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So little we know about the cars we drive every day...

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Audi > Saturday, May-12-2007

Audi Logo

The Audi logo explained.

Audi logo

The four rings of Audi represent the four companies of the Auto-Union consortium of 1932 - DKW, Horch, Wanderer, and Audi. After the war the Audi name - which is Latin for "Hear!" - disappeared, but was revived in 1965, using the four rings as a logo.

Also, the name is sort of a pun on 'hoerch', German for 'hear', name of one of the founders.

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