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This Business of Global Music Marketing
Item: BLBDD66   
Unit Price : $24.95
Tad Lathrop
ISBN: 0-8230-7788-8
Watson-Guptill / Billboard Books
Book (Hardcover)
$24.95
6 x 9
288 pages
15 black and white illustrations
July 2007

Think BIG—capture the global music market.

Worldwide tours, internet downloads, international album distribution—the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This Business of Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more. A companion volume to author Tad Lathrop's top-selling This Business of Music Marketing and Promotion, This Business of Global Music Marketing offers everyone in the music business a chance to go global.
  • The first book that shows musicians how to sell their work around the world
  • Great follow-up to top-selling This Business of Music Marketing and Promotion
  • New addition to the popular This Business of series
Tad Lathrop, the author of This Business of Music Marketing and Promotion, produced and co-wrote Jazz: The First Century and the book/CD compilation Cult Rockers. He lives in Oakland, California.

Distribution: World
31.00 Canadian Dollars
All Rights: Watson-Guptill
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