Hyundai A-League To Feature in FIFA 08 Video Game
Monday, 20 August 2007
Football Federation Australia (FFA) CEO Ben Buckley today announced a new licensing partnership between FFA and Electronic Arts (EA), the world's leading independent developer and publisher of interactive entertainment software, through the “FIFA 08” football video game.
“This is the first time that the Hyundai A-League will feature in an official EA Sports videogame and as a result more than 20 million people globally will be directly exposed to Hyundai A-League clubs and players during the next 12 months through the FIFA 08 product,” said Mr Buckley.
“It also gives me great pleasure to announce that Qantas Socceroo and Melbourne Victory striker Archie Thompson will be the face of FIFA O8 in the region, featuring heavily in the promotional campaign for the game.
“This partnership with EA is another example of the level of corporate interest in the Hyundai A-League and Football in Australia at present and we look forward to working with EA in the future,” concluded Buckley.
Speaking at today’s announcement, Archie Thompson was ecstatic about named the FIFA 08 ambassador for Australia and New Zealand.
“I know that plenty of the boys at Melbourne Victory, and when we are in camp with the Qantas Socceroos, enjoy playing video games so it’s fantastic that we can now play as our favourite Hyundai A-League club either in a league or against other international Clubs,” said Thompson.
“As I’m a big kid at heart, it’s great to feature in the game that I enjoy playing myself.
The Hyundai A-League will join a group of around 30 football leagues from around the globe to feature in this game.
EA Sports have undertaken strong research to accurately capture the skills/abilities and traits of Hyundai A-League players to place them into this global videogame.
FIFA 08 will be available for purchase from the 27th September 2007 to coincide with the world-wide release of the game.