Mediaweek
Web

SAVE | EMAIL | PRINT | MOST POPULAR | RSS | REPRINTS

The Programming Insider



Marc Berman

MAY 04, 2005 -

Primetime Tuesday Ratings:
Fox Remains the Network to Beat

National Ratings in Primetime - Week of April 25, 2005:
CBS and Fox Continue to Dominate

TV Land and Nick at Nite:
Upcoming Programming Initiatives

On the Air Tonight:
Primetime Programming Options

TV Tidbits:
Notes Of Interest

TV Trivia Time:
A Bewitching Question

Classified Ads


Primetime Tuesday Ratings:
Fox Remains the Network to Beat

Tuesday 5/03/05

Metered Market Ratings

Household Rating/Share
Fox: 14.2/20, NBC: 9.6/14, CBS: 9.3/14, ABC: 4.4/ 6, WB: 4.0/ 6, UPN: 2.0/ 3

-Percent Change From the Comparable Year-Ago Evening (Tuesday 5/04/04):
Fox: +27, NBC: +13, CBS: + 8, WB: - 2, UPN: -17, ABC: -21

-----

Fast Affiliate Ratings

-Total Viewers:
Fox: 20.53 million, NBC: 12.57, CBS: 12.27, ABC: 6.80, WB: 5.10, UPN: 2.74

-Adults 18-49:
Fox: 8.4/22, NBC: 4.1/11, CBS: 3.7/10, ABC: 2.5/ 6, WB: 2.2/ 6, UPN: 1.0/ 3

-----

-Yesterday's Winners:
American Idol (Fox), House (Fox), The Amazing Race 7 (CBS), Law & Order: SVU (NBC), Law & Order: Criminal Intent (NBC)

-Honorable Mention:
Gilmore Girls (WB)

-Yesterday's Losers:
My Wife and Kids (ABC), Most Outrageous TV Moments (NBC), All of Us (UPN), George Lopez (ABC), Eve (UPN), Blind Justice (ABC)

-American Idol Update:
I hate to say it, but I agree with Simon and think that the talented (and more deserving) Vonzell Solomon is going home tonight. As good as she was last night, almost consistently landing in the bottom three keeps her at risk. Although the improved Scott Savol probably has his bags unpacked, and the cheesy Anthony Federov is likely to sneak by, in the end it's obvious that the final two will be rocker Bo Bice and sugary Carrie Underwood. Go Carrie!

-Ratings Breakdown:
Led by American Idol (Overnights: 16.3/24; Viewers: 23.80 million; A18-49: 9.7/28) and House (Overnights: 12.2/17; Viewers: 17.26 million; A18-49: 7.0/17), Fox scored another easy Tuesday victory, ranking first in all three categories from 8-10 p.m. As a reminder, total viewers and adults 18-49 are based on the fast affiliate ratings.

In season or series-finale news, CBS' veteran Judging Amy closed year six a distant second in the 10 p.m. hour in the overnights (8.8/14), total viewers (10.78 million) and adults 18-49 (3.1/ 8). NBC's Law & Order: Criminal Intent (which aired out of a Law & Order: SVU cross-over episode) led the time period with a 13.8/21 in the overnights, 18.67 million viewers and a 6.3/17 among adults 18-49, while ABC's Blind Justice sunk to a typically last-place 4.6/ 7 in the overnights, 6.40 million viewers and a 2.4/ 6 among adults 18-49. Considering CBS has up to 6 1/2 hours of programming that needs to be fixed elsewhere for next season, Judging Amy could get a reprieve. As for Blind Justice, the axe is ready to swing.

Despite the Tuesday Fox juggernaut, CBS remains a force to reckon with in the Tuesday 8-10 p.m. block with its combination of the underrated NCIS (Overnights: #2, 10.0/15; Viewers: #2, 12.99 million; A18-49: #2, 3.0/ 9) and The Amazing Race 7 (Overnights: #3, 9.2/13; Viewers: #3, 13.04 million; A18-49: #2, 5.3/13). If there is any justice on The Amazing Race, the more deserving Uchenna and Joyce will win the cool $ million, not reality fame seekers Rob and Amber. As for Meredith and Gretchen - kudos on a great race!

