Unlocking 3G consumer value - the Australian opportunity

Alternate 1 - Unlocking 3G value - capturing consumer growth
Alternate 2 - Reaching inflection - dramatically capturing the unique 3G value
Alternate 3 - The value shift - unlocking Australia's significant 3G opportunity (Aug 05)

Academic Title - Diffusion acceleration project - adoption of radical technology

rf phd Home ( me | mine | married )

Tentative Title: Understanding 3G consumer value: a grounded theory approach to technology diffusion (Feb 07)
The social construction of diffusion - consumer attitudes to monopoly pricing - monopolist attitudes to consumer adoption (Dec 04)
Updated: 19 Mar 07 (previous update 23 Nov '06) (University of Queensland Business School)

Keywords: innovation, diffusion, adoption, technology acceleration, disruptive / radical technology, social construction of technology, critical theory, power asymmetries, agenda, price, sociology of technology

Key phrase: I innovate, you adopt, we diffuse

My cv | THEJOIE Web Solutions | My phd background | My phd application (UQ)
Mail me: raf@thejoie.com.au | Analysis Control | One page summary (rtf 37k) | Info Sheet (pdf 59k) | Library | 75 rules (If life were a game, what would be the rules?) | 3G 3D data analysis | Value Management Blog

Tentative thesis

Nov 06 - Value explains consumers decision to adopt new technology. A successful technology, or innovation adds value. A failed innovation fails to add value.

What is value? We define value as : the personal, individual, unique assessment of costs, benefits and risks reflecting individual circumstances that leads to a purchase decision / choice or attitude.

Value Propositions:

  • P1: Value is dynamic
  • P2: Value changes on the assessment of new information
  • P3: Value is different for different people
  • P4: The time to make an assessment affects value
  • P5: Value degrades over time
  • P6: Value is not measured in dollars; includes time, effort, hassle and pleasure and is measured in attitude, and purchase decisions
  • P7: Value is path dependent
  • P8: Value may involve input from others
  • P9: Value causes purchasing
So what? Value Management : tools - value trajectory | value conversation | value lifecycle | value management system (In pics 100k each a | b | c )
Exceptions - the law?? behind the time?? embarassed??
See the Full story (350k pdf). | Value Management Blog - discussing with industry - the value conversation.

Supersedes (Dec 04) Monopolists believe their innovation entitles them to 'supranormal profits' ( Nelson and Winter ), but this delays diffusion and reduces profit because consumers will only accept a reasonable price. Monopolists and consumers need to agree on a satisfactory price and useful innovation. (Dec '04) (The questions...)

Potential Methods

Focus now on Grounded Theory (Nov 06)
  • Study 1 - Grounded theory (Cycle 4 - Mth 14-17 Aug - Nov '05 )
  • Study 2 - Phenomenography (Cycle 5 - Mth 18-21 Dec - Mar '06)
  • Study 3 - Discourse analysis (Cycle 6 - Mth 22-25 Apr - Jul '06)

The methodology progression depends on the results study by study. The intention is to iterate to get it right, learn, react and respond. So if the results of the first study are very good, or poor, a further grounded theory cycle could be undertaken in Cycle 5.

The Qualitative paper (Jun 05) included a review of discourse analysis literature. The density of this literature is pushing me away from this technique, and more towards deconstruction. Deconstruction can be used as a theory breaker - opening up a field to look at things in new ways, before theory building, with grounded theory. This would suggest a deconstruction analysis as Study 1. (21.06.05)


