April on tap for Art Walk
Besides delighting the senses with visual arts, foods, and music, Second Friday ArtWalk in and around Downtown Cave Junction contributes substantially to the overall valley image and is a showcase for the entire community.
Also, note sponsors, ArtWalk contributes to the valley quality of life and stimulates increased visitation, participation, and economic activity.
Surveys conducted during Cave Junction’s ArtWalk in April and August 2006 by the Arts Council of Southern Oregon showed:
*A 30 to 50 percent increase in visitors and sales on those nights.
*Attendance by approximately 150 to 200 people at each event.
*Some 20 percent of attendees reported purchases totaling approximately $2,000 for the event.
*Participants spoke of the event as “the place to be,” a “quality-of-life reason to live in Illinois Valley,” and “the most positive image-maker for our area.”
*About 15 percent were on vacation or came from elsewhere specifically for the event.
The success of Second Friday Artwalk is due largely to the efforts of ArtWalk founder, Rebecca Pearson. She has coordinated the event for six years with volunteer and financial support from Illinois River Valley Arts Council (IRVAC). IRVAC’s Website is www.illinois-river-valley-arts-council.com.
IRVAC has new plans to expand ArtWalk promotion. “Participating or sponsoring businesses will enjoy increased coverage in ArtWalk brochures, posters, advertisements, and news reports,” the group said.
ArtWalk will resume in April, and the deadline to participate April 13 is March 1.
To participate, contact Pearson at 592-6168 or
IRVAC is now a registered 501c3 nonprofit organization.
Donations or sponsorship of ArtWalk are tax-deductible. For further information contact Hover-Kramer at 592-5296.
Information also can be obtained at Jefferson State Financial Group, 221-B S. Redwood Hwy., Mondays through Fridays.