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    Sony Ericsson Mobile Communications Press room

    Sony Ericsson develops its camera phone range with a 5 megapixel Cyber-shot™ phone and a snapshot clamshell

    14 June 2007

    Berlin, Germany – 14th June. Two new camera phones announced today by Sony Ericsson are set to impress serious camera phone users and occasional picture snappers alike.

    For those users looking for a camera phone that delivers the picture quality you would expect from a digital camera, the Sony Ericsson K850 is certainly in the frame. This 5 megapixel Cyber-shot™ phone packs state-of-the-art digital camera features into a slim-design mobile phone.

    The new Sony Ericsson Z320 is perfect for those that want a compact phone with a simple camera on-board for those impromptu photo moments. The Z320 is a megapixel clamshell phone that is good looking and simple to use. With just one press of a button to switch on the 1.3 megapixel camera it’s quick to shoot, store or share spontaneous shots.

    “Sony Ericsson is all about offering the right phone for you, whether that’s one that lets
    you snap quality pictures, listen to favourite songs on the move or just stay in touch,” says Sony Ericsson President, Miles Flint.  “These two camera phones offer the choice between a viable digital camera alternative and a pocket-sized clamshell phone with camera for taking occasional snapshots.”

    Sony Ericsson K850 Cyber-shot™ phone

    5 megapixel camera phone with  Auto focus and Xenon flash
    Tri-Band HSDPA phone for high-speed picture and video blogging
    Advanced digital camera features – BestPic™, Photo fix and PictBridge

    Beautiful images - The 5 megapixel camera with auto focus and Xenon flash produces true digital camera results.  Even if you are not an expert photographer, the K850 does everything to help you get the best possible shots on your phone. Photo fix automatically improves light balance in one click to make your picture as good as it can get. When taking a picture of a moving object, for example at a sports event, you can select BestPic™ and take nine pictures in one burst. Then simply choose the best and delete the rest.

    Beautifully simple – Increased functionality does not mean increased complexity. When in camera mode the K850’s next generation camera menu makes it intuitive to scroll between functions like shoot mode and picture size. The lens cover retracts automatically with one press of the camera button and a new mode selector lets you switch quickly between camera, video and picture viewing modes. The regular phone keyboard also has a dual purpose; switch to camera mode and illuminated icons indicate which keys act as short-cuts for the digital zoom and other functions.

    Easy to access – Beyond the camera, the K850 is a capable multimedia phone. The new media browser puts all of your stored media, whether photos, video, music or podcasts, in one place offering you a unique Sony Ericsson media experience. Scroll, sort and access your media from a single point in the menu. The K850 Cyber-shot™ phone also allows you to carry out an intelligent search to see photos by the month they were taken, view thumbnail images or scroll through in full-picture mode. With the new crystal display, the K850 offers optimal clarity from any viewing angle.

    Easy to share – Once you have taken your picture it is easy to share the memory. If showing a photo on the K850’s large 2.2” crystal bright display, the innovative auto rotate feature will display it in the correct aspect - portrait or landscape – irrespective of the orientation it was taken in. Picture blogging and video blogging allow you to upload your shots and footage at HSDPA speeds to your own blogsite.

    Easy to pair – Given the premium look of the K850 Cyber-shot™ phone, you will want to match it with an accessory that looks just as good. Announced today as an optional accessory, the Bluetooth™ Headset IV840 fits discretely and securely into your ear. This high-performance headset can leave you handsfree for up to 9 hours of talking. It can pair automatically with the K850 for easy set-up, whilst digital noise cancellation provides for optimum sound quality. So, like the K850, the IV840 does not compromise performance or ease of use.

    The Sony Ericsson K850 Cyber-shot™ phone is a Tri-Band HSDPA and Quad-Band GPRS/EDGE phone with a colour choice of either Velvet Blue or Luminous Green.  It will be available in selected markets from early Q4 2007.

