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The Study of Entertainment Media & Health

Food for Thought: Television Food Advertising to Children in the United States
The study combines content analysis of TV ads with detailed data about children's viewing habits to provide an estimate of the number and type of TV ads seen by children of various ages. A webcast of the forum is also available.

Parents, Children & Media: A Kaiser Family Foundation Survey
Parents say they are gaining control over their own children’s exposure to sex and violence in the media, but they remain more broadly concerned about inappropriate content in the media, according to a new national survey of parents released by the Kaiser Family Foundation.

 Recent Documents: (83 results) Pages 1 |  2 |  3 |  4
The Digital Opportunity: Using New Media for Public Education Campaigns -- July 2007 Video/Audio
The Ad Council and Kaiser Family Foundation hosted forum to explore how health-related and other nonprofits and government agencies can use new digital media.  A webcast of the forum is available.
Parents Say They’re Gaining Control Over Their Children’s Exposure to Sex and Violence in the Media -- June 2007 Video/Audio
The report, Parents, Children & Media: A Kaiser Family Foundation Survey, a national survey of 1,008 parents of children ages 2-17, explores how parents view the role of media in their children’s lives.
Children's Exposure to Food Advertising on Television: A Side-by-Side Comparison of Results from Recent Studies by the Federal Trade Commission and the Kaiser Family Foundation -- June 2007
This document compares two significant studies about food advertising to children on television.
New Study Finds That Food Is the Top Product Seen Advertised by Children -- March 2007 Video/Audio
The study combines content analysis of TV ads with detailed data about children's viewing habits to provide an estimate of the number and type of TV ads seen by children of various ages. A webcast of the forum is also available.
Public Service Advertising in Great Britain: Lessons for U.S. Public Interests -- February 2007 Video/Audio
This webcast forum explored the differences in public service advertising between Great Britain and the U.S.
The Teen Media Juggling Act: The Implications of Media Multitasking Among American Youth -- December 2006 Video/Audio
A report, key findings and a webcast of a forum, hosted by the Kaiser Family Foundation, explore how pervasive media multitasking is among young people, potential cognitive and social development implications, and which teens are most likely to multitask.
Forum on The "Reality" of Health: Reality Television and the Public Health -- October 2006 Video/Audio
This Kaiser Family Foundation forum examines the implications of reality TV serving as a health information resource. A webcast of the forum, a discussion paper, and related materials are available.
First Analysis of Online Food Advertising Targeting Children -- July 2006 Video/Audio
A webcast of a forum analyzing the nature and scope of online food advertising to children.
Study Shows How Kids' Media Use Helps Parents Cope -- May 2006 Video/Audio
A national survey of 1,051 parents with children age six months to six years old and a series of focus groups across the country.
Assessing the Effectiveness of Public Education Campaigns -- April 2006 Video/Audio
A webcast of a forum exploring the effectiveness of public education campaigns.
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Study of Media and Entertainment Health

The Foundation conducts research concerning the relationship between entertainment media and health, with a special focus on children and media. The purpose of the research is to provide data to help inform policymakers, journalists, the research community, healthcare providers, the media industry, and the public.

Major research projects include such topics as how teens use the Internet for health information; the amount of time children of all ages spend watching TV, playing video games, using computers, and reading; sexual messages on television; how health policy issues are portrayed on TV's medical dramas; what viewers learn from health information in entertainment shows; the role of media in childhood obesity; and the impact of media-based public health campaigns. The Foundation also studies public policies on related media topics, including public service advertising on television, TV ratings, the V-Chip, and the impact of Internet filtering.

Contact Information: For more information, please send an email to: studyentmedia@kff.org

 

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