Mar 07 Confirmation Present Draft 1 (89k pdf) | References
Feb 07 Confirmation Document (10k words, 45 pages 135k pdf)
Jan 07 Preliminary Results - Value Management (for release to MINT)
Nov 06 WineShop short review of Value Management for industry comment released (100k pdf)
Nov 06 Value Management Outline for confirm doc (350k pdf)
May 06 Review of Blue Ocean Strategy (76k pdf - 10 pages) | more
Apr 06 6Js as case study (to add) of Blue Ocean Strategy - value innovation
Nov 05 Nine month absence (met, moved, married) - Aug 06
Oct 05 Discourse analysis conference, UTas | 3G 3D analysis of data
Sept 05 Field notes on Electric Vehicles observation
Sept 05 QualIT abstract (1000 words - 165k rtf)
Aug 05 Provided preliminary results to innovator interviewees, discussed Aust Fin Review
A meso rule of innovation (after attending the International Workshop of evolutionary macroeconomics - University of Queensland) 29.07.05
Review of Qualitative methods (Qualitative methods class - 135k pdf) 15.06.05
This paper surveys the field of qualitative research, and looks at five methods in conjunction with my research area, and one method in detail. The five methods are case study, deconstruction, discourse analysis, ethnography, and phenomenography. Deconstruction was investigated in detail for possible application to this research.
Research proposal (Academic methods class - 65k pdf) 10.06.05
Factor analysis review of pricing strategy literature (Quantitative Methods class - 68k pdf) 01.06.05 (Pricing References)
Group Phenomenography paper - Management researchers understandings of research's contribution to practice (Qualitative Methods Class) 15.05.05
Presentation (106k pdf) of research design (Academic methods class refs) 29.04.05 (Printable version)
Critique of a qualitative study - grounded theory (Academic methods class - 65k pdf) 22.04.05
Application for Ethical clearance 25.01.05 | Info Sheet | Consent Form (Hutchison) | Questions
STEP conference Presentation 29.11.04
Critical reflection on Management History / My area 18.11.04 (rtf 333k) (pics)
Critical analysis of research question v4.5 05.09.04 (rtf 316k) (pics)
Literature Review v1.6 25.10.04 (rtf 366k - 25% complete)
Abstract 1 - Technology, price and diffusion: an agenda for change (unpub.)
Paper 2.1 - Accelerating monopoly technology diffusion: the concept of variable pricing (25.10.04 unpub.)
Paper 3 - Accelerating monopoly technology diffusion: the application of variable pricing (forthcoming)

Bijker's non-linear approach 1987, 1995 - my strategy

Key: Ovals = users groups; Circles = problems; Hexagons = solutions


Status: (Actual vs plan)
Mar 07 Write presentation, Respond to examiner's review, Confirmation
Mar 07 Tutor - 325314 Uni Melb - Managing Organisation Innovation
Dec - Feb 07 Confirmation Document (135k pdf)
Nov 06 Discuss with case study businesses to validate practicality of VM
Nov 06 Create VM blog to provide space to discuss
Nov 06 Exposition of Value Management here (350k pdf)
Nov 06 Decide to drop discursive methodology (to add), and focus on grounded investigation only
Oct 06 New tentative thesis - value management (VM)
Sept 06 Begin observation at Electric Vehicles Co, to check on practicality of consumer side study
Sept 06 Decide to focus on consumer side of innovation, and drop innovator side investigation
Aug 06 Working with Uni Melb Innovation Professor, Mile Terziovski on ARC project - writing final report at the Centre for Global Innovation and Entrepreneurship Uni Melb
- ARC Bio - "Innovation Management Strategies and Practices to accelerate the Commercialisation of Australian Research in the Biotechnology Industry"
Jul - Oct 06 Helping care for Ed's mum, dying with a brain tumour
Mar 06 Working with Uni Melb Innovation Professor, Mile Terziovski on ARC project - writing final report
- "Assessment of Innovation Capability Models to create Innovation driven companies"
Nov 05 Begin nine month absence
Nov 05 Oops - met (visiting my mum's sick good friend - Horrie), fell in love with her daughter (Dec), she fell in love (Dec/Jan), engaged (Jan), moved to Melb (Feb), married (Jun)
Nov 05 Data collection Melbourne...
Nov 05 Attendance Doctoral colloquium QualIT, Discourse Analysis Conference U Tasmania
Oct 05 Preparing conference papers, confirmation document, writing up data and analysis to date
Sept 05 Analysing interview data, preparing QualIT / Discourse Analysis conference submissions
Aug 05 Second data collection Hutchison 2005 H1 Results Announcement - Sydney
Aug 05 Provided preliminary results to innovator interviewees, discussed Aust Fin Review
14-17.07.05 Attended International Workshop on Evolutionary Macroeconomics at UQ
21.06.05 Received Distinction grades for Qualitative and Academic methods final papers
Mar - Jun 05 Phd Coursework - Qualitative, Quantitative, Academic methods
Feb 05 First data collection Hutchison 2004 Results Announcement - Sydney
Feb 05 Ethical committee grants clearance for research plan
Jan 05 Application for Ethical clearance for data collection | Info Sheet | Consent Form | Questions
Jan 05 Request to Hutchison for access to decision makers to interview @ 2004 Results announcement
Dec 04 STEP conference site here (STEP = Science, Technology and Economic Progress)
Nov 04 Critical literature review BSRB 7912 (BSRB7912) Paper (333k rtf)
Oct 04 Literature Review in progress (Draft v1.6 @25% complete)
Sep 04 Commence Literature Review
Aug 04 Ontology and Epistemology review (BSRB7912 Profile) Paper (rtf 316k)
July 04 Getting started / German sister's wedding trip
30.6.04 Advised Dr. David Rooney to act as Principal Supervisor
18.6.04 Advised Departmental interim approval for Phd
26.5.04 Submitted application to UQ Business School
25.5.04 Redrafting application
19.5.04 Talking to Economics, communication, marketing UQ staff re application
10.5.04 Draft Application for discussion to UQ Business - Peter Leisch
04.5.04 Two articles identified as final product template
29.4.04 Finalising final product template - journals reviewed, articles picked, copies to get.
29.3.04 Looking for a supervisor
30.3.04 Looking for two Tier 1 articles as a final product template
Next Step: Methodology Coursework Mar - Jun, 2005 Qualitative, Quantitative, Academic methods
Topic Summary
I am trying to learn about...
(a.) diffusion of innovation

