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It's a Hit: A Record-Breaking Celebration IV
June 14, 2007

[ It's a Hit: A Record-Breaking Celebration IV ] Star Wars Celebration IV drew Star Wars fans from all over the world to celebrate 30 years of the saga over the Memorial Day Weekend in Los Angeles. In the midst of all the fun, the event broke attendance records from the past Celebrations, even the vastly-popular Star Wars Celebration III in Indianapolis in 2005.

More than 35,000 individuals attended the Celebration between May 23 and 28 in the Los Angeles Convention Center, enjoying days and nights of fun with events and shows as diverse as a 6-movie marathon Saga screening, Carrie Fisher's one-woman "conversation" with fans, Seth Green's "Star Wars: Robot Chicken" panels, and the mad dash of the Kessel Run trivia puzzle competition.

[ It's a Hit: A Record-Breaking Celebration IV ] Celebration IV was a vast experience for fans, spreading out over the entire Convention Center, and occupying six live stages, expansive exhibit halls, two archived exhibits, three laser tag arenas, a 24-hour store, and more.

Fans were a huge part of the success of Celebration IV, contributing to programming and events especially in the Fan Fair Hall and on the Star Wars Fan Stage. Star Wars collectors raised nearly $170,000 in four silent auctions and one live auction of vintage toy merchandise from the Lucas Licensing archives. The profits from the auction will be donated to the Make-A-Wish foundation.

[ It's a Hit: A Record-Breaking Celebration IV ] "The success of Celebration IV is testament not only to the enthusiasm and creativity of fans and the hard work by folks at Lucasfilm and Gen Con, but also proof of the strength of Star Wars," says Steve Sansweet, head of fan relations at Lucasfilm, and co-producer of Celebration IV. "The reaction to the Star Wars: The Clone Wars panel and trailer, the popularity of the LucasArts booth and The Force Unleashed panels, and the obvious increase in attendance among young fans and families, speaks to the rock-solid future of Star Wars."

The rock-solid future, and the exciting present -- the worldwide community of fans is set for another great festival in London, when Celebration Europe opens its doors on July 13 for three days of Star Wars entertainment, exhibits, and events at the ExCeL Center.

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