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   Lessons From The Trenches
Make The Clothes, Outsource The Retailing
Don't have the skill to run your own brick-and-mortar shop? Call a competitor.

Summer Reading Guide
Behind The Veil: Starting A Beauty School In Kabul
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The Fundamentals Of Running A Real Estate Brokerage
 
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Meet Noah Of The Internet
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Entrepreneurs Enclave

 
 
Entrepreneurs Coverage

Should You Offer A Free Trial?
Sure, they cost money. But free trials are an effective way to nab future sales--if you run them right.
Is Apple's iPhone Rollout Smart Business?
Apple's Steve Jobs keeps new innovations under lock and key until the last minute. But that's not always the best strategy.
Are You Courting A Discrimination Suit?
Sex sells in the hospitality business. But before you hire a swarm of supermodels, beware the labor laws.
Google-Proof PR?
Search engines can be cruel. Michael Fertik wants to help.
A New Formula For Food Franchisers
Here's a notion: Charge less for smaller portions. But will consumers bite?
Six Marketing Tactics Worth Paying For
Nothing sucks money like a marketing campaign, but these strategies deserve a look.
 
 
Knowledge@Wharton

Behind The Veil: Starting A Beauty School In Kabul
How To Value Hard-To-Price Assets
The Implications Of Immigrant Entrepreneurship
A New Formula For Food Franchisers
Russia Goes On A Shopping Spree



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Book Club
Barris' Big Question?
Bruce Upbin
Is your life worth $100 million?
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Paul Maidment
'Stoked' gets to the heart of extreme athletics. It's a beautiful book as well.
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