because I want to find out...
(b.) why a large group in a population suddenly accept a disruptive technology,

in order to help my readers understand,...
(c.) how they, as stakeholders, such as government, industry, and other enterpreneurs, can promote faster [technology adoption] (prev. takeup) of disruptive technology, eg 3G, grid computing, open source, broadband, videoconferencing, ebusiness, and why they should.

Process - Initiation


Areas of interest

Research questions

My research questions - Dec 04

After consideration of my ontology and epistemology (paper (316k rtf)), my move to emphasise the social construction viewpoint, and the initial consideration of the diffusion, disruptive innovation, and social construction of technology literature (paper (rtf 333k) - see output above), I have derived new formulations of my questions.

OLD (May 04)NEW (Dec 04) Newer (Jul 05) Newest (Sep 06)
How to accelerate diffusion? How to accelerate diffusion? Why do some innovations succeed? How do consumers understand [the value in] a new technology?
Why should users adopt a radical techology? How can users group together to add power to demand their needs are met? Why do some innovations fail?
Is a high price strategy the most profitable? -> Does monopoly pricing delay diffusion? How does monopoly pricing affect adopter attitudes? Does this attitude delay adoption? What does your phone mean to you?
How much effect does price play? How much effect does price play in attitude toward adoption?
Indivs vs orgs? How differ? Focus on consumer only now, where there is a greater risk of a power gap

phd Application v2.4 - May 04

Major questions

First draft

Topic Summary
I am trying to learn about...
(a.) diffusion of innovation
because I want to find out...
(b.) why a large group in a population suddenly accept a disruptive technology,
in order to help my readers understand,...
(c.) how they, as stakeholders, such as government, industry, and other enterpreneurs, can promote faster technology adoption (prev. takeup) of disruptive technology, eg 3G, grid computing, open source, broadband, videoconferencing, ebusiness, and why they should.

Supervisor - UQ Business School


Calendar: Key dates

Latest first

Final Product Template

Peter Leisch (3365 7209), cluster leader, advised me (30.03.04) to review Tier 1 journals for two articles on my topic that get me excited. ie format, style, type of research. See possibles underlined in References below.

