Glam Strikes Deal With Google
JUNE 04, 2007 -
Glam Media, the female-focused fashion and beauty-themed Web publisher that has seen meteoric growth over the past year, has partnered with Google to distribute contextually relevant text ads on its network of sites as part of the search leader’s AdSense platform.
Google also will provide search on Glam.com and will eventually deliver some display ads across its network, though Glam plans to continue to sell the majority of its own display inventory. “Our strategy is to provide our audiences and advertisers with the most integrated and contextual entertainment experience possible,” said Glam chairman and CEO Samir Arora.
The multiyear Google deal marks another accolade in the quick ascendancy of Glam, which beyond its own site represents a network of more than 300 female-focused sites, ranging from magazine offshoots to fashion blogs. The network in total now reaches 12 million unique users a month, placing it second in the women’s category behind iVillage, according to comScore Media Metrix.
“This deal is a testament to the good work that Glam has been doing to build a really viable digital brand,” said David Cohen, senior vp, Universal McCann Interactive.