Constance SpryFlorist, Author + Social Reformer (1886-1960)
As a florist, social reformer, teacher and best-selling author, CONSTANCE SPRY (1886-1960) democratised home-making in mid-20th century Britain by teaching millions of people that – with a little imagination – they could beautify their homes with flowers plucked from hedgerows and scraps of wasteland.
Few people have had such a powerful influence over the way we decorate our homes as Constance Spry. First as a teacher and social reformer, then as a society florist and best-selling author, Spry (1886-1960) taught mid-20th century Britons how to beautify their homes with such unassuming materials as berries, vegetable leaves, twigs, ferns and weeds displayed in a motley assortment of containers from gravy boats and bird cages, to tureen lids and baking trays.
In an era when millions of people were decorating their homes to their own taste for the first time, Constance Spry helped them to do so with flair and for very little money. Believing that everyone had the right to beautify their home and that the means of doing so could be found in woods, hedgerows, vegetable patches or scraps of wasteland, Spry popularised her democratising and essentially bohemian style of home-making by dispensing no-nonsense advise in books, articles and radio broadcasts all over the world. “I do feel strongly,” she once wrote, “that flowers should be a means of self-expression for everyone.”
A household name in the UK throughout the 1930s, 1940s and 1950s, Constance Spry was then regarded as a quaintly anachronistic, if not obscure figure. Yet her influence as a home-maker and social reformer has endured in the do-it-yourself creative spirit of such diverse institutions as art schools and the Women’s Institute.
Born in Derby in 1886, Constance was the eldest child and only daughter of George Fletcher, an ambitious railway clerk, and his wife Henrietta Maria. George studied hard to become a civil servant and the Fletcher family moved to Ireland, where Constance studied hygiene, physiology and district nursing. After lecturing on first aid and home nursing in Ireland, she married James Heppell Marr in 1910 and moved to Coolbawn, near Castlecomer, where she developed a passionate interest in gardening. When World War I began in 1914, Constance became secretary of the Dublin Red Cross. Two years later she left Ireland and her unhappy marriage with her son Anthony to work in welfare in England.
In 1921 Constance was appointed head mistress of the Homerton and South Hackney Day Continuation School in east London, where teenage factory workers were sent to be educated one day a week. Intent on teaching them practical skills, Constance began with cookery and dress making, but soon noticed how much pleasure her students derived from the simple posies of flowers, such as violets or peonies, that she brought to school. At that time, flowers were the preserve of the wealthy, who could afford to buy cut flowers, and middle class families with large gardens. Constance taught her students that everyone’s lives could be enlivened by flowers, even in the poorest homes, and that all you needed was imagination, not money, to create a flower arrangement, which would be all the more satisfying if you made it yourself.
In 1926 Constance married her second husband Henry Ernest Spry, known as Shav, who encouraged her interest in gardening and flower arranging. By then she accepted commissions to arrange flowers for friends’ dinners and parties, often using wild flowers and containers she unearthed in antique shops. After securing a regular order from Granada Cinemas, she caused a sensation in fashionable society by creating an exquisite arrangement of hedgerow flowers in the windows of Atkinsons, an Old Bond Street perfumery. Emboldened by her newfound fame, Constance gave up teaching in 1928 to open a business – Flower Decorations – at 7 Belgrave Road on the border of Victoria and Pimlico.
Inspired by 17th century Dutch flower paintings and her growing collection of 18th and 19th century flower books, Constance developed a simple, yet visually arresting style of arranging flowers in solid blocks of colour and fluid forms with each arrangement customised to its surroundings. Together with friends such as the decorator Syrie Maugham, famed for the then-radical all-white drawing room she created for her Chelsea home in 1932 and the artist Hannah ‘Gluck’ Gluckstein, Constance defined a modern style and attracted chic clients, such as Princess Marina and the Duchess of Windsor. When she opened a larger shop on South Audley Street in Mayfair in 1934, Constance employed 70 people and, in the same year, published her first book, named Flower Decoration, after her business. At a time when floristry was one of the few trades available to young women, Constance helped them to learn their chosen trade through structured training by founding the Constance Spry Flower School at her new premises.