Opposite American Idol and NCIS, ABC sitcoms My Wife and Kids (Overnights: #5, 3.8/ 6; Viewers: #3, 5.99 million; A18-49: #4, 1.9/ 6) and George Lopez (Overnights: #5, 3.6/ 5; Viewers: #3, 6.00 million; A18-49: #4t, 2.0/ 5) continue to fade into oblivion, while two episodes of NBC's Most Outrageous TV Moments averaged a typically bland 4.4/ 7 in the overnights (#4), 5.40 million viewers (#4) and a 1.8/ 5 among adults 18-49 (#5). Also in the 8 p.m. hour was the WB's healthy Gilmore Girls (Overnights: #3, 4.9/ 7; Viewers: #4, 5.41 million; A18-49: #3, 2.3/ 6), and struggling UPN comedies All Of Us (Overnights: #6, 1.7/ 3; Viewers: #6, 2.16 million; A18-49: #6, 0.9/ 3) and Eve (Overnights: #6, 1.9/ 3; Viewers: #6, 2.43 million; A18-49: #6, 1.0/ 3). Will both All of Us and Eve be back in 2005-06? Stay tuned.

At 9 p.m., and against House and The Amazing Race 7, a Tuesday 9 p.m. edition of NBC's Law & Order: SVU got plenty of mileage with a 10.7/15 in the overnights (#2), 13.62 million viewers (#2) and a 4.2/10 among adults 18-49 (#3). On ABC, the already renewed but fading According To Jim (Overnights: #4, 5.3/ 7; Viewers: #4, 8.47 million; A18-49: #4, 3.2/ 8) led into a repeat of the sitcom at a fourth-place 4.3/ 6 in the overnights, 7.57 million viewers and a 3.0/ 7 among adults 18-49.

Also in the 9 p.m. hour was the WB's One Tree Hill (Overnights: #5, 3.2/ 4; Viewers: #5, 4.80 million; A18-49: #5, 2.1/ 5) and UPN's critically acclaimed but struggling Veronica Mars (Overnights: #6, 2.2/ 3; Viewers: #6, 2.65 million; A18-49: #6, 1.1/ 3) at typical Tuesday levels. Let's hope more viewers discover the alluring Ms. Mars in year two.

Source: Nielsen Media Research data, R = repeat


National Ratings in Primetime - Week of April 25, 2005:
CBS and Fox Continue to Dominate

Sharing the No. 1 spot, CBS was first for the week of April 25 in households, total viewers and adults 25-54, while Fox maintained leadership in adults 18-49 and adults 18-34. Both networks were up year-to-year, with growth in the five surveyed categories of 8 to 14 percent for CBS, and 5 to 13 percent for Fox. Although American Idol remained at the top of the charts, also worth noting on Fox was the season-premiere of Family Guy, which ranked No. 10 overall for the week among adults 18-49 (5.8/13), and the time-period premiere of lead-out American Dad, which tied for No. 20, with a 4.7/10 in the demo. In addition, Fox's relocated Stacked, now airing Wednesday at 9:30 p.m. out of Idol, perked up to No. 17 in the demo with a 5.1/13.

In addition to the ongoing success of CSI (which came down slightly after being pushed back to 10 p.m. opposite NBC's ER due to the Presidential speech), Survivor: Palau, Everybody Loves Raymond, Two and a Half Men, CSI: Miami, CSI: NY (which benefited out of a repeat of CSI), and The Amazing Race 7, CBS Hallmark Hall of Fame made-for, Riding On the Bus With My Sister, also cracked the top 20 in total viewers with 14.98 million. The series-finale of CBS' JAG ranked No. 17 with 13.98 million viewers.

Second for the week among adults 18-49 and adults 18-34 was ABC, which was up by a hefty 20 percent in each demo versus one year-earlier. Despite finishing last for the week, UPN was also on the plus side, with gains of 16 to 27 percent. Although NBC and the WB both suffered losses, the wilting Peacock net was considerably worse at erosion of 23 to 37 percent.

