October 10, 2007

Coffee Morning: back to Magazines and Coffee

The last time we hosted Coffee Morning at Magazines and Coffee I remember the sun shining brightly from the east. Very, very brightly. The conversation was great, the coffee tasty and the pastries delish.

It's been a while so we'll be back at Magazines and Coffee to watch the sun rise and enjoy a cup of coffee and a pastry this Friday at 7:30. All the AC readers at Barkley have no excuse to miss this Friday morning. We'll be in your building! Stop by for a cup and conversation or a quick hello.

Posted by Andrew Purviance on October 10, 2007 at 04:17 PM | Permalink | Comments (0) | TrackBack (0)
Categories: Coffee Morning

October 09, 2007

Dick Pound. And other manly names.

Dick Pound is a lawyer, author and keeper of one of the 9 manliest names in the world. At least, according to Cracked. My fave?  Magnús Ver Magnússon, of course.

Posted by John on October 09, 2007 at 12:27 PM | Permalink | Comments (1) | TrackBack (0)
Categories: Entertainment , Marketing to Men , Pop Culture

October 05, 2007

Arnold exposes the focus group.

Watch this and remember why you get paid to do what you get paid to do. The opening to the 2007 Hatch Show from Arnold.

Spotted at Ernie's blog.

Posted by John on October 05, 2007 at 10:25 AM | Permalink | Comments (12) | TrackBack (0)
Categories: Advertising , Branding , Brave New Marketing , Entertainment , Opinion , Pop Culture , Super Bowl Stuff , Television , The Creative Life

October 05, 2007

Her parents must be so proud.

My sister-in-law who lives in Manhattan sent this to me this morning. If it's real, it is another fabulous disaster from a culture that is surely careening towards disaster. If it's fake – than it is spectacularly written. Thanks to Liz. (Please note all misspellings and typos are the poster's, I only deleted hard returns.)

The Post:

What am I doing wrong?
Okay, I'm tired of beating around the bush. I'm a beautiful (spectacularly beautiful) 25 year old girl. I'm articulate and classy. I'm not from New York. I'm looking to get married to a guy who makes at least half a million a year. I know how that sounds, but keep in mind that a million a year is middle class in New York City, so I don't think I'm overreaching at all. Are there any guys who make 500K or more on this board? Any wives?

Could you send me some tips? I dated a businessman who makes average around 200 - 250. But that's where I seem to hit a roadblock. 250,000 won't get me to central park west. I know a woman in my yoga class who was married to an investment banker and lives in Tribeca, and she's not as pretty as I am, nor is she a great genius. So what is she doing right? How do I get to her level?

Here are my questions specifically:

- Where do you single rich men hang out? Give me specifics- bars, restaurants, gyms
- What are you looking for in a mate? Be honest guys, you won't hurt my feelings
- Is there an age range I should be targeting (I'm 25)?
- Why are some of the women living lavish lifestyles on the upper east side so plain? I've seen really 'plain jane' boring types who have nothing to offer married to incredibly wealthy guys. I've seen drop dead gorgeous girls in singles bars in the east village. What's the story there?
- Jobs I should look out for? Everyone knows - lawyer, investment banker, doctor. How much do those guys really make? And where do they hang out? Where do the hedge fund guys hang out?
- How you decide marriage vs. just a girlfriend? I am looking for MARRIAGE ONLY

Please hold your insults - I'm putting myself out there in an honest way. Most beautiful women are superficial; at least I'm being up front about it. I wouldn't be searching for these kind of guys if I wasn't able to match them - in looks, culture, sophistication, and keeping a nice home and hearth.

It’s NOT ok to contact this poster with services or other commercial interests.
PostingID: 432279810

Post Mortem:
My fave part is when she drags "most beautiful women" under the bus with her, and then thinks it's okay to be a complete and utter jackhole because she's "being up front about it."

I am old, fat and bald and do not make nearly $500k a year but I do know why she's alone:

Because she's a fucking bitch. And as for her "spectacular beauty"? I can't see it from where I'm sitting.

