Westwood Reorgs Digital Media Unit September 10, 2007 Westwood One announced Monday it has restructured its digital media and interactive division adding two new vice presidents in charge of content and sales and marketing.
CBS Adds 350-Plus Sites to Interactive Audience Net September 10, 2007 CBS has added more than 350 local TV and radio Web sites to the CBS Interactive Audience Network, its ambitious digital content distribution play that will result in the network's top prime-time shows becoming available across many of the largest properties on the Internet.
ABC Working to Create Web Distribution Platform September 10, 2007 ABC is in talks with several Web sites as it tries to create a broad digital distribution platform for its programming, becoming the latest network to signal a reversal in its online strategy. Like other networks, ABC initially took a go-it-alone stance, but is now looking to partner with Internet players they don't own or operate in an effort to maximize and monitize their programming online.
Sports Marketer Nabs Fantasy Football Site September 10, 2007 Sports marketing firm Fantasy Sports Ventures has acquired TheHuddle.com, a subscription-based site centered around fantasy football tips.
Warner Bros. to Launch Animated Web Destination T-Works September 10, 2007 Warner Bros. Entertainment announced ambitious plans to launch T-Works, a new Web entertainment destination built around the company's wide roster of animated characters that will combine a video hub, a virtual world, social networking elements and a gaming platform.
ESPN Adds Web, Mobile Series September 06, 2007 This past week, ESPN.com launched Countdown Daily, a Monday through Friday, 12 to 15 minute roundup of the top NFL matchups featuring analysts from the network's Sunday NFL Countdown and NFL Live.
NBC News Presenting Special TV, Web Report on Women September 05, 2007 NBC News is planning to present a special report focused on American women, The Secret to Her Success, that will be featured on NBC Nightly News with Brian Williams, iVillage.com and MSNBC.com.
NBCU Tunes In to Amazon September 05, 2007 Just days after it went public in announcing its pending split with Apple, NBC Universal announced a new partnership with Amazon.com to sell a variety of its prime-time series via the company's fledgling Unbox video download service.
Yahoo Sees Green, Buys BlueLithium September 05, 2007 Yahoo became the latest large Internet player to buy an ad network, inking a deal to buy BlueLithium for $300 million in cash.
Perry, William Morris Launch Site September 05, 2007 Tyler Perry, the producer of the sitcom Tyler Perry's House of Payne, who is perhaps best known as the star and creator of the surprise hit film Diary of a Mad Black Woman, has launched his own broadband video channel, TylerPerry.com, that will feature exclusive episodes of Perry's soon-to-launch talk show, The Tyler Perry Show.
Yahoo, Elle Ink Fashion Mobile Search Pact September 04, 2007 Yahoo has linked up with Elle magazine to promote its coverage of Fashion Week in New York starting on Sept. 5 via the portal's mobile search platform.
Nets' Seek New Venues for Fall Promos September 03, 2007 New this fall season: Broadcast networks will, more than ever, rely on social networks, guerrilla events, video-on-demand, YouTube, Web portals and mobile technology to promote their lineups before increasingly distracted consumers.
Grandparents Gets Active With New Online Venture September 03, 2007 Grandparents.com, a biweekly e-mail newsletter launched earlier this year targeting the millions of Americans with grandchildren, is set to unveil a new stand-alone content Web site on Sept. 4 geared for the 60-and-over set.
Double Fusion to Turn Game 'Reruns' Into Ad Gold September 03, 2007 Double Fusion, a San Francisco-based startup that specializes in delivering ads into various forms of videogames, says it has a way to turn older games--the industry's version of reruns--into revenue generators.
Google News to Post AP Content September 03, 2007 Google announced that it will begin posting content from The Associated Press and three other news services on Google News, marking one of the few instance where the search giant will host content on its own properties rather than directing users to other sites across the Web.
NBCU Won't Renew iTunes Contract September 03, 2007 NBC Universal said that it has informed Apple that it will not renew its current contract with the technology giant to sell its programming via the iTunes Music Store, which expires at the end of December.
MTV Plans VMAs Mobile Simulcast September 03, 2007 MTV is planning a number of new digital extensions tied to its broadcast of the 2007 MTV Video Music Awards on Sept. 9, including the first ever mobile simulcast of the show as well as a virtual world created specifically for the presentation.
Yahoo Reorgs; EVP Coleman to Depart August 30, 2007 Yahoo announced yet another reorganization on Aug. 29, as the troubled portal continues to wrestle with how best to manage its ad sales operations and its upper management structure.
CBS Launches Auto Site in Texas August 30, 2007 In a bid to capitalize on the booming local online search market, three CBS divisions in Dallas, CBS Television, CBS Radio and CBS Outdoor introduced Thursday DFWvehicles.com, an automotive search Web site for North Texas. If successful, the concept could be rolled out to other CBS markets.
News Corp., NBCU Brainchild 'Hulu' to Bow in October August 29, 2007 The much-anticipated joint video venture from News Corp. and NBC Universal finally has a name--Hulu--and a launch date (sometime this October).
Digital Hot List Social networking. Video sharing. Music downloads. Celebrity gossip. The hottest trends on the Web owe much to the indomitable sites on our third annual Adweek Media Digital Hot List. Those selected have generated explosive growth in closely watched metrics even as they make headlines for technological innovation, mega ad pacts and buzzworthy content.
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