by Lloyd Alter, Toronto on 09.30.07
This Side Up Table by David Graas
In an Absolut world, we will download design on demand.
It is like the music for our iPod; dematerialized bits and bytes put together again where we need it, without the waste of a physical intermediary. In a world where we watch our carbon as closely as our waistline we don't want to be driving to stores; in a world where everything except Absolut can be digitized, why move material when we are interested in ideas, creativity and talent?
With digital designs we decide what we want from the best in the world, not what Mr. Store Manager picks out. The Long Tail is at our fingertips as we cruise from Korea to Kansas for the design that suits our taste.
Once we find it we email it to the neighborhood CNC shop (we could buy a Mr. Router home model but the shop is conveniently right next to where they print out our clothing and sew it together...) and bring home the pieces for assembly, no delivery van required. The long boat trip from China is a thing of the past as we choose local, sustainable plywood as the medium.
Jeffrey McGrew and Jillian Northrup of Because we Can
We don't want to own a lot so what we do should be the best and exactly what we want, what we choose, not what anyone else decides they will sell to us, because we live in a downloadable world.
Join TreeHugger and Absolut in this demonstration of a downloadable world. We have asked designers from around the world to give us one/sixth scale models of their designs that you can download, print, cut out and build. Collect them all!