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Sunday, Oct. 14 2007

FOX Business Unveils the FOX 50


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You are a part of the financial markets, even if you’ve never bought a stock.

Just think about how you spent your morning: you put on your Nikes, thumbed through some tunes on your iPod, and walked around the corner for a Starbucks (SBUX) coffee. You brushed your teeth with Crest toothpaste after wolfing down a bowl of Lucky Charms.

At lunch you might fill up your car with gas from an Exxon (XOM) station, head to the McDonald’s (MCD) drive-through and order a hamburger and Diet Coke.

At work, you can’t live without your Post-It notes, your Internet Explorer, and the Tylenol that helps you cope with your boss’s yelling.

At night, you kick back with a Bud Light, turn on the television and see what’s on Time Warner cable (TWC).

At all turns, you’ve affected the stock market. When you use your American Express (AXP) card to buy a Deere riding mower at Home Depot (HD), you’ve sent revenue to all three companies. They, in turn, filter that revenue through their companies, pay their expenses, and what’s left over they report as profit. The better the profits, the healthier the stock. That’s how the market works.

That’s why we at FOX Business decided to cobble together the FOX 50 (FOX50), an index of the largest U.S. companies that make the products you know and use every day. Think of it as the stock index of your life. It may not be a perfect snapshot of industrial America like the Dow Jones Industrial Average, or be as broad as the S&P 500, but it’s yours.

There’s an advantage in focusing on companies and brands you know. We’re not saying you must own these stocks. In fact, the only judgment we make with the FOX 50 is that they represent the stocks you should watch if you’re interested in knowing the health of the American consumer market.

And we want you to watch them, if for no other reason than because these are the best stocks to illustrate how the market is reliant on your behavior, how the decisions you make with your wallet affect the folks on stock-trading floors and in corporate boardrooms.

Be prepared to hear a lot about the FOX 50. We’ll keep an eye on these stocks, both on air and online. We’ll also update you from time to time when we make changes to the FOX 50, and tell you why.

For now, take a look at the components we used to create the index. Send us your thoughts at feedback@foxbusiness.com.

The FOX 50

  • 3M
  • Amazon.com
  • American Express
  • Anheuser-Busch
  • Apple
  • AT&T
  • Bank of America
  • Best Buy
  • Boeing
  • CBS
  • Charles Schwab
  • Chevron
  • Citigroup
  • Coca-Cola
  • Colgate-Palmolive
  • Comcast
  • Costco
  • Deere
  • Dell
  • eBay
  • ExxonMobil
  • FedEx
  • General Electric
  • General Mills
  • Google
  • Home Depot
  • Intel
  • IBM
  • Johnson & Johnson
  • Kraft Foods
  • Lowe’s
  • McDonald’s
  • Merck
  • Merrill Lynch
  • Microsoft
  • Nike
  • PepsiCo
  • Procter & Gamble
  • Prudential Financial
  • Sprint Nextel
  • Starbucks
  • Target
  • Time Warner
  • United Parcel Service
  • Verizon
  • Viacom
  • Wal-Mart
  • Walt Disney
  • Yahoo!
  • Yum! Brands