Friday, 09 March 2007 13:28 By Merry Media
In a move which aims to simplify both the buying and selling process of Manchester's key media titles, M.E.N. Media today announced that it would be reducing the publishing area of its weekly newspaper title Manchester Metro News and transferring the readership into its existing weekly news titles.
Readership of the north east and south east editions will be transferred to the company’s existing weekly news titles in those areas. The paper will continue to be published in the south Manchester borough of Trafford, where M.E.N. Media has no other weekly titles.
The move will simplify the weeklies newspaper market in Greater Manchester, making M.E.N. Media’s weekly titles more effective for advertisers and reducing duplication for readers.
Mark Dodson, CEO of M.E.N. Media’s parent organisation GMG Regional Media, commented: "The Metro was launched in 1986 as a sister title to the M.E.N. With the re-organisation of our Manchester companies as M.E.N. Media, the subsequent launch of our pioneering part paid, part free model for the M.E.N. and the growth of our other weekly newspapers, the position of the Metro News in the marketplace has become less clearly defined.
"In some areas of Manchester we were putting two competing papers through the letterbox. We therefore took the decision to merge the two products together, transferring the best-liked sections of the Metro into the weekly newspaper in that area.
"Our initial feedback suggests that this is something which both our readers and our advertisers have been requesting and it gives us the ability to layer our media in the best way possible for the region we serve."
The four full-time journalists who work on the Metro News will be transferred across to the M.E.N.
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