The American Academy of Dermatology and AAD Association (The Academy) is the largest, most influential, and most representative of all dermatologic associations. With a membership of more than 14,000, it represents virtually all practicing dermatologists in the United States, and boasts a large contingent of international members.

Reach out to the dermatolgy market and allied health specialists through the advertising opportunities described below.  The Academy's advertising representatives are ready to assist you with your print media campaigns  — call today!

• Dermatology World  — The official monthly news magazine of the Academy is edited to provide members with important practice management, legislative, and regulatory news as it affects dermatologists and their practices, their patients, and their profession. Dermatology World boasts a circulation of 15,700, including more than 14,000 dermatologists in the United States and abroad. Features bonus distribution of convention issues at the AAD Annual and Summer meetings.

• 2007 Rates & Deadlines 
  Ad Size Chart    

• 2008 Rates & Deadlines COMING SOON! Contact: Roxana Aldea, Pharmaceutical Sales, Phone 212-633-3160, Fax 212-633-3820, or e-mail:  r.aldea@elsevier.com

For information regarding the Academy's Advertising Standards and other advertising information, please download the 2007 Media Kit

Click here for information about placing Classified Advertising in Dermatology World.

Click here for electronic Materials Submission Guidelines for Dermatology World and the meeting Program Books ONLY. 

For more information:
Please contact our Publisher's Representatives for the following advertising programs as specified for all matters pertaining to display advertising. Please direct all correspondence, including rate quotes, specifications, contracts, insertion orders, copies of ads for approval to one of the following firms:

M.J. Mrvica Associates, Inc.
2 West Taunton Avenue
Berlin, NJ 08009

REPRESENTATIVES:

Dean Mather

Joe Skey

Phone: (856) 768-9360
Fax: (856) 753-0064

e-mail: mjmrvica@mrvica.com

For information about 2008 advertising including 2008 Dermatology World , and the 2008 Summer Academy Meeting Program Book (which closes February, 2008), please contact:

ELSEVIER

360 Park Avenue South

New York, NY 10010

REPRESENTATIVES:

Roxana Aldea, Pharmaceutical,

Phone 212-633-3160

Fax 212-633-3820

e-mail:  r.aldea@elsevier.com

Alexandra Leonardo, Equipment and OTC, 

Phone 212-633-3649

Fax 212-633-3820

e-mail:  a.leonardo@elsevier.com

Andrew McGuire, Group Advertising Sales Manager,

Phone 212-633-3121

Fax 212-633-3820

e-mail:  a.mcguire@elsevier.com

For information about the 2008 Annual Meeting Doctor's Bag hotel door drops and Annual Meeting News on-site daily newspaper, please contact:

Ascend Media

7015 College Blvd.

Suite 600

Overland Park, KS 66211

REPRESENTATIVE:

Cathleen Gorby

Phone: (913)780-6923

Fax: (913)780-4344

e-mail: cgorby@ascendmedia.com

IMPORTANT INFORMATION

The American Academy of Dermatology and AAD Association (collectively, “the Academy”) seeks to advance the science and art of dermatology and to promote community health, patient welfare, and public education in the field of dermatology. In meeting these objectives, the Academy communicates through various media with dermatology professionals, allied health professionals, and the public regarding products and services available from the Academy. The Academy owns or controls a variety of communications vehicles, including, but not limited to: direct mail, educational materials, meetings, periodicals, and web sites.

All advertising is subject to the approval of the AAD's Advertising Review Team. Please be sure to consult the Advertising Standards. This section explains the general eligibility requirements for all advertising, as well as guidelines for advertising copy and ad review procedures.

Advertising acceptance policy - The Academy welcomes advertising in its publications as an important means of keeping our readers informed of new and better dermatology-related products and services. It is in all our interests that such advertising be factual, tasteful, professional, and intended to provide useful product and service information. The Academy reserves the right to reject requests for advertisements, or not to renew previously approved advertisements, at any time for any reason or no reason at all, including without limitation any advertisement that the Academy determines could adversely affect the goodwill or reputation of the Academy or its affiliates. Advertisements that conflict, or have the appearance of conflicting, with Academy policy are prohibited. As a matter of policy, the Academy sells advertising space in its publications when the inclusion of advertising material does not interfere with the purpose of those publications. The Academy permits and encourages other organizations to promote products and services in its communications vehicles, provided that the products or services are deemed appropriate and relevant to the practice of dermatology and do not compete directly with those offered by the Academy. Promotion by other organizations is governed by the Guidelines for Promotion of Non-Academy Products and Services, and by the Academy Advertising Standards.

Ad placement policy - Unless a premium position is purchased, positioning of ads is at the sole discretion of the Academy.

Cancellation policy - Unless otherwise stated, space reservations cancelled prior to insertion order close date are released without obligation. Cancellations made between insertion order close date and film due date are billed at 50% of the amount contracted. Cancellations made after film due date are billed at the full amount.

Agency discount - Unless "Net Rates" are indicated, 15% of gross billing is allowed to recognized advertising agencies with accounts in good standing. Terms: net 30 days.

Payment policy - Unless otherwise stated, payment is due 30 days from invoice date. Advertisers and the agencies placing orders on their behalf are considered jointly responsible for payment. Accounts not in good standing may jeopardize future ad placement or assignment of exhibit space at AAD meetings.

Limitations of Liability

• The Academy will endeavor to publish advertisements promptly and accurately. The Academy assumes no responsibility to verify statements contained in an advertisement. Any inadvertent errors by the Academy will be corrected promptly upon discovery, without additional charge, and such obligation to correct shall constitute the sole liability of the Academy.
• All efforts are made to preserve advertising materials in their original condition. However, the publisher is not responsible for lost or damaged advertising materials after production. The publisher is not responsible for the final reproductive quality of any materials provided that do not meet the defined specifications of the publication. This includes color quality when proofs for press match are not provided by the advertiser.
• The publisher is not responsible for incorrect ad materials run when ad materials are not received on the published materials deadline. Every effort will be made to accommodate late materials, however, the publisher reserves the right to pull or substitute ad materials based on material availability after the published materials deadline.
• The publisher is not responsible for ad placements near competing products when indication for drug is not clearly stated on the insertion order or in the prescribing information supplied with the advertising materials.
• The publisher does not make corrections to ad artwork. All ad artwork must be submitted in final format. Publisher will not be held responsible for incorrect ad sizes or incorrect copy in artwork that is submitted or picked up from a previous Academy or outside organization’s publication.

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