Governor Napolitano and Arizona Super Bowl Host Committee Unveil Countdown Clock, Official Super Bowl Logo, Statewide Outreach Program, and Mascot
GLENDALE, Ariz. – With Super Bowl XLI now in the record books and Arizona officially on the clock for Super Bowl XLII on Feb. 3, 2008 at University of Phoenix Stadium in Glendale, Governor Napolitano and the Host Committee today unveiled the countdown clock for Super Bowl XLII, as well the official logo and theme, and the Host Committee’s new mascot, ‘Spike the Super Ball.’™
“Now that Arizona is on the clock, the Host Committee is thrilled to introduce our mascot, Spike, and our eye black campaign to help mobilize the entire state of Arizona, as we step onto the world’s center stage with Super Bowl XLII,” said Host Committee Chairman Mike Kennedy.
The AZSBHC today held a press conference at the Glendale Media and Conference Center to announce several key components of its outreach and planning strategies for Super Bowl XLII. These are outlined below and include: the Official Countdown Clock, the official Super Bowl XLII logo and theme, “Who Wants It More?” its “Join the Team” campaign, as well as Spike the Super Ball, the official AZSBHC mascot.
School children from Phoenix’s NFL Youth Education Town Elementary Academy (Espiritu) (the NFL’s Youth Education Town legacy project associated with Arizona’s Super Bowl XXX) assisted Arizona Cardinals Vice President and General Counsel Michael Bidwill and Host Committee Chairman Mike Kennedy as they unveiled the Official Arizona Super Bowl XLII Countdown Clock. The large (7.5 feet wide by 3.3 feet tall) Countdown Clock that weighs 196 lbs. will be located in Terminal 4 of Sky Harbor International Airport, so travelers can count down the days, hours, minutes and seconds until Super Bowl XLII. A smaller version of the Countdown Clock will also appear in the offices of the Arizona Super Bowl Host Committee, located in the World Headquarters of Cold Stone Creamery in Scottsdale.
AZSBHC CEO Debbie Wardrop unveiled the NFL’s official logo for Super Bowl XLII. The new logo displays many of the design components that the Host Committee recommended to the NFL in meetings last June. It is composed of the state of Arizona flag and the number 42 in roman numerals. The official NFL theme for Super Bowl XLII is “Who Wants It More?” In many instances, the logo and theme will appear together leading up to the big game.
Host Committee Chairman Michael Kennedy introduced the new “Join the Team” eye-black campaign—aimed to encourage Arizonans to get involved with the Host Committee Super Bowl programs such as its Membership Club, Volunteer Program and Emerging Business Program. Everyday people from a wide variety of professions, cultural backgrounds, and age groups will be pictured with the eye-black in campaign materials, demonstrating how every Arizonan can be an important part of the team bringing Super Bowl XLII to Glendale in 2008. Actual members of the Host Committee’s Membership Club will also appear in the pictures. “Join the Team” posters and billboards featuring the eye-black now appear around the state.
Spike the Super Ball, the official mascot of the Arizona Super Bowl Host Committee, was introduced today at the press conference by Host Committee President Bob Sullivan. He burst through a break-away banner to the delight of the children in attendance from Phoenix’s Espiritu NFL Youth Education Town. Shaped like a real football with sun glasses, white gloves and blue tennis shoes, Spike handed out T-shirts to the kids and posed for group pictures. Judging by the reaction of the children at the press conference, Spike is sure to become popular with sports fans of all ages over the course of the next year.
The first stop on Spike’s tour will be at the Phoenix Children’s Hospital at 2:30 p.m. on Wednesday, Feb. 7. He then embarks on his year-long, 42-city tour of Arizona; Spike’s first community appearance will be at the Parada del Sol Parade in Scottsdale on Saturday, Feb. 24.
The Arizona Super Bowl Host Committee is a private, not-for-profit Arizona corporation that serves as a liaison with the National Football League in organizing local efforts and preparations leading up to the Super Bowl. It has the responsibility to implement Arizona’s action plan for Super Bowl XLII, which culminates with the game on February 3, 2008 at Cardinals Stadium in Glendale.