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NBC Launches Digital Extensions for Heroes



Mike Shields

JANUARY 22, 2007 -

NBC has launched a spate of digital content extensions for Heroes, the hit drama about average Joes who discover they have super-powers, which returns from hiatus on Jan. 22.

The content extensions, which NBC is calling Heroes 360, include cast interviews on NBC.com along with original content geared for fans looking for more clues into the show’s ongoing mysteries, such as secret files and even hidden Web sites. NBC already allows fans to stream full length episodes of the show on its NBC 24/7 site.

In addition, the network has launched a new mobile site for the series with original, made-for-the-small-screen content.

Nissan has signed on to sponsor the various online and wireless extensions. While NBC has created a significant amount of digital extras for nearly all of its prime-time shows, given the nature of Heroes’ rabid fan base, this launch mark’s the networks most extensive multiplatform offering to date, according to Jeff Gaspin, president NBC Universal Cable Entertainment, Digital Content and Cross Network Strategy.

"This is particularly exciting because it's the most developed TV 360 application we've created for a scripted series, and the first to use this level of interactivity," said Gaspin. "Heroes has proven itself a hit on-air and online, and these extensions of rich, original content will allow our audience unprecedented access to new levels of the show as they dig deeper."


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