We provide key information about CHUM programming and create opportunities for our audience to interact with celebrities and our own personalities. Our goal is to foster audience intimacy and build brand loyalty through the use of message boards, streaming video and audio, SMS, the MuchPhone, ringtones, email newsletters, contests, polls, games and exclusive downloadable content.

We continue to push the boundaries of the interactive experience and so launched PunchMuch, Canada's first fully automated, all request music video station in 2005. This digital channel is putting music fans everywhere on the button - allowing them to request videos, participate in on-screen SMS chat, polling and more - all via their wireless phones. Users cell phones have now become their remote control.