Flower Decoration was the first of the thirteen books which would make Constance Spry famous. Inspired by a late 19th century book on flower arranging and garden management that she was given as a child, Constance wrote in a pragmatic, no-nonsense style based on her love of flowers and the knowledge acquired in years of working in her own gardens and reading about gardening. By explaining how the plants and weeds of each season could be used to enliven the home, she turned flower arranging into a democratic art.
Constance’s books were packed with practical tips from singeing the tips of wilting poppies and remembering to remove lilac leaves, to polishing ivy leaves with glycerine and securing stems by jamming them into thin wire with a wide mesh. She loved to specify exactly which type of flower should be used in a particular arrangement, but also encouraged her readers to improvise by framing iris stylosa with a branch of alder, pompom dahlias with strawberry leaves and once filling a vase with curly kale leaves. She was equally keen on raiding attics and kitchen cabinets for baking trays and tureen lids to use as makeshift vases, but also commissioned the Fulham Pottery in London to create a bespoke collection of containers as well as ordering a series of ‘half’ birdcages, after seeing how beautifully flowers were arranged in them in Paris.
As well as working closely with photographers to ensure that the colour images in her books were as accurate and evocative as possible, Constance later forged an enjoyable collaboration with the illustrator of her correspondence course to create witty sketches of Mrs Spry busying herself with her flowers.
Constance’s books were published all over the world and in 1938 she was invited to open a flower shop in New York. When World War II began the following year, she resumed her teaching career and lectured to women all over Britain. In 1942, she published Come Into The Garden, Cook hoping to help the war effort by encouraging the British to grow – and eat – their own food.
After the war, she opened a Domestic Science School with a friend and accomplished cook, Rosemary Hume, at Winkfield Place, near Ascot in Berkshire. In 1952, Constance was commissioned to arrange the flowers at Westminster Abbey and along the processional route from Buckingham Palace for Queen Elizabeth II’s coronation. The Winkfield students were asked to cater a lunch for foreign delegates for whom Hume invented a new dish – Coronation Chicken.
At Winkfield Place, Constance combined her love of teaching with writing and indulged her obsession for antique roses, by devoting years to the cultivation of particular varieties. In 1956 she and Hume published the best-selling Constance Spry Cookery Book, thereby extending the Spry style from flowers to food. Early in 1960, she slipped on the stairs at Winkfield Place and died an hour later.
Constance Spry’s books remained in print for many years after her death and her floristry business thrived, but her most important legacy was to teach millions of people how – with a few flowers and a little imagination – they could improve the quality of their daily lives by becoming, as she put it in the sub-title of her 1957 book, “A millionaire for a few pence”.
© Design Museum
1886 Born in Derby as the only daughter and eldest of the six children of George Fletcher, a railway clerk-turned-civil servant, and Henrietta Maria Clark.
1908 After studying hygiene and physiology in Dublin and London, she becomes a lecturer in first aid and home nursing for the Women’s National Health Association in Ireland.
1910 Marries James Heppell Marr and moves to Coolbawn, near Castelcomer.
1912 Birth of their son Anthony Heppel Marr.
1914 When World War II begins, she is appointed secretary of the Dublin Red Cross.
1916 Moves to Barrow-in-Furness with Anthony as a welfare supervisor.
1917 Joins the civil service as head of women’s staff (welfare and medical treatment) at the Department of Aircraft Production.
1921 Appointed head mistress of the Homerton and South Hackney Day Continuation School in east London.
1926 Marries ‘Shav’ Spry and moves to the Old Rectory at Abinger in Surrey.
1928 Leaves teaching to pursue a new career in flower arrangement.
1929 Opens her first shop, Flower Decorations, on Belgrave Road in Pimlico.
1932 Meets the artist Hannah ‘Gluck’ Gluckstein. Creates flowers for the decorator Syrie Maugham’s famous White Room in Chelsea.
1934 Publishes Flower Decoration, the first of thirteen books, and moves her shop to larger premises on South Audley Street in Mayfair. Opens the Constance Spry Flower School.
1936 Flower Decorations creates the flowers for the royal weddings of the Duke of Glouchester to Lady Alice Montagu-Douglas-Scott and the Duke and Duchess of Windsor.
1939 When World War II begins, Spry lectures on austerity home-making.
1942 Publishes Come Into the Garden, Cook to encourage Britons to grow – and eat- their own food to help the war effort.
1946 Opens the Domestic Science School at Winkfield Place, Berkshire with a friend, Rosemary Hume.
1952 Commissioned to create the flowers for the ceremony at Westminster Abbey and royal procession for Queen Elizabeth II’s coronation. Hume invents the Indian-inspired dish – coronation chicken – for a foreign dignitaries’ lunch.