Posted by Tug McTighe on October 05, 2007 at 10:02 AM | Permalink | Comments (7) | TrackBack (0)
Categories: The real world

October 04, 2007

Coffee Morning

If you happen to be awake, please join us for Coffee Morning at Mildred's beginning at 7:30 tomorrow.

Posted by Andrew Purviance on October 04, 2007 at 08:55 AM | Permalink | Comments (0) | TrackBack (0)
Categories: Coffee Morning

October 03, 2007

R.I.P.

No matter how long I do this or how many concepts me or my cohorts come up with – it never hurts any less when an idea or campaign I love gets killed.

So here's to you Single Food Focus. Long live Single Food Focus!

Posted by Tug McTighe on October 03, 2007 at 12:45 PM | Permalink | Comments (3) | TrackBack (0)
Categories: Opinion

October 01, 2007

Product placement 25 years later.

Last week, Netflix delivered E.T. to our door. The kids had never seen it, and it'd been years since I sat down to watch. I'd even forgotten it was in our queue. When Elliott starts dropping the Reese's Pieces, my oldest asked for some clarification. "Well, he's using the Reese's Pieces to show E.T. how to get to his house," I answered. Nothing much more was said at the time. The next day, however, my wife came home with a big box of the peanut butter treats. Seems the boys simply had to try some. Half an hour later, the colorful shells were being used to lead me all over the house to discover various caches of toys. Subsequently, the candy was officially declared as "our favorite."

25 years later and the M&M's brand is still paying for not listening to Steven Spielberg.

Posted by John on October 01, 2007 at 04:20 PM | Permalink | Comments (10) | TrackBack (0)
Categories: Brands , Entertainment , Film , Food and Drink , Marketing Trends , Movies , Pop Culture , Product placement

October 01, 2007

When your own brand takes you to task.

Some in the development community are miffed about the current state of affairs with third party apps on the iPhone (Apple has it locked down). There are several sides to the story. We remain confident that Apple will open up the iPhone platform eventually. In the meantime, you just gotta love the pressure applied by the weight of Apple's own brand.

Noted at Scobleizer

Posted by John on October 01, 2007 at 12:30 PM | Permalink | Comments (0) | TrackBack (0)
Categories: Branding , Brands , Classics , Current Affairs , Opinion , Pop Culture

September 25, 2007

Dear Apple Media Planners...

Dear Apple Media Planners:

I am clearly in your target audience for the new iPod Nano. I love Apple products. I own two iPods. I'll pop for an iPhone eventually. I work exclusively on Macs. I am a brand zealot. And, demographically I must still fit because, despite the fact I really haven't watched that much TV as of late, I have been exposed to the new Nano TV commercial 98,412 times. And this is the problem. I quite enjoyed the spot the first 78,767 times. But, as of today, I think if I have to listen to that snippet of the hip, mellow vibe that is 1,2,3,4 by Feist again I will throw a brick through my new Vizio. Jesus, peeps. Is it too much to ask that you actually look at your plan and think, "Hmmm, this is a really big buy, lets make sure to let the creatives know that we should make at least a couple of spots." I believe the weight you've put behind this single execution is, in a word, inhumane. The spot has gone from ingratiating to grating and it's all your fault. All I'm asking for is a little bit of variety. A couple of executions. Maybe even three. Really. Thank you for your consideration.

Sincerely,

JJ

Posted by John on September 25, 2007 at 08:15 AM | Permalink | Comments (14) | TrackBack (0)
Categories: Branding , Current Affairs , Entertainment , Music , Opinion , Planning , Pop Culture

September 23, 2007

Tug's Logos.ppt

One of these logos was created by an Art Director. The other, a Copywriter. (Yes, in PowerPoint.) I think you know which is which. Go Chiefs. Go Peg Legs. Go Overs. Go watch some football.

Posted by Tug McTighe on September 23, 2007 at 10:18 AM | Permalink | Comments (1) | TrackBack (0)
Categories: Branding