Tier 1 Journals to review
RefTitleLibCall no.FromStatusComment
a. Administrative Science Quarterly (ASQ) SS+H HD28.A25 Cornell Done Mar 2000 - Jun 2003 1hr 30.03.04 stats, few diagrams
b. Academy of Management Review (AMR) SS+H HD28.A245 Briarcliff Manor Done '99-'03 1hr 30.3.04 like HBR, but more refs
c. Academy of Management Journal (AMJ) ECOM HD28.A24 Briarcliff Manor Done '99-00, '01 #1-6, '02 #1-6, H2 '03 #1-3 1hr 30.03.04, 0.15 28.04.04 some diagrams, often v. simple, heavy stats, focus on process, many refs (30-50)
d. Journal of Marketing SS+H HF5415.A2.J6 Chicago Done '99-03, Jan '04 1.5hr 05.04.04
e. Journal of International Business Studies SS+H HF5001.J693 Uni of Sth Carolina Done '99 #1-4, '00 #1-4 '01 #1-4 '02 #1-4, '03 1-6, '04 #1 1.5hr 27.04.04 www.jibs.net
f. Organizational Science SS+H HD28.O758 Providence, RI Done '99 1,2,4-6, '00 1-6, '01 1-4,6, '02 1-5, '03 1-6, '04 1 1.5hr 17.04.04
g. Organization Studies SS+H H62.O72 Berlin Done '99 #1-6, '00 #1-4,6 '01 #1-6 '02 #1-6, '03 2-4,7-9, '04 #1,2 1.5hr 20.04.04 few diagrams
h. Research Policy (RP) SS+H Q179.9.R49 Amsterdam Done '99 1,2,4-8, '00 1-4,6,7,9 '01 1-9, '02 1-9, '03 1, 1.5hr 17.04.04, 0.45hr 28.04.04 '99-00 to binders, to review online rf 27.4.04 www.elsevier.com/locate/econbase
i. R&D; Management (R&D;) SS+H T175.5.R15 Done '99 #1-4, '00 #1-4 '01 #1-4, '02 #1-5, '03 1-5, '04 #1 1.75hr 20.04.04 nice diagrams, less references, 'the interaction between strategy and policy in fostering, an deploying R&D; and innovation'

Journal review findings


What makes a good paper - JIBS?

Lewin AY (2003) Letter from the new Editor JIBS (2003) 34, 1-4 @3

Risk Assessment

RiskRisk QuantificationContingency
Answer already exists to question.High impact / low probabilityRestart / cancel
Assumption incorrectHigh impact / medium probabilityRework, recollect data
Someone ahead publishes answerHigh impact / low probabilityPublish, compare and contrast
No method available to answer questionHigh impact / low probabilityNegotiate with supervisors
No data eg no access to industryHigh impact / medium probabilityRecollect from user perspective
Higher priority overshadowsHigh impact / medium probabilityNegotiate with supervisors
Results different from expectedMedium impact / high probabilityAnalyse and write up

My phd Background

top References
  1. Booth, W.C. et al. (2003) The craft of research (U of C Press : London)(bcc)
  2. Sanders, T (2002) Love is the killer app (Random House : New York)(bcc)
  3. Dodgson, M. Bessant, J. (1996) Effective innovation policy : A new approach (uqlib)
  4. Orna, E. Stevens, G. (1995) Managing information for research (Open Uni Press : Buckingham)(bcc)

  5. Greve, H.R. (2003) A behavioural theory if R&D; expenditure and innovation : evidence from shipbuilding AMJ Vol.46 No.6 12/2003 - problems lead to innov search, $$ lead to slack search, low perform -> mgmt high risk tolerance => high perform -> lower r&d; / innovation, gap between develop and launch innovation

  6. Afuah, A. (2003) Redefining firm boundaries in the face of the internet : are firms really shrinking? AMR Vol.28 No.1 Jan 2003 p34-53
  7. Peng, M. (2003) Institutional transition and strategic choices AMR Vol.28 No.2 p275-296 - points of inflection
  8. Hill, C.W., Rothaermel, F.T. (2003) The performance of incumbent firms in the face of radical technological innovation AMR 2003 Vol.28 No.2 p257-274 - defn: RTI, incumbent inflexibility - good references eg Utterbuck (1994) Mastering the dynamics of innovation
  9. Pident, S.K. (2000) Rethinking resistance and recognising ambivlence : a multidimensional view of attitudes towards an organisational change AMR 2000 Vol.25 No.4 p83-94
  10. Quy Nguyen Huy (1999) Emotional capability, emotional intelligence and radical change AMR 1999 Vol.24 No.2 p325-345 - a person's ability to change
  11. Griffith, T.L. (1999) Technology features as triggers for sensemaking AMR 1999 Vol.24 No.3 p472-488 - users create new tech function, uses for their new toys
  12. AMR 1998 Vol.23 No.1 p98-114 - innovation diffusion literature, mentioned in Org studies

