Founders

Steve Scherf, Co-Founder

In 1995, Steve Scherf created the CDDB compact disc recognition service with partner Ti Kan as a hobby to get personal computers to display information about the CDs they were playing. The service became extremely popular, so they founded CDDB LLC in 1998. The company was soon acquired by Escient LLC and named Gracenote, where Scherf took on the role of Chief Architect for all Gracenote services.

With a lifelong love of computers, Scherf wrote his first computer program at age 12. By high school he was teaching programming to the other students, and was voted "Geek of the Year" upon graduation. While Scherf did not major in computer science in college, he continued learning about computers by doing other students' programming homework assignments. Scherf graduated from the University of California, Santa Cruz in 1988 with a Bachelor's degree in Math and Biology. After graduation, he followed his early roots and pursued a career in software engineering. Prior to founding Gracenote, Scherf worked as Unix kernel developer for such companies as Altos Computer Systems, Acer America and Stratus Computers, delving into file systems, I/O performance, SCSI subsystems, networking and fault tolerance.

While Scherf has little to no musical talent, his love of classic rock (his daughter's middle name was taken from Jimmy Page's secret symbol), compelled him to help create CDDB.

Dale (Ty) Roberts, Co-Founder

Ty Roberts is widely recognized as one of the inventors of enhanced CD technology and is accredited with producing the industry's first enhanced CDs. He joined Gracenote in November of 1998 after the company acquired ION, a multimedia and music technology company that he founded in 1993. Roberts serves as Gracenote's chief technology strategist, providing technology direction and overseeing the creation of products and services that leverage the power of the Gracenote database to deliver information services.

While at ION, Roberts produced the recording industry's first enhanced audio CD titles, including David Bowie's "Jump" and "Headcandy" from Brian Eno. He was the company's lead technologist and innovator in adding multimedia content to traditional audio CDs. ION was also widely recognized as a leading provider of enhanced CD production tools utilized by recording and multimedia development companies. In September 1993, Bertlesmann Music Group created the first interactive record label after acquiring a 50 percent interest in ION. Prior to founding ION, Roberts was a founder and senior manager of LightSource, a software development company that produced multimedia and graphics editing software. Previously, he was a senior engineer at Pixar, where he created several award winning, Apple-based music applications including "Studio Session" and "Jam Session." Roberts is Gracenote's representative to the Secure Digital Music Initiative (SDMI), organization that is chartered with establishing standards for digital music and music playing devices.

Ann Greenberg, Co-Founder

A pioneer in the online world, Ms. Greenberg is an inventor on seven U.S. patents, related to the delivery of content synchronized to audio recordings. She joined Gracenote in November of 1998 after the company acquired ION, a multimedia and music technology company that she founded in 1993. Greenberg served as Sr. Vice President of Marketing, Business and Strategic Development during her tenure at Gracenote until October 2001. No longer affiliated with Gracenote, Ms. Greenberg currently works as an independent consultant in the Bay Area.

While at ION, Ms. Greenberg produced the recording industry's first enhanced audio CD titles, including David Bowie's "Jump" and "Headcandy" from Brian Eno. Greenberg designed the Jump's groundbreaking interactive video, and produced the world's first musician-hosted chat with David Bowie in 1994 - a format that has become standard practice in launching albums. Greenberg transitioned ION's enhanced CD technology and business models into implementations that use the Web and are being utilized at Gracenote today. Prior to founding ION, Greenberg was the head of marketing for the Academy Award winning Edward R. Pressman Film Corporation, whose over 60 films include: Wall Street, True Stories, Talk Radio, Reversal of Fortune, Hoffa, Bad Lieutenant, The Crow and Judge Dredd.

Ms. Greenberg studied Architecture and Cinema and earned a degree in Creative Arts & Cinema from California State University at San Francisco.