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AOL Latino Publisher Lopez Resigns; Named COO for Terra Networks USA
September 28, 2007
Mark López, publisher of AOL Latino, has resigned from his position. He has held that title since 2005. He will rejoin former employer Terra Networks USA, now as chief operating officer.
Kimberly-Clark Selects Cultura Group to Lead Hispanic Marketing Efforts
September 28, 2007
Cultura will help take Hispanic marketing initiatives and strategic insights to the next level to drive growth for some of the company's top brands, namely Huggies, Pull-Ups, and Kleenex and Scott paper products.
Nielsen to Run MTV Tr3s Ratings
September 27, 2007
Just one day after announcing that it would make national viewership ratings available for GolTV, The Nielsen Co. said on Wednesday that it would also report ratings for MTV Tr3s via the Nielsen Homevideo Index Hispanic Service.
CBS series 'Cane' Debuts in Spanish on Azteca America
September 27, 2007
Chevrolet will sponsor the rebroadcast Saturday on 60 Azteca America affiliates, a first for the Spanish-language network.
Stamp Honors Journalist Ruben Salazar Killed in '70 East L.A. Riot
September 26, 2007
Hispanic journalist Rubén Salazar, who was killed during an anti-Vietnam War riot in 1970, is being honored with a postage stamp to be officially unveiled Oct. 5.
GolTV to Report Ratings Via Nielsen
September 25, 2007
The soccer network will be one of four fully rated Spanish-language cable networks that will be accessible to national clients starting Oct. 1.
'Baldo' Strip Tells WWII Story PBS Series Misses
September 24, 2007
Ken Burns' World War II documentary began airing Sunday, but the "Baldo" comic strip was already six days into a story line about Hispanic soldiers the public-television series mostly ignores.
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Industry Event Gets More Inclusive
September 26, 2007
Advertising Week is dramatically ramping up its focus on Latinos this year, due in large part to Univision's first-time sponsorship of the five-day event. |
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Look Who's Talking
September 24, 2007
Hispanic radio broadcasters are talking and radio listeners are tuning in--and in many cases talking back and sounding off--via a growing lineup of talk-inspired programs aimed at Latinos and hosted by big-name personalities, celebrities and rising stars. |
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Jennifer Marks
September 10, 2007
Last week the U.S. Census Bureau awarded DraftFCB its $200 million contract for marketing the 2010 census. Jennifer Marks, chief of the Census 2010 Publicity Office, says minority outreach, particularly with undocumented Hispanic workers, will be a "huge focus for us." The bureau, she said, is determined to have the most accurate portrayal of the United States.
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