  13. Reagans, R, McEvily, W. (2003) Structure and knowledge transfer : the effects of cohesion and range ASQ 48(2003) 240-267 - ability ot transfer knowledge
  14. Barsade, S.G. (2002) The ripple effect : emotional contagion and its influence on group behaviour ASQ 48 (2002) 644-675 - ripple effect, social networks talk
  15. Bremer, M.J., Tushman, M. (2002) Process management and technological innovation : A longitudinal study of the photography and paint industries ASQ 47 (2002) 676-702 - exploitation vs exploration, process mgmt kills exploration
  16. Guler, I., Guillen, M.F., Macpherson, J.M. (2002) Global competition, institutions and the diffusion of organisational practices : the international spread of ISO9000 Quality certificates ASQ 47 (2002) 207-232 - diffusion of ISO9000
  17. Edmondson, A.C., Bhmer, R.M., Pisano, G.P. (2001) Disrupted routines : team learning implementation in hospitals ASQ 46 (2001) 685-716 - adopting technology in hospital YES YES
  18. Hargadon, A.B., Douglas, Y. (2001) When innovations meet institutions : Edison and the design of the electric light ASQ 46 (2001) 476-501 - YES YES
  19. Hansen, M.T., Haas, M.R. (2001) Competing for attention in knowledge markets : electronic document dissemination in a management consulting company ASQ 45 (2000) 54-80
  20. Sorensen, J.B., Stunt, T.E. (2000) Aging, obsolescence and organisational innovation ASQ 45 (2000) 81-112 - firm age vs level of innovation

  21. Kuester S., Homburg C., Robertson T.S. (1999) Retaliatory behaviour to new product entry JM Vol 63 (Oct 99) 90-106 - response of firm threatened by a new product. product, price, speed, breadth response
  22. Day G.S., Mongtgomery D.B. (1999) New directions in marketing JM Vol.63 Special Issue '99 3-13
  23. Meyers-Levy J. (1999) Advertising persuasion JM Vol. 63 45-60
  24. John G., Weiss A.M., Dutton S. (1999) Marketing in technology intensive markets: towards a conceptual framework JM Vol. 63 (Special Issue '99) 78-91 - learn lessons of past eg lighting 1880's
  25. Cooper L.G. (2000) Strategic marketing planning for radically new products JM Vol.64 (Jan 2000) 1-16 - no summary
  26. Chardy R.K., Tellis G.J. (2000) The incumbent's curse? Incumbency, size and radical product innovation JM Vol.64 (July 2000) 1-17 - 60 radical innovations, 150 year review
  27. Srinivasan R., Liliee G.L., Rangaswamy A. (20020 Technological opportunism and radical technology adoption : An application to E-business JM Vol.66 (July 2002) 47-60 - stats, hard to understand
  28. Goldenberg J., Libai B., Muller E. (2002) Riding the saddle: how cross-market communication can create a major slump in sales JM Vol.66 (Apr 2002) 1-16 - early/majority adopters, crossing the chasm
  29. Chandy R.K., Prabhu J.C., Antia K.D. (2003) What will the future bring? Dominance, future technology expectations and radical innovation JM Vol.67 (July '03) 1-18 - will an incumbent bring in new technology
  30. Sorescu A.B., Chandy R.K., Prabhu J.C. (2003) Sources and financial consequences of radical innovation :insights from pharmacueticals JM VOL.67 (Oct '03) 82-102 - who makes new things, who makes $$
  31. Chung-Fong Shih, Venhatesh A. (2004) Beyond adoption : development and application of a use-diffusion model JM Vol.68 (Jan'04) 59-72 - when adopt vs how use

  32. Owen-Smith J., Powell W.W. (2004) Knowledge networks as channels and conduits: the effects of spillover in the Boston Biotech Community OSci Vo1.15(1) 5-21 - new economic sociology: networks, wellsprings and plumbing of market
  33. Lee G.K., Cole R.E. (2003) From a firm based to a community based model of knowledge creation : the case of the linux kernel development OSci Vo1.14(6) 633-649 - open source vs firm 'performance implications of firm strategies under conditions of technological convergence or open innovation'
  34. von Hippel E., von Krogh G. (2003) Open source software and the 'private collective' innovation model: issues for organization science OSci Vo1.14(2)209-223 - very clean, easy to follow, chatty, no stats
  35. Repenning N.P. (2002) A simulation based approach to understanding the dynamics of innovation implementation OSci Vo1.13(2) 109-127 - need sustained management support, after innovation early wins
  36. Fid C.M., O'Connor E.J. (2002) When hot and cold collide in radical change processes : lessons from community development OSci Vo1.13(5) 532-546 - 'spark that ignites -> engine that mobilises -> fuel that sustains' @540