1956 Spry and Hume publish the best-selling Constance Spry Cookery Book.
1960 Constance Spry dies after slipping on the stairs at Winkfield Place
© Design Museum
Constance Spry, Flower Decoration, Dent, 1934
Constance Spry, Flowers in House and Garden, Dent, 1937
Constance Spry, Garden Notebook, Dent, 1940
Constance Spry, Summer and Autumn, Dent, 1951
Constance Spry, Winter and Spring Flowers, Dent, 1951
Constance Spry, How to do the Flowers, Dent, 1952, 1953
Constance Spry, A Constance Spry Anthology, Dent, 1953
Constance Spry, Party Flowers, Dent, 1955
Constance Spry + Rosemary Hume, The Constance Spry Cookery Book, Dent, 1956, Pan Books, 1972, Weidenfeld + Nicholson, 1994
Constance Spry, Simple Flowers ‘A millionaire for a few pence’, Dent, 1957
Constance Sory, Favourite Flowers, Dent, 1959
Elizabeth Coxhead, Constance Spry: A Biography, W. Luscombe, 1975
Mary Rensten, Knowing Constance Spry, Samuel French, 2004
For more information on British design and architecture go to Design in Britain, the online archive run as a collaboration between the Design Museum and British Council, at designmuseum.org/designinbritain
© Design Museum
&made Alvar Aalto Aluminium Anglepoise Pascal Anson Ron Arad Archigram Assa Ashuach Solange Azagury - Partridge Shin + Tomoko Azumi Maarten Baas Georg Baldele Jonathan Barnbrook Luis Barragán Saul Bass Mathias Bengtsson Sebastian Bergne Tim Berners-Lee Flaminio Bertoni Derek Birdsall Manolo Blahnik Leopold + Rudolf Blaschka Andrew Blauvelt Penguin Books Irma Boom Tord Boontje Ronan + Erwan Bouroullec Marcel Breuer Daniel Brown Robert Brownjohn Isambard Kingdom Brunel R. Buckminster Fuller Sam Buxton Fernando + Humberto Campana Matthew Carter Achille Castiglioni Wells Coates Paul Cocksedge Joe Colombo Committee Concorde Hilary Cottam matali crasset Michael Cross + Julie Mathias Joshua Davis Robin + Lucienne Day Christian Dior Tom Dixon Doshi Levien Christopher Dresser Droog Charles + Ray Eames Luis Eslava Industrial Facility Alan Fletcher FUEL John Galliano Abram Games Giles Gilbert Scott Ernö Goldfinger Graphic Thought Facility Eileen Gray Konstantin Grcic The Guardian Martí Guixé Zaha Hadid Stuart Haygarth Simon Heijdens Jamie Hewlett James Irvine Alec Issigonis Jonathan Ive Arne Jacobsen Jaguar James Jarvis Nadine Jarvis Experimental Jetset Craig Johnston Hella Jongerius Louis Kahn Kerr Noble Jock Kinneir + Margaret Calvert Onkar Singh Kular Max Lamb Julia Lohmann Berthold Lubetkin M/M Enzo Mari Peter Marigold Michael Marriott The MARS Group Aston Martin J. Mays Müller+Hess Matthias Megyeri David Mellor Memphis Mevis en Van Deursen Reginald Mitchell Maureen Mooren + Daniel van der Velden Eelko Moorer Jasper Morrison Khashayar Naimanan Yugo Nakamura Marc Newson Isamu Noguchi norm Foreign Office Architects Barber Osgerby Verner Panton James Paterson Phyllis Pearsall Charlotte Perriand Frank Pick Amit Pitaru Plywood Gio Ponti Cedric Price Dieter Rams Charles Rennie Mackintosh Rockstar Games Richard Rogers Stefan Sagmeister Peter Saville Jerszy Seymour Percy Shaw Hiroko Shiratori Tim Simpson Cameron Sinclair Paul Smith Alison + Peter Smithson Ettore Sottsass Constance Spry Superstudio Timorous Beasties London Transport Philip Treacy Jop van Bennekom Viable Robert Wilson Philip Worthington Frank Lloyd Wright Michael Young