Guidelines

One of the most important factors in the success of Northwestern's identity program is consistent implementation of the identity system across the University. Adherence to these guidelines will increase the effectiveness of the program for the entire institution.

Logo

The logo is a single unit; the two elements of the seal and the words "Northwestern University" are always to be presented together, in the relationship shown here.

Color

The official colors of Northwestern are purple and white.

For print use

Spot color (coated and uncoated paper): PMS 267
Process color (CMYK): 90c, 100m, 0y, 0k

For Web use

RGB color: r = 82, g = 0, b = 99
Hexadecimal: 520063

Size and Placement

The seal in the logo should never appear smaller than 1/2 inch in diameter. Do not crop the logo or bleed it off a page. Allow a reasonable amount of space around the logo.

Typography

The typeface used in the seal and the signature is a version of Goudy that has been altered slightly for improved reproduction and legibility at all sizes. Core pieces of the identity system (stationery, signage, etc.) employ Univers Bold Condensed as a contrasting sans-serif typeface. Northwestern's identity system has been designed to work within a wide variety of design styles and implementations. No restrictions exist concerning the typefaces that may be used in conjunction with the logo.

Usage

Do

• Show the logo as one color (purple, if possible; if not, in the strongest color available -- i.e., in a brochure printed in black ink, show the logo in black)
• Maintain the orientation of the logo
• Treat the logo elements as a single unit
• Keep the logo whole and intact

Don't

• Tint or screen the logo or make different elements of the logo different colors
• Tilt or rotate the logo
• Separate the logo elements or change the orientation of one to the other
• Bleed the logo off the page or crop it
• Print type or images over the logo or use the logo as a background element

Trademark

For information concerning trademark licensing policies and procedures, visit University Services Trademark Licensing.

Web

Visit the official Web Standards page for use of the Northwestern logo on Web pages.