  37. Utterbuck J.M. (1994) Mastering the dynamics of innovation (uqlib) PS+E HD58.8.U87 (1994) - 'industry outsiders have little to lose in pursuing radical innovations'@159
  38. Rogers E. (2002) Diffusion of innovation 5th ed. (uqlib) SS+H HM101.R57 (2003)
  39. Mahajan V. (1985) Models for innovation diffusion (uqlib) PS+E H61.25.M34 1985
  40. Harris C.M. (2002) Hyperinnovation: multidimensional enterprise in the connected economy (uqlib) SS+H HC79.T4.H357(2002) - organisation, cultire, projects
  41. Chesbrough H.W. (2003) Open innovation : the new imperative for creating and profiting from technology (HBS Press: Boston)(uqlib) SS+H HD45.C469(2003)
  42. Leifer R et al (2000) Radical innovation : how mature companies can outsmart upstarts (HBS Press : Boston) SS+H HD58.87.R33 2000
  43. Clark P (2002) Organisational innovations (Sage publications : London) - mentioned in Org Studies
  44. Sundbo J (2001) the strategic management of innovation. A sociological and economic theory (Edward Elgar : Cheltenham + Northhampton) - mentioned in Org Studies

  45. Franks, N., Shah S. (2003) How communities support innovative activities: an exploration of assistance and sharing among end-users RP 32 (2003) 157-178 - end users build innovations
  46. Dalle, J.M., Jullien, N (2003) 'Libre' software: turning fads into institution? RP 32 (2003) 1-11 - linux vs windows
  47. van de Poel, I. (2003) The transformation of technological regimes RP 32 (2003) 49-68 - 4 innovation patterns affect acceptance (good)
  48. Fagerburg, J., Verspagen B (2002) Technology gaps, innovation - diffusion and transformation: and evolutionary interpretation RP 31 (2002) 1291-1304 - diffusion vs GDP, country by country
  49. Geels, F.W. (2002) Technological transitions as evolutionary configuration processes: a multi-level perspective and case study RP 31 (2002) 1257-1274 - from sail power to steam power (very good)
  50. Lal, K. (2002) Ebusiness and manufacturing sector: a study of small and medium sized enterprises in India RP 31 (2002) 1199-1211 - too simple (but this is v.good), 51 firms
  51. Deroian F. (2002) Formation of social networks and diffusion of innovations RP 31 (2002) 835-846 - statistical models, simulations
  52. Nelson, K., Nelson R. (2002) On the nature and evolution of human know-how RP 31 (2002) 719-733 - human vs social knowledge
  53. Baldwin J, Lin Z (2002) impediments to advanced technology absorption for Canadian manufacturers RP 31 (2002) 1-18 - cost, institution eg tax, labour eg skills, knowledge, organisation eg worker resistance, information related
  54. Douthwaite, B., Keatinge JDH., Park JR (2001) Why promising technologies fail : the neglected role of user innovation during adoption RP 30 (2001) 819-836 - farm technology and extension
  55. Achilledilis, B., Autonakis, N. (2001) The dynamics of technological innovation : the case of the pharmaceutical industry RP 30 (2001) 535-588 - longitudinal study of pharmaceutical industry
  56. Funk, JL, Mether DT (2001) Market and committee based mechanisms in the creation and diffusion of global industry standards : the case of mobile communications RP 30 (2001) 561-589

  57. Lilly, B., Porter T (2003) Improvement reviews in new product development R&D; 33,3,2003 285-296 - people issues, launch issues, technical issues
  58. Davenport S., CAmpbell-Hunt C, Solomon J (2003) The dynamics of technology strategy : an exploratory study R&D; 33,5,2003 481-499 - positive feedback loops - suppliers - partners (good diagrams) [users? rf]
  59. Buscher, P. et al (2003) Management priciniples for evaulating and introducing disruptive technologies : the case of nanotechnology in Switzerland R&D; 33,2,2003 149-163 - scan for opportunity
  60. Rice M. et al (2001) Radical innovation triggering initiation of opportunity recognition and evalution R&D; 31,4,2001 409-420 - look at technology, market and corporate strategy issues
  61. Jones, O., Stevens, G. (1999) Evaluating failure in the innovation process : the micropolitics of new product development R&D; 29,4,1999 - take account of politics
  62. Chung, K., Lee K (1999) Mid-entry technology strategy : the Korean experience with CDMA R&D; 29,4,1999 353-363 - lower cost to jump in after early adopters

