Offical Naming Ceremony For Atlantic Highway

North Cornwall MP Paul Tyler will perform official naming ceremony at Bude Meadows Meadows Layby at 11am on Friday, Nov 15th.

An official naming ceremony for the Atlantic Highway will take place at 11 am on Friday, November 15th when North Cornwall MP Paul Tyler will be joined by representatives of Cornwall County Council, North Cornwall District Council, Restormel Borough Council and local parish and town councils .

Mr Tyler will unveil a sign at Bude Meadows layby on the Atlantic Highway, formerly the A39.  This will be followed by a buffet lunch at the Strand Hotel in Bude.

The A39 was officially detrunked in June 2002 when the road, previously maintained by the Highways Agency, returned to County Council management.  This has resulted in the County Council securing significant funding for maintaining the road, and progressing the Camelford Distributor Road scheme.

The inspiration for the name 'Atlantic Highway' came from the Southern Railway's famous Atlantic Coast Express, which ran daily from Waterloo for forty years between 1926 and 1966, serving an area from Ilfracombe to Padstow.

"This is a very important road which serves a large and distinctive area.  " said Robert Hichens, the County Council's Executive Member for Strategic Planning and Transport.  "It is, therefore, fitting that the A39 should have a new name to go with its new status.  "

" 'Atlantic Highway' is a splendidly evocative name for a unique coastal route, popular with tourists and local residents alike ."

MP Paul Tyler said "The designation of the Atlantic Highway not only marks a great marketing opportunity for the whole of Cornwall and North West Devon, but a triumph for local campaigners.  Bryan Dudley Stamp, the self styled "Atlantic Highwayman", and his colleagues deserve all the credit for seeing how valuable this could be. "

"Now we've got to make the Atlantic Highway as famous as some of the great routes of California, South Africa and Australia. If we can do that, it will have great benefits for all the holiday and leisure businesses of this area."

The name has the full support of the local tourist industry, with the County Council encouraging visitors to use the road as an alternative 'gateway' to Cornwall, alongside the more familiar A38 Tamar Bridge and the A30 at Launceston.

New signs have been erected along the length of the road, from the Cornwall/Devon border at Kilkhampton to the Halloon roundabout where most westbound traffic heads either to Newquay or on towards West Cornwall via the A30. 

The County Council will also be carrying out some limited planting of Cornish elms, which used to be a particular feature of this part of Cornwall.  The elms have been raised from existing stock by County Forester Colin Hawke and are intended to symbolise the distinctiveness of the area.  It will also be carrying out a review of vegetation management.

The route links Bude to the Newquay area via Camelford, Wadebridge and St Columb Major..  Landmarks along the north coast Atlantic seaboard include the satellite dishes of Morwenstow and the spectacular Camel estuary.

Notes to Editors

Further information is available from Mark Stephenson, Network Manager, on 01872 327262 or Paul Allen, Divisional Surveyor on 01872 327310