What follows are the final national ratings for the week of April 25, 2005 (with percent change versus the comparable year-ago period in parentheses) followed by the top-rated programs of the week:

-Households:
CBS: 8.5/14 (+ 8), Fox: 6.1/10 (+ 9), NBC: 6.1/10 (-23), ABC: 6.0/10 (+15), WB: 2.4/ 4 (- 4), UPN: 2.2/ 4 (+16)

-Total Viewers:
CBS: 13.02 million (+10), Fox: 10.05 (+13), ABC: 9.34 (+18), NBC: 9.09 (-25), WB: 3.67 (- 2), UPN: 3.78 (+21)

-Adults 18-49:
Fox: 4.3/12 (+10), ABC: 3.6/10 (+20), CBS: 3.6/10 (+ 9), NBC: 3.2/ 9 (-33), WB: 1.5/ 4 (- 6), UPN: 1.4/ 4 (+27)

-Adults 18-34:
Fox: 4.0/13 (+ 5), ABC: 3.0/ 9 (+20), NBC: 2.6/ 8 (-37), CBS: 2.5/ 8 (+14), WB: 1.6/ 5 (-11), UPN: 1.4/ 5 (+27)

-Adults 25-54:
CBS: 4.7/11 (+12), Fox: 4.5/11 (+13), ABC: 4.2/10 (+24), NBC: 3.8/ 9 (-30), WB: 1.5/ 4 (- 6), UPN: 1.4/ 3 (+17)

----------

Top Rated Programs of the Week

-Total Viewers:
Desperate Housewives (ABC: 25.68 million), American Idol Tuesday (Fox: 25.52), American Idol Wednesday (Fox: 24.42), CSI (CBS, Thurs. 10 p.m.: 23.68), Survivor: Palau (CBS: Thurs. 9 p.m.: 21.21), Grey's Anatomy (ABC: 17.88), House R (Fox: 16.45), Extreme Makeover: Home Edition (ABC: 16.36), Cold Case (CBS: 16.28), Everybody Loves Raymond R (CBS: 15.79), CSI: Miami R (CBS: 15.69), CBS Sunday Movie: Riding on the Bus With My Sister (CBS: 14.98), Two and a Half Men R (CBS: 14.93), CSI: NY (CBS: 14.84), ER (NBC: 14.52), Medium (NBC: 14.42), JAG (CBS, series-finale: 13.98), Lost (ABC: 13.75), NCIS (CBS: 13.67), The Amazing Race 7 (CBS: 13.27)

-Adults 18-49:
Desperate Housewives (ABC: 11.5/25), American Idol Tuesday (Fox: 10.8/29), American Idol Wednesday (Fox: 10.5/26), CSI (CBS, Thurs. 10 p.m.: 8.3/21), Grey's Anatomy (ABC: 8.2/20), Survivor: Palau (CBS, Thurs. 9 p.m.: 7.8/20), ER (NBC: 6.6/17), Extreme Makeover: Home Edition (ABC: 6.5/17), House R (Fox: 6.1/15), Family Guy (Fox: season premiere, 5.8/13), The Simpsons (Fox, Sun. 8:30 p.m.: 5.6/14), The Apprentice 3 (NBC: 5.5/14), Medium (NBC: 5.4/14), CSI: NY (CBS: 5.3/14), The Simpsons (Fox, 350th episode: 5.2/14), The Amazing Race 7 (CBS: 5.2/12), Stacked (Fox: 5.1/13), Lost (ABC: 5.0/15), CSI: Miami R (CBS: 5.0/13), Everybody Loves Raymond R (CBS: 4.9/12)

Source: Nielsen Media Research data, R = repeat


TV Land and Nick at Nite:
Upcoming Programming Initiatives

TV Land and Nick at Nite will premiere five new series in total by the end of the year. Included is Inside TV Land: Tickled Pink (premieres Wednesday, June 1 at 11 p.m. ET); hidden camera series Hi-Jinks (August 2 at 9:30 p.m. ET); One Night Only With David Steinberg (Dec. 2005); five-part special 100 Most..., which looks at some of the unexpected milestones in television history beginning in December; and TV Land Confidential, also debuting in December, which brings you the stories behind your favorite TV shows.

