The organic food market in Poland: Ready for take-off
The Polish organic food consumer market, estimated
at EUR 50 million today, is expected to grow tenfold during the next
About the authors: SixtyTwo International
Consultants is a German-Polish consulting company specializing in international
issues such as cross-border business expansion, off-shoring, and market
analysis. The founders of SixtyTwo - and the authors of this report -
have previously worked for major firms such as Procter & Gamble,
McKinsey & Company, and the Deutsche Bank Group.
Short Description of the Report
"Organic Food Market in Poland" is a report primarily aimed at investors interested in the organic food market in Poland. After a short international overview, the report analyses the Polish organic food market along the value chain. It includes a detailed analysis of organic agriculture in Poland (with comparisons to the EU and Germany), a review of organic wholesaling and processing, and describes the organic retail landscape in Poland. The report includes detailed results of a proprietary consumer research conducted in July 2006 among a representative sample of more than 300 shoppers. Finally, the report gives specific recommendations for seven different investment options ranging from import of unprocessed agricultural products to investing in organic retail in Poland. The report has over 100 pages and more than 100 tables and graphs.