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Monster Consolidates Media at MEC
- September 28, 2007
NEW YORK Online job search service Monster.com has consolidated its global media chores at roster agency Mediaedge:cia, per sources. MEC now adds mainly domestic chores from Deutsch. Monster's estimated annual ad spend exceeds $150 million.
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$30 Mil. Terminix Reviews Creative
- September 28, 2007
LOS ANGELES Pest-control company Terminix is reviewing the creative portion of its $30 million ad business. The incumbent is independent Stone Ward in Little Rock, Ark.
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$35 Mil. Boost Mobile in Play
- September 28, 2007
LOS ANGELES Sprint Nextel-owned Boost Mobile is reviewing creative chores on its $35 million ad account, according to sources. WPP Group's Berlin Cameron United in New York is the incumbent.
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Chevron Preps Global Push
- September 28, 2007
NEW YORK A global image effort for Chevron positions the client as more than an oil company, showing, for example, how it produces geothermal energy, even while it continues to drill for oil.
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Disney Shutters Mobile Venture
- September 28, 2007
NEW YORK Disney is canceling its Disney Mobile MVNO service, but it plans to find a new way to use the programming. The service joins ESPN Mobile as the second Disney MVNO project that has been shuttered.
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Robert Thompson kicks it old school.
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BARBARA LIPPERT: |
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Monster shifts media to MEC a few weeks after tapping BBDO as its global creative shop.
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