In addition, TV Land and Nick at Nite's Family Table: Share More Than Meals, a pro-social initiative that celebrates consistent family dining, will team with The National Center on Addiction and Substance Abuse (CASA) at Columbia University to celebrate Family Day: A Day to Eat Dinner With Your Children on Monday, Sept. 26. The sister cable networks will support the event by showcasing specially-created Family Day commercials featuring CASA board member Jamie Lee Curtis that will begin airing in August.


Ratings Box:
What's Hot/What's Not

-NBC Universal's Chris Matthews Show Builds Momentum:
Based on national ratings for the week of April 18, NBC Universal's The Chris Matthews Show scored season high ratings in men 18-49 (1.0: +100 percent from the year-ago week) and men 25-54 (1.2: +50 percent), with growth in households of 5 percent from the previous week (2.1 vs. 2.0).

Source: Nielsen Media Research data


On the Air Tonight:
Primetime Programming Options

Wednesday 5/04/05

ABC:
Lost, Alias, Primetime Live (on American Idol)

CBS:
A Dr. Phil Primetime Special (with The Insider host Pat O'Brien), The King of Queens, Yes, Dear, CSI: NY

NBC:
Dateline, Revelations, Law & Order

Fox:
That '70s Show (original and repeat), American Idol, Stacked (R)

UPN:
America's Next Top Model, Kevin Hill

WB:
Smallville, Jack & Bobby


TV Tidbits:
Note of Interest

-More Grey's Anatomy:
As expected, ABC has renewed recently introduced drama Grey's Anatomy for a second season, with an order for 13 additional episodes.


TV Trivia Time:
A Bewitching Question

Which one of the following actors won an Emmy on Bewitched?

a) Sandra Gould
b) Marion Lorne
c) Paul Lynde
d) Elizabeth Montgomery
e) Agnew Moorehead

The answer to yesterday's question...

Which one of the following TV characters did not live in Hooterville?

a) Joe Carson
b) Lisa Douglas
c) Sam Drucker
d) Floyd Smoot
e) Howard Sprague

Is: e) Howard Sprague, who was a resident in everybody's favorite fictional small town, Mayberry, North Carolina. In honor of Hooterville, all together now...

Green acres is the place for me.
Farm livin' is the life for me.
Land spreadin' out so far and wide.
Keep Manhattan, just give me that countryside.

New York is where I'd rather stay.
I get allergic smelling hay.
I just adore a penthouse view.
Dah-ling I love you but give me Park Avenue.

...The chores.
...The stores.
...Fresh air.
...Times Square

You are my wife.
Good bye, city life.
Green Acres we are there.

-Current kudos goes to:
Don Abel, Anna Alvord, Pam Bailey, Barbara Berman, Michael Berman, Gerry Bixenspan, Mindy Bloom, Jay Bobbin, Mark Braff, Barry Brown, Mitch Burg, Linda Collins, Larry Collins, Mary Dotson, Lori Edwards, Dan Eley, John Ferlazzo, Joel Fosbrook, Ellen Foust, David Friedman, Jerry Gibbons, Carolyn Glenn, Maureen Goldman, Steve Goodman, Randy Greenstein, Vicky Gregorian, John Harper, Sherrie Holliday, Bob Ingersoll, David Jackino, Tom Kilgallon, Irene Kinoshita, Irene Kirschner, Brian Lande, Benny Lawrence, Steve Leblang, Cyndy Mackley, Bob Meyer, Alita Michael, Marc Miller, Jim Moore, Alan Morgenstern, Richard Naldrett, Frederic Nance, Jim Negri, Betty Palmer, David Primuth, Ted Putman, Cathleen Quinn, Michael Ratliffe, Jeinnfer Rau, Andrea Regusters, Todd Rein, Flynn Rivenbark, Joe Rubi, Neal Sabin, John Sandwell, Marcia Secaur, Abbe Serphos, Eileen Siegel, Michelle Stanton, Michael Stern, Lisa Tafro, Trenna Underhill, Tom Unzicker, Dirk Van de Bunt, Thom Welby, John Wood, Suzanne Young Ted Zawislak

