Mediaweek
Web

interactive media


SAVE | EMAIL | PRINT | MOST POPULAR | RSS | REPRINTS

Glam Strikes Deal With Google



Mike Shields

JUNE 04, 2007 -

Glam Media, the female-focused fashion and beauty-themed Web publisher that has seen meteoric growth over the past year, has partnered with Google to distribute contextually relevant text ads on its network of sites as part of the search leader’s AdSense platform.

Google also will provide search on Glam.com and will eventually deliver some display ads across its network, though Glam plans to continue to sell the majority of its own display inventory. “Our strategy is to provide our audiences and advertisers with the most integrated and contextual entertainment experience possible,” said Glam chairman and CEO Samir Arora.

The multiyear Google deal marks another accolade in the quick ascendancy of Glam, which beyond its own site represents a network of more than 300 female-focused sites, ranging from magazine offshoots to fashion blogs. The network in total now reaches 12 million unique users a month, placing it second in the women’s category behind iVillage, according to comScore Media Metrix.

“This deal is a testament to the good work that Glam has been doing to build a really viable digital brand,” said David Cohen, senior vp, Universal McCann Interactive.


SAVE | EMAIL | PRINT | MOST POPULAR | RSS | REPRINTS
SUBSCRIBE TO MEDIAWEEK »



What Marketers Get From Internet Video Initiatives
As online video ads become ubiquitous, Web marketers find themselves reevaluating their strategies. Until recently, very little information had been unearthed to put to the test theories about what works--and what doesn't--in the realm of online video ads. But as marketers funnel more dollars into the category, they and their agencies are refining their approaches.
more

NETWORK TV / SYNDICATION
Fox's ALCS Game 4 Nabs 12.3 Mil. Viewers
NFL Net to Produce NBC's ND/USC Studio Show
Fox Taps U.K. Again for New Series
CABLE TELEVISION
USA Renews 'Starter Wife'
Sci Fi, G4 Get Lost
TBS Continues Ratings Surge
DIGITAL MEDIA
Glam Launches Lifestyle Channel
Gannett Buys Into Schedule Star
Obama Snatches Up Underserved Web Friends
MAGAZINES / NEWSPAPERS
Time's Deputy Editor Painton Leaving Title
Brandt Named Publisher of Traditional Home
RD Nabs Braverman for Associate Publisher Position
TV / RADIO STATIONS / OUTDOOR
OAAA Names Winners at Awards Event
Streetblimps Ups to 70+ Markets
Scripps to Split in Two
MEDIA AGENCIES/RESEARCH
Carat Wins $90 Mil. Ad Account
TV Viewing Still at Record Levels
Nielsen Reorgs Web/Mobile Research Services
 




This content requires the Macromedia Flash Player.


Get Flash

Latest Headlines:
How to Select a Sales Kickoff Meeting Theme
Sexual Harassment Savvy


© 2007 Nielsen Business Media, Inc. All rights reserved. Terms of Use  |  Privacy Policy