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Customer Spotlight |
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Digital Advertising |
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"DART for Advertisers enabled us to understand the true reach of our online ads on a site-by-site basis and to implement the XMOS research which demonstrated our ads' effectiveness in driving purchase consideration for the Ford F-150."view case study » 
"DART Adapt has allowed our clients to extract greater value from their online campaigns. DART Adapt is a potent tool that works out of the box with my existing business. It puts the power of some very advanced algorithms in my team’s hands and drives even greater efficiency."view case study » 
"DART Enterprise has helped us to understand where users are going on our site and their buying behavior patterns so we can continually adjust offers, placements and creatives to improve buy-through and maximize sales."view case study » |
DoubleClick Announces Search Engine Data Policy
Advertisers need good data to make good decisions. DoubleClick announces that DART Search clients should expect the search engine data derived from Google, Yahoo!, and MSN to be 99% accurate or better. For more details, read the white paper DART Search: Search Engine Data, and the 99% Policy. DoubleClick Announces Advertising Exchange In a survey conducted by Forrester Research, Inc., 72% of online advertising professionals who were not already using an ad exchange indicated that they intend to soon. Nearly half of the ad networks surveyed expect to partner with an online exchange this year. What is an advertising exchange, and what’s in it for buyers and sellers of online advertising? How is the DoubleClick Advertising Exchange different from existing services? Learn more. DoubleClick Performics 50 Search Trend Report Q4 2006 Holiday shoppers responded to the "Cyber Monday" hype by searching more often in November. This, along with a detailed look at the relationship between increasing search spend and ROI, is according to the Q4 Search Trend Report, an analysis of the Performics 50 Index released quarterly by Performics, a division of DoubleClick. Video Ad Benchmarks: Average Campaign Performance Metrics Video is the hottest new format for online advertising. DoubleClick analyzed over 300 video campaigns by 130 advertisers during a four month period of 2006. The objective of this analysis was to identify major trends in the performance metrics of video ad campaigns by industry vertical, ad format, ad size, and ad length. There were several key findings including click through rate for video on average being about five times higher than those for image ads. * "Online ad exchanges," a commissioned Study conducted by Forrester Consulting on behalf of DoubleClick, March 2007. Press Releases
PEPPERJAM SELECTS DOUBLECLICK AS EXCLUSIVE AD MANAGEMENT SOLUTION FOR ITS RAPIDLY GROWING CLIENT-BASE »6/7/2007EIGHT OF CURRENT TOP 10 MOVIES RELY ON DOUBLECLICK RICH MEDIA AND VIDEO SERVICES TO REACH TARGET AUDIENCES »6/5/2007 |
With over 1500 clients, DoubleClick is the preferred partner of leading companies worldwide for a full range of digital advertising solutions.
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