    Sony Ericsson Z320

    Snapshot
    1.3 megapixel camera with one-click camera access

    Colourful Clam
    Stylish design with retro-look icon display

    Pocket Photo Album

    Store up to 100 pictures
    Everything about this clamshell camera phone makes it ideal for fun-and-style seekers everywhere. So much so that you’ll never want to leave it behind.

    Share your memories – Discover and enjoy the fun of taking and sending pictures from wherever you are. The Z320 has a 1.3 megapixel camera that can be activated by one press on the navigation key. Refine the camera settings, including night mode and white balance, to get the best shot.

    Pocket your pictures – The Z320 can store up to 100 of your favourite pictures and has an easy menu system that makes it simple to search, view and share your images. Send them over a mobile network (MMS) or via a computer using email. Getting your pictures to your computer is easy. Use infrared or plug in a USB cable (optional accessory) and drag and drop.

    Brighten up your life – The Z320 is available in a colour choice of Crimson Red or Atlantic Blue. If you feel like something new, the exchangeable front and back Style-Up™ covers (available separately) can be changed to suit your taste.
    The Z320’s good looks are enhanced by a retro style icon display which lights up to alert you to an incoming call or message.  The 1.8” 65K internal display, meanwhile, is perfect for viewing your pictures.

    The Z320 is a GSM/GPRS 900/1800/1900 and 850/1800/1900 clamshell phone and will be available in selected markets from Q3 2007.

    The K850 Cyber-shot™ phone and Z320 at a glance:
    Features K850 / Z320
    Camera
    Auto focus
    Digital zoom
    Xenon Flash
    PictBridge
    BestPic™
    Photo fix
    Automatic postcard creation
    Slideshow w music
    Pocket album – thumbnail
    Fast scroll
    Intelligent photo browsing
    Active lens cover
    Display
    External display
    Scratch resistant crystal bright display
    Video recording
    User free memory (internal)
    Expandable Memory
    Memory Card Combo slot (M2/MicroSD)
    Push e-mail
    Microsoft® Exchange ActiveSync® Support
    Web browser
    PlayNow™
    Podcasting
    New Media browser
    Flight Mode
    Bluetooth™ Technology
    FM radio
    Streaming audio/video
    Video call
    Music tones
    WAP 2.0 XHTML
    Polyphonic ringtones
    Speakerphone
    Vibrating alert
    Picture messaging (MMS)
    Predictive text input
    Sound recorder
    Text messaging (SMS)
    Navigation key
    Picture wallpaper
    Style-Up™ covers
    Java
    Alarm clock
    Calculator
    Calendar
    Notes
    Phone book
    Stopwatch
    Tasks
    Timer
    Infrared
    USB mass storage
    5.0 / 1.3 megapixel
    Yes / No
    16x / 4x digital zoom
    Yes / No
    Yes / No
    Yes / No
    Yes / No
    Yes / No
    Yes / Yes
    Yes / No
    Yes / No
    Yes / No
    Yes / No
    2.2” QVGA 262K TFT
    N/A / Icon display
    Yes / No
    Yes / Yes
    Up to 40 MB / 12 MB
    512 MB M2 in box / No
    Yes / No
    Yes / No
    Yes Access NetFront™ / WAP 2.0
    PlayNow™ 4.0 / No
    Yes (30fps QVGA) / No
    Yes / No
    Yes / No
    Bluetooth™ 2.0 / No
    Yes, with RDS / No
    Yes / No
    Yes / No
    Yes / Yes
    Yes / Yes
    Yes / Yes
    Yes / Yes
    Yes / Yes
    Yes / Yes
    Yes / Yes
    Yes / Yes
    Yes / Yes
    Yes / Yes
    Yes / Yes
    No / Yes
    Yes / Yes
    Yes / Yes
    Yes / Yes
    Yes / Yes
    Yes / Yes
    Yes / Yes
    Yes / Yes
    Yes / Yes
    Yes / Yes
    No / Yes
    Yes / Yes
    Yes / Yes
    The Bluetooth™ Headset IV840 at a Glance
    Features Bluetooth Headset IV840
    Talk time
    Standby time
    Weight
    Length
    Bluetooth™
    Auto pairing™ and initial pair
    DSP with digital noise cancellation and echo reduction
    Automatic volume adjustment

