specially marked cereal boxes, and television advertising promoting both Honey Nut Cheerios and Neopets.


David Longley,
Director, Market Research

Prior to joining NeoPets in April 2005, Mr. Longley served as Research Manager for 5 and a half years at Overture Services (formerly and currently Yahoo! Search Marketing Solutions). As part of the core team that helped build the Internet startup into the worldwide leader of pay-for-placement search, David managed all aspects of Overture's research process, from creating proposals and questionnaires to presenting reports to internal and external constituents. David also pioneered research methods that contributed to Overture's signing of multi-million dollar deal with AOL, Lycos and MSN, among others. Prior to joining Overture, David worked first for the NPD group, then for Lieberman Research Worldwide. At NeoPets, David supervises all online and offline research, as well as advertising deployment and reporting for both traditional banner-type placements as well as User-Initiated Brand-Integrated Advertising campaigns.

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