Saturday, October 6, 2007
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Microsoft Spins Off 'Halo' Creator
October 05, 2007
New company to be called Bungie LLC
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Tainted Beef Forces Topps Out of Business
October 05, 2007
E. coli contamination hits biggest U.S. maker of frozen patties
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Latest China Lead Victim: Boy Scout Badges
October 05, 2007 - High content found in 1.6 million totems
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Report: Q2 Web Ad Spending Tops $5 Billion
October 05, 2007 - Online remains fastest-growing ad area
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TV Guide Reaching for Audiences Everywhere
October 05, 2007 - Campaign reaches out online and via its own channel
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Blog Spot
THE BRANDWIKI
Some Interesting New Trademark Applications
Ice in a Bottle Plan from Coke
VideoEgg Eggs on Google
SHORT TAKES
THINKING PINK . . . WITH HUMOR
WE JUST FOUND OUR NEXT JOB
IT'S OFFICIAL: WE'VE TAKEN OVER HALLOWEEN
BRANDWEEK NRX
Bill Maher: Ask your doctor if getting off your (bleep) is right for you
Health: Some people just don't get it.
Today I'm starting to write for a daily business paper in Sweden.
STICKER SHOCK
Out of Focus
Strike this
UAW, Lamborghini, Jeep
MOVIE MARKETING MADNESS
Yet another Jamie and Teddy video for Cloverfield
New Bee Movie poster
Darjeeling Limited gets updated site and a Facebook widget
   
Brandweek Magazine
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BRAND BUILDERSmore »
News Analysis: Poison Promos? Recalls Dog Swag
Research: 3 Scary Words: Made In China
Research: Some Changes In Store For In-Store Measurement
News Analysis: Advance Buzz Has Drivers In U.S. Anxious To Get Smart
Dirty Laundry Dot Com
On A Wing— And A Ding
COLUMNSmore »
FEATURES & OPINIONSmore »
The Game: Sorenstam Scores With Sponsors; Foul Called On NBA's Offseason
The Game: Marathon Marketers Go Extra Mile En Route To '08 Olympics
Cost Per Lead Costs More Than You Think
A Gamble You Can't Afford

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AUTOS
New Tundra Spots Hammer Home Message
Nail in the Coffin: Daimler About To Drop 'Chrysler' Name
Nissan Marketing Chief Departs
SPORTS & ENTERTAINMENT
Q+A: NHL Marketing Power Play Skates League Off Thin Ice
Network Plans the Mother of All Mom-Focused Promos
Firebrand All-Ad Video Network Set to Debut
FOOD & BEVERAGE
Guinness Seeks New 'Surge' of Interest
Godiva Pushes Itself as a Brand
Kraft Tries To Boost the Humble Cheese Slice
PACKAGED GOODS
Promotional Giveaways Dogged by Poison Scares
Some Changes in Store for In-Store Measurement
Axe Goes Collegiate in Product Debut
RESTAURANTS
McDonald's Brewing Plans for High-End Coffees
Firehouse Subs Puts Focus on Food in New Push
Burger King Joins Healthy Food Initiative
APPAREL & RETAIL
Report: Marketers Beginning To Notice Boomers
Ban on Lead in Children's Toys Sought
Sears Bringing Back the Wish Book
FINANCIAL SERVICES
Media Outlook, 2008
Total Ad Spending Slows for the First Time Since 2001
Creative Realtors Give Condos New Lease on Life
TECH / HARDWARE
Make Way for the Giant: Microsoft To Boost Its Ad Biz
Zune Plays a New Tune
Book Excerpt; 12 Steps To the Interactive Future
PHARMACEUTICAL
LEISURE & TRAVEL
Disney Hawaii-Bound To Expand the Brand
All Aboard: Southwest Updates Boarding Procedure
Orbitz Building Social Network To Aid Fliers


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Saatchi Out of Global LG Pitch
Social Nets Engage in Global Struggle
Q2 Web Ad Spend Eclipses $5 Bil.
MPG Makes Key Hires on Sears Business
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Marketers Eager to Pop in Print Turn to Alt Ad Forms
ABC Green-Lights Fringe
MPG Nabs Key Execs for Sears Business
High School Athletes Get Stack Web TV
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Columbia Snaps Up Rapper Jim Jones
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