    Up to 9 hours
    Up to 400 hours
    Less than 10g
    61mm
    Bluetooth™ 2.0 + EDR
    Yes
    Yes
    Yes

     Accessories
    K850 Z320
    In-Box: Battery
    Charger
    USB cable
    Stereo Portable Handsfree
    512MB Memory Stick Micro™ (M2™)
    Media Manager PC program
    Synchronization PC program

    Optional:
    Bluetooth™ Headset HBH-IV840 Stylish design with excellent sound

    Camera Phone Kit IPK-100 Premium protection for your phone

    Bluetooth™ Car Speakerphone HCB-120
    Handsfree solution with caller display. For use in the car, office or home
    In-Box:
    Battery
    Charger
    User guide

    Optional:
    Cigarette Lighter Adapter CLA-60 Keep your phone charged in your car’s cigarette lighter – and handle calls simultaneously
    Car Holder HCH-60
    Ensure your phone is always in reach with a universal phone holder
    Desk Stand CDS-65 Your phone’s best assistant: connect a USB cable, charger and portable handsfree
    Facts and Figures
    K850 Z320

    Size: 102 x 48 x 17 mm
    Weight: 118 grams

    Colours:
    Luminous Green
    Velvet Blue

    Screen: 262,144 colour TFT
    Resolution: 240 x 320 pixels
    Size: 2.2 inches

    Phone memory: Up to 40 MB
    Memory card support: Memory Stick Micro™ (M2™) and SanDisk micro SD™/Transflash™

    Networks:
    K850i (UMTS/HSDPA 850/1900/2100-GSM/GPRS/EDGE 850/900/1800/1900)
    K858c (GSM/GPRS/EDGE 850/900/1800/1900)

    Talk time GSM/UMTS:
    Up to 9 hrs/3 hrs 30 min
    Standby time GSM/UMTS:
    Up to 400 hrs/350 hrsVideo call time (K850):
    Up to 3 hrs 20 min

    Size:  87 x 47 x 20 mm
    Weight: 90 grams

    Colours:
    Crimson Red
    Atlantic Blue

    Main screen: 65,536 colour TFT
    Resolution: 128 x 160 pixels
    Size: 1.8 inches

    External screen:
    Icon display

    Phone memory: Up to 12 MB
    Memory card support: No


    Networks:
    Z320i (GSM/GPRS 900/1800/1900)
    Z320a (GSM/GPRS 850/1800/1900)


    Talk time: Up to 7 hours
    Standby time: Up to 300 hours

    [disclaimer]

    1) Facts and features may vary depending on local variant.
    2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.
    © Sony Ericsson Mobile Communications AB, 2007.

    The liquid identity logo, PlayNow and are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB.  Sony, Walkman and the Walkman logo are trademarks or registered trademarks of Sony Corporation. 
    Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
    Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc. microSD and TransFlash are trademarks or registered trademarks of SanDisc Corporation.
    Picture blogging is powered by Blogger. Blogger is a trademark or registered trademark of Google Inc.
    Java and all Java-based trademarks and logos are trademarks or registered trademarks of
    Sun Microsystems, Inc.

    Microsoft and ActiveSync are trademarks of the Microsoft group of companies
    Other product and company names mentioned herein may be the trademarks of their respective owners.
    Any rights not expressly granted herein are reserved. Subject to change without prior notice.

    Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs over 7,500 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006. Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit www.sonyericsson.com


    FOR MEDIA INFORMATION PLEASE CONTACT:
    Sony Ericsson Corporate Communications & PR
    Aldo Liguori - Telephone +44 208 762 5860
    Merran Wrigley - Telephone +44 208 762 5862
    General Press Telephone +44-208 762 5858
    E-mail: press.global@SonyEricsson.com

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