  63. COMET program - commercialising existing technologies QLD govt program
  64. Woicestyn J (2000) Technology adoption organisational learning in oil firms OStud 2000 21/6 1095-1118 - adoption as organisational learning
  65. Mazza C, Alvarez JL (2000) Haute couture and pret-a-porter : the popular press and the diffusion of management practices OStud 2000 21/3 567-88 - press legitimises innovations
  66. Dowell G., Swanunathan A (2000) Racing and back-pedalling into the future: new product introduction and organisational mortality in the US Bicycle industry 1880-1918 OStud 2000 21/2 405-431
  67. Swan J, Newell S, Robertson M (1999) Central agencies in the diffusion and design of technology : a comparison of the UK and Sweden OStud 1999 20/6 905-931 - MRP2 adoption packaged int he UK, tailored in Sweden, roles of adopter helpers

  68. Kogut B, Zander U (2003) Knowledge of the firm and the evolutionary theory of the multinational corporation JIBS (2003) 34, 516-529 'Decade award winning article' - technology transfer - hard to transfer then expand by subsidiary, easy to transfer then licence or competing firms imitate, based on seminal work Nelson and Winter (1982)
  69. Nelson R, Winter S (1982) An evolutionary theory of economic change (Harvard university : Cambridge MA)
  70. Spencer JW (2003) Global gatekeeping, representation and network structure : a longitudinal analysis of regional and global knowledge-diffusion networks JIBS (2003) 34, 428-442 - (v.good) traces rise and fall of flat panel display industry globally (Nth America, Japan, Europe)
  71. Murtha TP, Lenway SA, Hart JA (2001) Managing new industry creation : global knowledge formation and entrepreneurship in high technology (Stanford Business Books) JIBS (2003) 34, 407-8 - book review
  72. Martin X, Salomon R (2003) Knowledge transfer capacity and its implications for the theory of multinational corporations JIBS (2003) 34, 356-373 (yuck) - four entry option based on tacitness and costs (overcomplicated)
  73. Singh N, Kurdu S (2002) Explaining the growth of ecommerce corporations: an extension and application of the eclectic paradigm JIBS (2002) 33,4 679-687 - (yuck) theoretical review of ebusiness
  74. Godoe, H (2000) Innovation regimes, R+D and radical innovations in telecommunications RP (Dec 2000)vol 29 iss.9 1033-1046
  75. Kach DE, Rycroft RW (2000) Patterns of innovating complex technologies : a framework of adaptive network strategies RP (Aug 2000) vol 29 iss.7 819-831 - 'dominant innovators', 'self organising networks'
  76. Kingston W (2000) Antibiotics, invention and innovation RP (Jun 2000)vol 29 iss.6 679-710 - lessons, including resistance
  77. Martin S, Scott JT (2000) The nature of innovation market failure and the design of public support for private innovation RP (Apr 2000)vol 29 iss.4 437-447 - 'public support of innovation - market failure'
  78. Geroski PA (2000) Models of technology diffusion RP (Apr 2000)vol 29 iss.4 603-625
  79. Menanteau P, Lefebvre H (2000) Competing technologies in the diffusion of innovation: the emergence of energy efficient lamps in the residential sector RP (Mar 2000)vol 29 iss.3 375-389 - adoption barriers, public resistance (good)
  80. Frenken K (2000) A complexity approach to innovation networks. The case of the airline industry. (1909-1997) RP (Feb 2000)vol 29 iss.2 257-272 - network of producers, users, government
  81. Lal K (1999) Determinants of the adoption of Information Technology : a case study of electrical and electronic goods manufacturing firms in India RP (Sep 1999)vol 28 iss.8 667-680 - why adopt?
  82. Green K, Hull R, McMeekin A, Walsh V (1999) The construction of the techno-economic: networks vs paradigms RP (Sep 1999)vol 28 iss.7 777-792 - emergence vs diffusion (good)
  83. Mukoyama T (2003) A theory of technology diffusion PhD University of Rochester viewed 28.04.04

See possibles final product templates underlined .

To Do: Best doctoral dissertation proposal - Marketing Science Institute - 2004 Alden G. Clayton Doctoral Dissertation Proposal Competition - research@msi.org - JM (due 31 July 2004)
Research priorities - Growth, Innovation and New Products(top tier), Pricing (3rd tier)

Key: bcc - Brisbane City Council Library, uqlib - UQ library

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