CLASSIFIED ADS

SITUATION WANTED: Energetic, experienced Marketing & Affiliate Relations professional with extensive research background seeks managerial position in the entertainment/sports/broadcast or cable arena in the Tri-State area. Will consider all salaried, freelance or consulting opportunities. Email: sbasilotta@aol.com

SITUATION WANTED: Recent college grad seeks employment as TV sports reporter in entry-level market. Significant experience reporting, anchoring, producing, shooting and editing throughout college/internships with local stations. Willing to work my way up. Upbeat, funny, eager, hard-working; won't let you down. Available now; willing to relocate. SportsWithSchwartz@hotmail.com or (732)995-6683.

SITUATION WANTED: BOSTON or NY - Research professional with 10 years network, station, syndication experience. Excellent communication, presentation and computer skills. Outstanding references! Email: Enrobso100@aol.com

SITUATION WANTED - Recent Northwestern University graduate seeks full-time position at cable or broadcast TV network. Experience as ATAS series development intern at USA Network (outstanding script coverage and notes). Looking for management or assistant position in current programming, series development, scheduling or marketing. NY or LA. Please e-mail e-schaffler@hotmail.com or call (516) 578-4089

SITUATION WANTED: If research experience counts, I'm the person for the job. I have worked for the Zenith buying group, for the Ad Sales Department at USA Networks and Entertainment Research at ABC-TV. I'm available to do either Ad Sales or Programming Research and I'm willing to relocate for the right opportunity. royd@optonline.net

SITUATION WANTED: Experienced TELEVISION SALES PROFESSIONAL seeks management or senior sales list for local broadcast station, cable interconnect or rep firm. Interested in, but not limited to, the NYC area. Proven track record of success, excellent communication, presentation and follow up skills, outstanding references. Email: tmotta@nyc.rr.com.


To place classified Help Wanted or Situation Wanted ads in this newsletter, please contact us at: Toll Free: 800-7-ADWEEK
Or if you are calling from the Eastern or New England regions:
Karen Sharkey (646) 654-5311 (ksharkey@adweek.com)

Midwest and Southern Regions:
Randy Larsen (646) 654-5308 (rlarsen@adweek.com)

Western Region:
Kathy Alix 646-654-5310 (ralix@adweek.com)






SAVE | EMAIL | PRINT | MOST POPULAR | RSS | REPRINTS
SUBSCRIBE TO MEDIAWEEK »




NETWORK TV / SYNDICATION
ABC Green-Lights Fringe
ABC to Develop 'Boundaries'
HDNet to Unveil New NHL Show
CABLE TELEVISION
USA Tops Q3 Basic Cable Ratings
Yanks' Hit YES Record Stats
Comedy Reups Mencia, Lil' Bush
DIGITAL MEDIA
Imaginova Nabs Newsarama.com
Google/Ask Give Brands Richer Ad Options
High School Athletes Get Stack TV
MAGAZINES / NEWSPAPERS
Parade Adds Edit Supplement
BusinessWeek Launches Major Art, Editorial Redesign
Health/Fitness Mags Sponsor Events to Up Ads
TV / RADIO STATIONS / OUTDOOR
Cox 'Crosses' Into Local Web Field
FCC: Media Bureau Localism Report Not Suppressed
Broadcasters: How Do Labels Treat Artists?
MEDIA AGENCIES/RESEARCH
MPG Nabs Key Execs for Sears
Allen Joins Starcom as VP/Video Innovation Dir.
comScore Releases 'Marketer'
 


 


This content requires the Macromedia Flash Player.


Get Flash

Latest Headlines:
Hire, Train, Compensate: Why It Isn't Enough
Talking Telecommuting


© 2007 Nielsen Business Media, Inc. All rights reserved. Terms of Use  |  Privacy Policy