PR Bookstore

eReleases Recommends These Titles

Bulletproof News Releases: Help at Last for the Publicity Deficient
Kay Borden takes the lessons learned from surveys of 135 editors and applies them in an easy to read book about how to write news releases that get attention. [$18.95 - Soft]

Six Steps to Free Publicity: And Dozens of Other Ways to Win Free Media Attention for You or Your Business
If you don't know Marcia Yudkin, you're missing out on a great resource for publicity. In this book, she explores free tips to garner media attention. [$13.87 - Soft]

Guerrilla P.R. : How You Can Wage an Effective Publicity Campaign...Without Going Broke
Michael Levine guides the novice user into the murky world of public relations. With humor and candidness, Levine provides real-life anecdotes that can be applied to your own pr efforts. While some attention is placed on what some in the pr industry might categorize as gimmicks, there are enough practical tips to make this book a valued resource. [$14.00 - Soft]

The Associated Press Guide to News Writing
This practical handbook is the ideal writing style guide for all reporters, writers, editors, and English and journalism students. It covers all the essentials of good writing--with lively examples from today's newspapers--and includes: what makes a good story; how to write a good feature story; how to cite sources; and more. [$10.36 - Soft]

The Associated Press Stylebook and Briefing on Media Law
If this isn't on your bookshelf, consider adding it! Long considered the journalist's bible, this guide provides facts and references for reporters and defining usage, spelling, and grammar for editors, furnishes detailed guidelines on writing photo captions, filing copy over a news wire, and handling copyrights. [$11.90 - Soft]

Dynamics in Document Design: Creating Texts for Readers
This book, by Karen A. Schriver, is about how people read and create documents. It provides a close look at readers-in-action as they try to make sense of the documents typically found at home, at work, or at school. Includes numerous examples and case studies to assist writers and designers in creating usable documents. [$35.00 - Soft]

The Newswriter's Handbook: An Introduction to Journalism
This book, by M. L. Stein, Susan F. Paterno, and Susan L. Pateerno, covers newswriters, providing an in-depth introduction into journalism as well as new media, including broadcast and the Internet. Designed to be an instructive guide for those with little experience in journalism (like college students), it offers lessons and tips that would be useful to the experienced writer and journalist as well. [$32.99 - Soft]

Standards for Online Communication: Publishing Information for the Internet
This book, by Joann T. Hackos, Dawn M. Stevens, and Dawn M. Steven, provides readers with standards for placing information online. The authors demonstrate what online documentation works and what doesn't. Screen shots show both correct and incorrect presentations, which can be accessed on the CD with point-and-click ease, concentrating on such topics as hypertext, graphics, user-interface design, multimedia, the Web, and Intranets. [$38.49 - Soft]