Halo 3 shatters retail record; sells $170M in 24 hrs
Microsoft announced on Wednesday that Halo 3 has overtaken Sony's Spiderman 3 as the biggest entertainment launch in history.
In just 24 hours, Halo 3 took in $170 million in total receipts. As a result, Microsoft surpassed its original expectation of $155 million by 10 percent.
The previous record-holder was Sony's Spiderman 3 released in theaters earlier this year. The movie brought in $151 million in single day ticket sales.
"Halo 3 has become a pop-culture phenomenon," said Microsoft's Shane Kim in a statement. "Not only is "Halo 3" setting sales records, it's also redefining entertainment. Within the first 20 hours alone, we've seen more than a million Xbox Live members come online to play Halo 3 -- the most active day in Xbox Live history."
In 2004, Halo 2 set the same record with $125 million in a 24 hour period. Halo 3 retails for $60, $70, or $130 depending on special edition features.
Image courtesy of Business 2.0