The Beast Wars Neo Unicron prototype had fans drooling and collapsing when the pictures appeared. Alas, he never made production. Takara claimed that producing him would have led to high a ticket price thus pricing him out of reach of the common fan. Clearly they were wrong as Transformers fans would have paid anything to get hold of this guy.
eBay Listings for Neo Unicron Prototype
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Member: Daz Jamieson (Starscream) Comment: Yeah, this toy is as good as it gets, or rather as good as it never got. Looking at the bulk and size of him he seems bigger and costlier than the Armada version was, so perhaps $100 plus, but that is a guess.
Member: Big Bot Comment: What a toy this might have been. At least we eventually got a good Unicron toy in the form of the Armada version. I wonder what price Neo Unicron would have been? If anyone knows, I would be greatful for some info.